About Black Rifle Coffee Company Franchise
Black Rifle Coffee Company is a retail coffee shop franchise that specializes in fresh roasted coffee beverages, grab-and-go baked goods, and related sales of retail merchandise and apparel in a modern, technical environment.
Franchisees operate BRCC Shops that serve on-premises and carry-out customers, offering a curated menu of coffee drinks, baked goods, and branded products including bagged coffee, gear, apparel, and drinkware.
The target customers include coffee enthusiasts and consumers seeking a premium, mission-driven coffee experience with a patriotic and veteran-focused brand identity.
Black Rifle Coffee Company Franchise Cost & Fees
Minimum Investment
$753K
Average Investment
$1.5M
Maximum Investment
$2.3M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $35,000 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 4% of Gross Sales (currently allocated 2% to Marketing Fund and 2% for local marketing and promotion) | National brand fund |
| Total Investment Range | $752,500 – $2,285,000 | Includes build-out, inventory, working capital |
The investment range of $753K–$2.3M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Sales) and marketing fee (4% of Gross Sales (currently allocated 2% to Marketing Fund and 2% for local marketing and promotion)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $35,000 | $35,000 |
| Lease (4 months rent including security deposit) | $10,000 | $60,000 |
| Utility Deposit | $500 | $5,000 |
| Architect Fees | $30,000 | $75,000 |
| Construction Costs | $350,000 | $1,200,000 |
| Expenses for Initial Training | $10,000 | $20,000 |
| Business Licenses and Permits | $2,000 | $10,000 |
| Business Insurance (6 months) | $10,000 | $25,000 |
| Initial Inventory | $20,000 | $40,000 |
| IT/Computer Hardware & Software/Drive-Thru Technologies | $60,000 | $175,000 |
| Furniture, Fixtures & Equipment | $150,000 | $350,000 |
| Signage | $15,000 | $100,000 |
| Grand Opening Marketing Program | $5,000 | $15,000 |
| Professional Fees | $5,000 | $25,000 |
| Additional Funds (3 months) | $50,000 | $150,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | Greater of $17,500 or 50% of then-current initial franchise fee, plus any applicable broker fees |
| Renewal Fee | Greater of $17,500 or 50% of then-current initial franchise fee |
| Technology Fee | Currently no Technology Fee; franchisor has the right to charge a Technology Fee in the future upon notice |
| Audit Fee | Cost of inspection or audit plus reasonable related costs and expenses; only due if inspection reveals materially inaccurate or misleading information |
| Interest on Late Payments | 1.5% per month on missed, overdue, or insufficient payments |
| Supplier/Vendor Approval | Cost of inspection of supplier facilities and/or test of supplier samples plus reasonable related costs |
| Product and Equipment Purchases | Will vary depending on how much ordered |
| Securities Offering Fee | $10,000 or reasonable costs and expenses if more |
| Relocation Fee | $2,500 plus reasonable costs and expenses |
| Additional Training | $1,500 per person |
| Cost of Enforcement or Defense | Will vary under circumstances |
| Insurance | Actual costs if franchisor exercises right to buy insurance for franchisee |
| Indemnification | All costs and expenses including attorneys' fees |
| Additional Tech and Card Processor Vendor Fees | Variable, paid directly to vendors |
| Liquidated Damages | If due, will vary based on formula tied to weekly average Gross Sales, royalty rate, and remaining term |
| Document Preparation Fee | $500 or reasonable attorneys' fees, whichever is greater |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 4-day Owner Training program plus 4-week (28-day) Operator/Management Training program; must complete training at least 30 days before opening |
| Classroom Training | Up to 176 hours total (16 hours Owner Training + up to 160 hours Management Training) |
| On-the-Job Training | Up to 176 hours total (16 hours Owner Training + up to 160 hours Management Training) |
| Training Location | Texas, Tennessee, Florida, Virginia, or a future certified training store |
| Additional Training | Team Member/Supervisor Training program conducted in-store prior to opening (variable hours including orientation, food safety, store setup, and mock service). Ongoing refresher courses, seminars, and web-based training programs may be required periodically. Replacement training fee of $1,500 per person. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | Varies; Protected Area specified in Data Addendum (Exhibit A) to Franchise Agreement, may differ from another franchisee's Protected Area based on population densities, traffic patterns, and other factors |
| Description | Under the Franchise Agreement, franchisee has the right to operate one BRCC Shop at a specific approved location. No exclusive territory is granted. Franchisor reserves all rights not expressly granted, including the right to establish BRCC Shops outside the Protected Area, establish shops at Non-Traditional Facilities or Captive Market Locations inside or outside the Protected Area, sell products through alternative distribution channels (e-commerce, grocery stores, retailers) anywhere, and conduct catering and delivery service. Under a Development Agreement, a protected development area is provided within which franchisor will not open or permit another party to open a BRCC Shop, subject to certain limitations and reserved rights. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years (earlier of 10 years from BRCC Shop opening date or 11 years from Effective Date of Franchise Agreement) |
| Renewal Term | Two additional consecutive 5-year terms |
| Renewal Fee | Greater of $17,500 or 50% of then-current initial franchise fee |
| Renewal Conditions | Timely written notice of intent to renew (12-15 months before expiration); refurbishment to comply with then-current standards for new BRCC Shops; compliance with agreement terms during term and at time of renewal; timely compliance with all financial obligations; execution of then-current franchise agreement (which may contain materially different terms including higher royalty and marketing fees); payment of renewal fee; execution of renewal agreement with mutual general release; compliance with then-current personnel and training requirements; demonstrated right to remain in Accepted Location for entire renewal term |
| Transfer Fee | Greater of $17,500 or 50% of then-current initial franchise fee, plus any applicable broker fees. For transfer upon disability or death, no transfer fee but reimbursement of reasonable out-of-pocket expenses required. |
| Transfer Conditions | General release of all claims; transferee designated as Principal and bound by agreement terms; proposed new Principals must meet educational, managerial, business standards and have adequate financial resources; transferee must execute then-current franchise agreement; Major Remodeling may be required; all monetary obligations paid in full; transferor remains liable for pre-transfer obligations; training completion required; payment of transfer fee |
| Termination for Cause | Automatic without notice: insolvency, assignment for benefit of creditors, receiver appointed, proceedings for composition with creditors, material final judgment unsatisfied for 30+ days, dissolution, execution levied against business. With notice and no cure: failure to obtain Accepted Location or open within time limits, abandonment (2+ consecutive business days or 2+ days in any week), loss of right to possession, felony charge or conviction, threat to public health or safety, unauthorized transfer, disclosure of confidential information, failure to complete transfer within reasonable time, false books or records, three or more defaults in 52-week period, continued purchase from unapproved suppliers, fraud or deceptive practices, unauthorized use of Proprietary Marks. With 30-day notice and opportunity to cure: all other defaults. |
| Non-Compete Period | 2 years after expiration, termination, or transfer |
| Non-Compete Details | During term: no geographical limitation on restriction from engaging in Competitive Business (any food service business where coffee and coffee-based/flavored beverages comprise 5% or more of gross revenues). Post-term (2 years): within 5 miles of Accepted Location and within 5 miles of any other then-existing or planned BRCC Shop. Restrictions do not apply to ownership of less than 5% beneficial interest in publicly-held corporation securities. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The Operating Owner or one designated Management Personnel must devote full-time energy and best efforts to the management and operation of the Franchised Business and must successfully complete the initial training program. The BRCC Shop must be managed at all times by the Operating Owner, Store Manager, or a manager who has completed the initial training program. The Operating Owner must own at least 25% of the voting and ownership interests in the franchisee entity unless prior written approval is obtained for a smaller interest. |
| Required Suppliers | BRCC is the only approved supplier for coffee, some food items, and some furniture, fixtures, and equipment. Franchisees must purchase all or nearly all inventory or supplies from the franchisor, its affiliates, or suppliers the franchisor designates. |
| Supply Restrictions | Franchisees must purchase only from designated or approved suppliers. All items bearing Proprietary Marks require prior written approval. Must follow procedures for proposing new suppliers including inspection and testing at franchisee's expense. Franchisor has right to collect and retain all manufacturing allowances, rebates, credits, and benefits from suppliers. |
| Franchisor Revenue from Suppliers | During fiscal year ended December 2022, BRCC derived revenue from the sale of products to franchisees and licensees. Approximately 75% of the total cost of establishing a franchise and approximately 50% of the cost of continued operation must be purchased from designated or approved sources. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligation. |
Black Rifle Coffee Company Franchise Earnings — Item 19
Black Rifle Coffee Company does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Black Rifle Coffee Company does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Black Rifle Coffee Company Litigation & Risk Flags
5 Pending Actions ListedReview the full FDD for details on pending litigation.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Black Rifle Coffee Company System Growth
Total Units
27
Franchised
12
Company-Owned
15
Black Rifle Coffee Company currently operates 12 franchised locations and 15 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 0 | 0 | 5 |
| 2021 | 13 | 0 | 18 |
| 2022 | 9 | 0 | 27 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 15 states: CA, HI, IL, IN, MD, MI, MN, NE, NY, ND, RI, SD, VA, WA, WI
Black Rifle Coffee Company Franchise — FAQ
The total investment to open a Black Rifle Coffee Company franchise ranges from $752,500 to $2,285,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $35,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Black Rifle Coffee Company charges a royalty fee of 6% of Gross Sales of gross sales, plus a 4% of Gross Sales (currently allocated 2% to Marketing Fund and 2% for local marketing and promotion) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Black Rifle Coffee Company Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Black Rifle Coffee Company to ensure you have the most up-to-date version.
Black Rifle Coffee Company does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Black Rifle Coffee Company has been franchising since 2021. The FDD shows an investment range of $752,500-$2,285,000, a 6% of Gross Sales royalty, and no Item 19 earnings disclosure. There are 5 pending litigation action(s). Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $35,000 and the total investment ranges from $752,500 to $2,285,000 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
Similar Food & Beverage Franchises
Interested in Black Rifle Coffee Company?
Get free info on this franchise. We will send you a detailed FDD report by email.
Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Black Rifle Coffee Company and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Black Rifle Coffee Company or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com