About Concrete Craft Franchise
Concrete Craft is a home improvement franchise under parent companies Home Franchise Concepts, LLC and JM Family Enterprises, Inc., offering opportunities since 2015.
Each location specializes in decorative concrete coatings and resurfacing for driveways, patios, pool decks, walkways, and interior floors.
The brand transforms existing concrete surfaces with custom staining, stamping, and overlay techniques.
Concrete Craft Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $19,950 | One-time payment upon signing |
| Royalty Fee | 4-7% blended rate of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Greater of 1% or $500/month | National brand fund |
| Total Investment Range | $156,330 – $233,450 | Includes build-out, inventory, working capital |
The investment range of $156K–$233K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (4-7% blended rate) and marketing fee (Greater of 1% or $500/month) are ongoing costs paid as a percentage of gross sales.
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $19,950 + $5,000/territory |
| Renewal Fee | $5,000 |
| Technology Fee | $300/month |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 10 days in-person + virtual sessions |
| Classroom Training | 96.5 |
| On-the-Job Training | 0 |
| Training Location | Coppell, TX |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected territory |
| Exclusive Territory | No |
| Territory Size | ~100,000 households by zip codes |
| Description | Will not establish another franchise in territory |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 5 years (2 renewals) |
| Renewal Fee | $5,000 |
| Transfer Fee | $19,950 + $5,000/territory |
| Non-Compete Period | 2 years |
| Non-Compete Details | Within territory or 25 miles of any Concrete Craft territory |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Prefers active participation but manager OK |
| Required Suppliers | Concrete mix from franchisor/approved suppliers. ~25% initial, ~30% ongoing |
| Franchisor Revenue from Suppliers | $2.9M (52% of revenue) |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | Up to $40,000 at 9% over 60 months |
Concrete Craft Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
Concrete Craft Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Concrete Craft System Growth
Concrete Craft currently operates 79 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 13 | 8 | 48 |
| 2020 | 14 | 14 | 46 |
| 2021 | 47 | 7 | 79 |
Transfers: 0 | Closures: 7
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Concrete Craft Franchise — FAQ
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