About Crave Franchise
Crave is a multi format restaurant franchise under parent company Rincione Investments LLC, offering opportunities since 2018.
The brand operates through restaurant, food truck, and express formats, serving a menu of craveable comfort food favorites.
This flexibility allows owners to choose the format that best fits their market, investment level, and business goals.
Crave Franchise Cost & Fees
Minimum Investment
$238K
Average Investment
$653K
Maximum Investment
$1.1M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $30,000 - $45,000 | One-time payment upon signing |
| Royalty Fee | 8% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Gross Sales (Brand Development Fee) | National brand fund |
| Total Investment Range | $237,500 – $1,068,500 | Includes build-out, inventory, working capital |
The investment range of $238K–$1.1M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (8% of Gross Sales) and marketing fee (2% of Gross Sales (Brand Development Fee)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee (Restaurant) | $45,000 | $45,000 |
| Rent - 1 Month | $5,000 | $15,000 |
| Lease & Utility Security Deposit | $4,000 | $15,000 |
| Design & Architect Fees | $1,000 | $35,000 |
| Leasehold Improvements | $100,000 | $700,000 |
| Signage | $3,000 | $30,000 |
| Equipment, Furniture and Fixtures | $70,000 | $160,000 |
| Point-of-Sale & Computer Equipment | $1,500 | $5,500 |
| Business Licenses & Permits | $500 | $4,000 |
| Professional Fees | $1,000 | $3,500 |
| Insurance - 1 Month | $1,000 | $3,000 |
| Initial Inventory - Food & Other Items | $8,000 | $15,000 |
| Initial Inventory - Alcohol | $100 | $1,000 |
| Training Expenses | $500 | $1,500 |
| Grand Opening Marketing | $5,000 | $5,000 |
| Additional Funds - 3 Months | $15,000 | $30,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $5,000 |
| Renewal Fee | $5,000 (Successor Agreement Fee) |
| Technology Fee | $135-$250/month POS (Clover) + $12-$48/month Abreeze Reporting App + $90-$300/month Crave Loyalty/Applova + $100-$250/month Menu Board and Music |
| Audit Fee | Cost of audit ($1,000-$5,000) if understated by 2%+ |
| Local Marketing | 1% of Gross Sales (Restaurant) or 2% (Food Truck) |
| Additional Training | $500/trainee/day plus expenses |
| Mystery Shopper | Up to $300/month |
| ServSafe/TIPS Certification | $150/person |
| Interest on Overdue Amounts | 18% per annum |
| Insufficient Funds Fee | $100/occurrence |
| Relocation Fee | $5,000 |
| Management Fee (step-in) | 10% of Gross Sales plus expenses |
| CO2 Equipment Fee | $100-$400/month |
| Gift Card Program | $500-$1,500 initial + $3.05/month + $0.25/transaction |
| PourMyBeer Support (beer wall) | $250-$270/month |
| Axe Throwing Software | $44.95/month + $100-$250/month AXcitement |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately 1 week (55 hours Restaurant; 28 hours Food Truck) |
| Classroom Training | 15 hours (Restaurant); 12 hours (Food Truck) |
| On-the-Job Training | 37 hours (Restaurant); 16 hours (Food Truck) |
| Training Location | Corporate headquarters, affiliate Crave business, or other designated location |
| Additional Training | Additional/replacement employee training at $500/trainee/day plus expenses. Up to 2 days on-site opening assistance included. ServSafe/TIPS certification required. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Designated (not exclusive) |
| Exclusive Territory | No |
| Territory Size | 5-mile radius (Restaurant); mileage radius based on municipality population (Food Truck, up to 50 miles rural) |
| Description | Not exclusive territory. Franchisor will not establish or license another Crave in the Designated Territory during the term, with extensive exceptions including Non-Traditional Sites (airports, stadiums, hospitals, etc.), national/regional licenses, internet/wholesale/catalog sales, other franchise systems, and acquired competing businesses. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years (one successor term, granted automatically unless franchisee opts out) |
| Renewal Fee | $5,000 (Successor Agreement Fee) |
| Renewal Conditions | Successor term granted automatically. Franchisor bills fee and new documents within last 6 months of term. Must pay fee, sign successor agreement (may have materially different terms but territory and fees remain same/not greater). Must opt out in writing 60+ days before expiration. |
| Transfer Fee | $5,000 |
| Transfer Conditions | Pay all amounts owed, not in default, sign general release, pay transfer fee, transferee meets criteria, completes training, signs current franchise agreement. Franchisor has 30-day right of first refusal. |
| Termination for Cause | Curable: 5 days for non-payment, 7 days for insurance, 15 days for failed quality audit, 24 hours for unauthorized Marks use, 30 days for other defaults. Non-curable: loss of beer/wine license, insolvency/bankruptcy, outstanding judgments 30+ days, sell unauthorized products, fail to find location/open/remodel on time, abandonment, felony conviction, unauthorized transfer, repeated defaults, false books, cross-default |
| Non-Compete Period | 2 years |
| Non-Compete Details | 2 years from expiration or termination. Cannot operate or have interest in a similar business within 10 miles of any Franchised Business in the System. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Must designate a full-time General Manager responsible for daily operations. General Manager must have relevant food service experience, complete training, and be certified. Owners recommended but not required to be actively involved. At least one certified manager must be on-site at all times during business hours. |
| Required Suppliers | Must use Provost Construction (Norfolk, VA) as general contractor. Must use Ni Design (Farmington, CT) as architect. Must use Clover POS system. Must use PourMyBeer for beer tap wall. Must purchase Food Truck from Master Chef Mobile Kitchens (Hicksville, NY). Must purchase furniture from East Coast Chair and Barstool (Mercer, PA). Must use Applova for loyalty/mobile ordering. Must use Coca-Cola bag-in-box soda system. |
| Supply Restrictions | 68-78% of purchases to establish and 50% of ongoing purchases must be from franchisor or approved suppliers |
| Franchisor Revenue from Suppliers | Neither franchisor nor affiliates earned revenue from Allowances for fiscal year ended December 31, 2024. |
Crave Franchise Earnings — Item 19
Crave does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Crave does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Crave Litigation & Risk Flags
3 Pending Actions ListedReview the full FDD for details on pending litigation.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Crave System Growth
Total Units
22
Franchised
22
Company-Owned
0
Crave currently operates 22 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 5 | 2 | 17 |
| 2023 | 16 | 8 | 24 |
| 2024 | 7 | 1 | 22 |
Transfers: 4 | Closures: 8
State Registrations
Registered in 16 states: CA, CT, HI, IL, IN, MD, MI, MN, NY, ND, OR, RI, SD, VA, WA, WI
Crave Franchise — FAQ
The total investment to open a Crave franchise ranges from $237,500 to $1,068,500, per their Franchise Disclosure Document. This includes the initial franchise fee of $30,000 - $45,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Crave charges a royalty fee of 8% of Gross Sales of gross sales, plus a 2% of Gross Sales (Brand Development Fee) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Crave Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Crave to ensure you have the most up-to-date version.
Crave does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Crave has been franchising since 2018. The FDD shows an investment range of $237,500-$1,068,500, a 8% of Gross Sales royalty, and no Item 19 earnings disclosure. There are 3 pending litigation action(s). Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $30,000 - $45,000 and the total investment ranges from $237,500 to $1,068,500 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Crave and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Crave or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com