About Crave Cookies Franchise
Crave Cookies is a specialty bakery franchise offering opportunities since 2021.
Each location serves freshly baked, oversized gourmet cookies in a variety of creative flavors that rotate regularly.
The brand has built a following around its indulgent, Instagram worthy cookies that keep customers coming back to try new seasonal and limited edition offerings.
Crave Cookies Franchise Cost & Fees
Minimum Investment
$328K
Average Investment
$516K
Maximum Investment
$705K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $39,500 | One-time payment upon signing |
| Royalty Fee | 6% of your gross sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of your gross sales | National brand fund |
| Total Investment Range | $327,985 – $704,800 | Includes build-out, inventory, working capital |
The investment range of $328K–$705K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of your gross sales) and marketing fee (2% of your gross sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial franchise fee (see Note 1) | $39,500 | $39,500 |
| Rent and Lease Security Deposit (see Note 2) | $2,500 | $10,000 |
| Utilities | $500 | $3,000 |
| Leasehold Improvements | $150,000 | $450,000 |
| Market Introduction Program | $4,000 | $8,000 |
| Furniture, Fixtures, and Equipment | $90,000 | $130,000 |
| Computer Systems | $1,000 | $3,000 |
| Insurance | $400 | $4,800 |
| Signage | $8,000 | $25,000 |
| Inventory | $5,000 | $10,000 |
| New Site Beginning Order | $6,585 | $10,000 |
| Licenses and Permits | $1,500 | $2,500 |
| Professional Fees (lawyer, accountant, architect, etc.) (see Note 3) | $1,000 | $3,000 |
| Travel, lodging and meals for initial training | $3,000 | $6,000 |
| Additional funds (for first 3 months) (see Note 4) | $15,000 | $30,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 plus any broker fees and other out-of-pocket costs we incur |
| Technology Fee | Currently $250-$400 per month |
| Audit Fee | Our actual cost |
| Replacement / Additional Training fee | Currently, $250 per person, per day |
| Third party vendors | Pass-through of costs, plus an administrative charge of 10% maximum |
| Non-compliance fee | $500 (in addition to the amount that we spend on your behalf, plus 10%) |
| Reimbursement | Amount that we spend on your behalf, plus 10% |
| Late fee | $100 plus interest on the unpaid amount at a rate equal to 18% per year |
| Insufficient funds fee | $30 |
| Costs of collection | Our actual costs |
| Special support fee | Our then-current fee (currently, $600 per day), plus our expenses. |
| Customer complaint resolution | Our expenses |
| Records audit | Our actual cost |
| Special inspection fee | Currently $600, plus our out-of-pocket costs |
| System non-compliance fines and charges | Amount to be specified in the Crave Operations Manual. Currently ranges between $50 and $2,000. |
| Non-compliance, violation and fees | Amounts range from $0 if infractions cured to maximum fines of $5000. |
| Liquidated damages | An amount equal to royalty fees and marketing fund contributions for the lesser of (i) 2 years or (ii) the remaining weeks of the franchise term. |
| Indemnity | Our costs and losses from any legal action related to the operation of your franchise |
| Prevailing party’s legal costs | Our attorney fees, court costs, and other expenses of a legal proceeding, if we are the prevailing party |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 73 hours |
| Classroom Training | 31 hours |
| On-the-Job Training | 42 hours |
| Training Location | Holladay, UT or Your Location or Virtual |
| Additional Training | Additional online training and courses are available through Crave College. If a new general manager requires training, a fee of $250 per person, per day will be charged. The franchisor reserves the right to require additional training programs or refresher courses. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | a radius of five (5) miles or a population of approximately 75,000-100,000 people, whichever is reached first |
| Description | The territory will usually be specified as a radius around the location, but other boundaries such as county lines, political boundaries, streets, geographical features, or trade areas may be used. The franchisor will not establish a company-owned or franchised outlet selling the same or similar goods/services under the same/similar trademarks within the protected territory, except for limited access venues. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 5 years |
| Renewal Conditions | To renew, the franchisee must provide advance notice, be in compliance with all contractual obligations, renovate to then-current standards, sign the then-current franchise agreement and related documents (including personal guaranty), and sign a general release (unless prohibited by law). |
| Transfer Fee | $10,000 plus any broker fees and other out-of-pocket costs we incur |
| Transfer Conditions | Transfers require franchisor approval, payment of the transfer fee, the buyer meeting franchisor standards and not being a competitor, the buyer signing the then-current franchise agreement and related documents, all payments to the franchisor being current, the buyer completing training, the seller signing a general release, and the business complying with current system specifications (including remodel, if applicable). |
| Termination for Cause | The franchisor may terminate the agreement for cause, subject to applicable notice and cure opportunities. Causes include non-payment (10 days to cure), other curable defaults (30 days to cure), and non-curable defaults such as misrepresentation, false information, bankruptcy, loss of location, violation of confidentiality/non-compete/transfer restrictions, slander, refusal to cooperate with inspection, cessation of operations for more than 5 days, three defaults in 12 months, cross-termination, felony charge/conviction, acts affecting brand, repeated low health/brand inspection scores, or other non-curable breaches. |
| Non-Compete Period | During the term of the franchise and for two years after termination or expiration |
| Non-Compete Details | During the term, neither the franchisee, any owner, nor any spouse of an owner may have ownership interest in, lend money or provide financial assistance to, provide services to, or be employed by, any competitor. For two years after termination or expiration, the same restrictions apply within five miles of the former territory or any other Crave Cookies business operating on the date of termination. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The franchisee is required to participate personally in the direct operation of the business for the first six months. A designated 'Principal Executive' must be primarily responsible for the business, own at least 10% of the business, complete initial training, and make reasonable efforts to attend all required meetings. On-premises supervision by the owner is not required, but the general manager must successfully complete the training program. |
| Required Suppliers | Franchisee must purchase proprietary boxes, and items such as shirts, tumblers, gift cards and all other Crave merchandise from Crave Cookies, LLC. All kitchen equipment, food, beverage, and other inventory purchases must meet franchisor specifications and be purchased only from approved suppliers. |
| Supply Restrictions | The franchisor has the right to require franchisees to purchase or lease all goods, services, supplies, fixtures, equipment, inventory, computer hardware and software, real estate, or comparable items either from the franchisor/designee, approved suppliers, or according to franchisor specifications. |
| Franchisor Revenue from Suppliers | $632,828 |
Crave Cookies Franchise Earnings — Item 19
Revenue Range
$615K – $1.3M
Sample Size
4 units
Past financial performance does not guarantee future results. Individual results will vary.
Crave Cookies Litigation & Risk Flags
1 Pending Action ListedReview the full FDD for details on pending litigation.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Crave Cookies System Growth
Total Units
37
Franchised
35
Company-Owned
2
Crave Cookies currently operates 35 franchised locations and 2 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 8 | 0 | 9 |
| 2023 | 14 | 1 | 22 |
| 2024 | 15 | 5 | 37 |
Transfers: 6 | Closures: 5
State Registrations
Registered in 7 states: Florida, Illinois, Indiana, Maryland, Utah, Washington, Wisconsin
Franchisor Financials (Item 21)
Revenue
$2.4M
Net Income
$-1,277,704
Total Assets
$1.1M
Crave Cookies Franchise — FAQ
The total investment to open a Crave Cookies franchise ranges from $327,985 to $704,800, per their Franchise Disclosure Document. This includes the initial franchise fee of $39,500. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Crave Cookies charges a royalty fee of 6% of your gross sales of gross sales, plus a 2% of your gross sales contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Crave Cookies Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Crave Cookies to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Crave Cookies franchise owners report . This is based on a sample of 4 units. Past performance does not guarantee future results.
Crave Cookies has been franchising since 2021. The FDD shows an investment range of $327,985-$704,800, a 6% of your gross sales royalty, and includes an Item 19 earnings disclosure. There are 1 pending litigation action(s). Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $39,500 and the total investment ranges from $327,985 to $704,800 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Crave Cookies and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Crave Cookies or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com