About Crimson Coward UNIT--NY Franchise
Crimson Coward is a Nashville hot chicken franchise offering unit level opportunities in New York since 2020.
Each restaurant serves hand breaded, crispy fried chicken at multiple heat levels, from classic to blazing, alongside Southern style sides and house made sauces.
The brand delivers an authentic Nashville hot chicken experience in a fast casual format.
Crimson Coward UNIT--NY Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $35,000 | One-time payment upon signing |
| Royalty Fee | 6.5% of Gross Revenues of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1.5% of Gross Revenues | National brand fund |
| Total Investment Range | $318,500 – $480,500 | Includes build-out, inventory, working capital |
The investment range of $319K–$481K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6.5% of Gross Revenues) and marketing fee (1.5% of Gross Revenues) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Fee (Note A) | $35,000 | $35,000 |
| Initial Training Fee (for up to 2 people trained at the same time) (Note B) | $0 | $0 |
| Rent & Security Deposit (3 Months) (Note C) | $20,000 | $30,000 |
| Leasehold Improvements (Note D) | $75,000 | $150,000 |
| Equipment including small wares (Note E) | $95,000 | $125,000 |
| Travel & Living Expenses While Attending Initial Training (Note B) | $1,000 | $1,500 |
| Furniture, Office Equipment & General Software, Signs | $20,000 | $30,000 |
| Grand Opening (Note F) | $6,000 | $7,500 |
| Insurance (Note G) | $15,000 | $20,000 |
| Professional Fees (Note H) | $1,500 | $3,500 |
| Opening Inventory, Supplies and Branded Items (Note I) | $10,000 | $15,000 |
| Additional Funds (3 months) (Note J) | $40,000 | $60,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | One half the THEN current Initial Fee fee. For example if the current Initial Fee at the time you want to transfer is $50,000 then the Transfer fee will be $25,000. |
| Renewal Fee | One half the THEN current Initial fee. For example if the current Initial Fee at the time you want to renew is $50,000 then the Renewal fee will be $25,000. |
| Audit Fee | 1.5% per month interest on amount of underpayment plus the cost of the audit plus the amount of the underpayment |
| Local Advertising and Marketing | Not less than $500 per month. |
| Regional Advertising Cooperative | As determined by cooperative |
| Additional Training | $3,000 per person for the initial training program. We charge $300 per day for specific extra training you need on site, beyond the initial training, at your request or if we deem necessary, plus travel/lodging costs of franchisor. |
| Convention or Regional meetings | Varies from 0-$1000 depending on the length of the meetings |
| Ongoing inventory and menu items | Varies According to purchase terms |
| Late Payment/Interest | Late charge equal to 5% of payment due, together with interest at one percent (1%) per month, not to exceed highest legal rate. |
| Dishonored Item Fee | $75 plus reimbursement of any financial institution charge to us |
| Franchise Agreement Violation Fee | $250 first material violation if not timely corrected, then $500 subsequent violations |
| Indemnification | Will vary under circumstances |
| Costs and Attorneys’ Fees | Will vary under circumstances |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately 21.5 hours (10 classroom, 11.5 on-the-job) for initial training, plus approximately 14 days of post-opening training in your store. |
| Classroom Training | 10 |
| On-the-Job Training | 11.5 |
| Training Location | Our Downey, California location and at one or more operating Crimson Coward restaurant locations. |
| Additional Training | We may require you or your employees to attend additional training at a location we determine at $300 per day. If you request specific additional training on site, you will pay the current daily rate of $300 plus our travel and lodging expenses. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | Approximately 5-mile radius |
| Description | Your Territory will generally be approximately a 5-mile radius around your location but may be less depending on population for the surrounding area. Exclusions from the territory include home shows, trade fairs, exhibitions, online product sales of related industry equipment, malls, amusement parks, universities, hospitals, or similar closed area locations or facilities. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | one 10-year additional term |
| Renewal Fee | one-half the THEN current Initial Fee |
| Renewal Conditions | Be in good standing, sign new agreement (which may contain materially different terms), update or replace equipment, retain location, remodel or refurbish, give 6 months’ notice, pay a fee of one-half the THEN current Initial Fee, no unethical conduct or harm to Marks, and the franchisor must still be offering franchises. |
| Transfer Fee | One-half the THEN current Initial Fee |
| Transfer Conditions | You must be current in all fees, not in material breach, have paid all business debts, the transferee must assume obligations, sign a release of claims, pay a transfer fee of one-half the current initial fee, sign the then-current agreement, qualify, successfully complete initial training, obtain rights to the lease, and the franchisor must have a 30-day right of first refusal. A fee of $500 applies for transfers to an entity with identical ownership. |
| Termination for Cause | The franchisor may terminate for cause, with 30 days' notice to cure most breaches. Immediate termination without opportunity to cure can occur for repeated material breaches, bankruptcy, unauthorized transfers, abandonment, sublicensing violations, entity ownership impasses, legal/health/safety violations, felony conviction, failure to display Marks, unethical dealings, failure to provide estoppel certificate, failure to maintain insurance, or termination of other agreements for cause. |
| Non-Compete Period | 24 months |
| Non-Compete Details | During the term, no involvement in a "competing business" anywhere (defined as an eatery selling fried spicy chicken sandwiches and meals accounting for >20% of revenues). After termination/expiration, for 24 months, you must not compete within 20 miles of your former Territory, solicit customers/vendors/employees of the franchisor or other franchisees, disclose trade secrets, or be employed by or have an ownership/management relationship with any competing business. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | You must either devote your full time and effort to managing and operating the Crimson Coward restaurant or delegate its management or operation to a trained manager and must reserve and exercise ultimate authority and responsibility over operation and management. If you are a corporation or other entity, each owner must personally guaranty the Agreement and the entity must designate a competent manager. |
| Required Suppliers | You must purchase from approved vendors, all the equipment, supplies, inventory, and branded items necessary to start or operate the Crimson Coward restaurant. We or our affiliate are the only approved supplier for the required Equipment, Opening Inventory, Supplies and Branded items. |
| Supply Restrictions | We may designate other approved vendors, which must meet our specifications. We may publish a list of other approved vendors in the Operations Manual. We reserve the right to disapprove any previously approved vendor whose performance falls below our standards. |
| Franchisor Revenue from Suppliers | As of December 31, 2023, neither we nor our affiliate derived any revenue based on required purchases or leases by franchisees made in accordance with our specifications. We may in the future receive rebates, discounts and allowances from some vendors with whom you do business, ranging from 0-5% of the amount of your purchase of certain items, which will be placed in the National Network Marketing Fund or used to cover the cost of franchisee conferences and conventions or other franchisee programs. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligation. |
Crimson Coward UNIT--NY Franchise Earnings — Item 19
Crimson Coward UNIT--NY does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Crimson Coward UNIT--NY Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Crimson Coward UNIT--NY System Growth
Crimson Coward UNIT--NY currently operates 7 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 0 | 0 | 1 |
| 2022 | 7 | 0 | 8 |
| 2023 | 2 | 1 | 8 |
Transfers: 0 | Closures: 1
State Registrations
Registered in 7 states: CA, IL, MD, MI, NY, VA, WA
Franchisor Financials (Item 21)
Crimson Coward UNIT--NY Franchise — FAQ
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