About Defy Franchise
Defy offers an exhilarating indoor air sports experience, specializing in extreme trampolines, obstacle courses, foam pits, and dodgeball.
These parks provide adrenaline-filled, sharable experiences designed to challenge active youth and adults seeking edgier thrills.
The concept appeals to customers looking for a dynamic blend of fitness and fun, supported by efficient operational systems for reservations and check-ins.
Defy Franchise Cost & Fees
Minimum Investment
$2.7M
Average Investment
$3.4M
Maximum Investment
$4.2M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $60,000 | One-time payment upon signing |
| Royalty Fee | 6% of Total Gross Revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Total Gross Revenue (may increase to 2.5%) | National brand fund |
| Total Investment Range | $2,650,700 – $4,207,600 | Includes build-out, inventory, working capital |
The investment range of $2.7M–$4.2M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Total Gross Revenue) and marketing fee (2% of Total Gross Revenue (may increase to 2.5%)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $60,000 | $60,000 |
| Lease and Security Deposit | $25,000 | $150,000 |
| Licenses, Dues, Utility Deposits | $4,000 | $7,500 |
| Insurance | $10,000 | $20,000 |
| Attractions | $800,000 | $1,250,000 |
| Travel Expenses/Pre-Opening Payroll | $20,000 | $50,000 |
| Signage | $25,000 | $45,000 |
| Leasehold Improvements | $1,000,000 | $1,500,000 |
| Systems: Stereo, Phone, Cameras, TV, Security | $155,000 | $165,000 |
| Computer Hardware | $15,000 | $20,000 |
| Computer Software | $7,200 | $7,600 |
| Professional Services | $154,500 | $232,500 |
| Outside Services | $35,000 | $60,000 |
| Furniture and Misc. | $40,000 | $70,000 |
| Grand Opening Advertising | $20,000 | $60,000 |
| Inventory | $30,000 | $60,000 |
| Café (optional) | $100,000 | $200,000 |
| Additional Funds (6 months) | $150,000 | $250,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of then-current Initial Franchise Fee (minimum $10,000) |
| Renewal Fee | 25% of then-current franchise fee |
| Technology Fee | $20/month per user (Online Marketing Tool); Software Licensing $1,200-$1,800/month |
| Audit Fee | $3,000-$15,000 |
| Mandatory Liability Program Fee | 5%-10% of Total Gross Revenue |
| Mandatory Liability Program Claims Fee | $10,000 per claim |
| Maintenance Costs | $10,000-$65,000 per year |
| Refurbishment and Upgrades | $100,000-$350,000 (not more than once every 3 years |
| Cash Management Safe and Pickup | $400-$600 monthly |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Up to 17 days total |
| Classroom Training | 47+ hours |
| On-the-Job Training | 27+ hours |
| Training Location | Online, Provo Utah HQ, corporate training parks, and franchisee's park |
| Additional Training | Refresher training at least once a year at $500/day per trainer. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected Territory based on zip codes or metes and bounds |
| Exclusive Territory | No |
| Territory Size | Minimum population of 150,000 |
| Description | Protected but not exclusive. Franchisor retains rights to compete under different names, sell via other channels, and open affiliate parks (Sky Zone, Rockin' Jump) within the territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | 25% of then-current franchise fee |
| Renewal Conditions | Deficiencies corrected; substantial compliance; remodel or relocate; 6-12 months notice; pay successor fee. |
| Transfer Fee | 50% of then-current Initial Franchise Fee (minimum $10,000) |
| Transfer Conditions | Franchisor approval required; transferee must meet qualifications; complete training; sign current agreement. Franchisor has right of first refusal. |
| Termination for Cause | 30-day cure for curable defaults; immediate for bankruptcy, abandonment, fraud, criminal conviction, etc. |
| Non-Compete Period | 2 years |
| Non-Compete Details | 2 years within 15 miles of franchise location or any other Park. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | Franchisee or Responsible Person must personally manage and operate the Park. |
| Required Suppliers | Must purchase trampoline equipment, POS system, waiver computers, socks, dodgeballs, merchandise from approved/designated suppliers. Franchisor and affiliates are sole suppliers for attractions, socks, mobile apps. |
| Supply Restrictions | 50%-80% of startup costs and 12%-25% of ongoing costs from approved suppliers. |
| Franchisor Revenue from Suppliers | $66,000 (9.6% of total revenues of $692,000) in 2021 from suppliers on franchisee purchases. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Does not offer direct or indirect financing. |
Defy Franchise Earnings — Item 19
Average Revenue
$2.0M
Median Revenue
$1.9M
Revenue Range
$498K – $4.5M
Sample Size
55 units
Past financial performance does not guarantee future results. Individual results will vary.
Defy Litigation & Risk Flags
Clean Litigation RecordDefy has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Defy System Growth
Total Units
61
Franchised
5
Company-Owned
56
Defy currently operates 5 franchised locations and 56 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 4 | 0 | 5 |
| 2020 | 0 | 0 | 5 |
| 2021 | 0 | 0 | 5 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 4 states: AZ, NV, OR, WA
Franchisor Financials (Item 21)
Revenue
$692K
Defy Franchise — FAQ
The total investment to open a Defy franchise ranges from $2,650,700 to $4,207,600, per their Franchise Disclosure Document. This includes the initial franchise fee of $60,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Defy charges a royalty fee of 6% of Total Gross Revenue of gross sales, plus a 2% of Total Gross Revenue (may increase to 2.5%) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Defy Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Defy to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Defy franchise owners report average revenue of $2.0M and median revenue of $1.9M. This is based on a sample of 55 units. Past performance does not guarantee future results.
Defy has been franchising since 2018. The FDD shows an investment range of $2,650,700-$4,207,600, a 6% of Total Gross Revenue royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $60,000 and the total investment ranges from $2,650,700 to $4,207,600 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Defy and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Defy or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com