About DELI DELICIOUS Franchise
Deli Delicious is a sandwich restaurant franchise that has been serving fresh, made to order deli sandwiches, wraps, and salads since 2008.
The brand prides itself on using quality ingredients and generous portions to create a classic deli experience that keeps customers coming back.
The franchise fee is $25,000 for an Express Model or $30,000 for a Standard Model, providing flexible options based on the owner's market and investment goals.
DELI DELICIOUS Franchise Cost & Fees
Minimum Investment
$122K
Average Investment
$298K
Maximum Investment
$474K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $25,000 for an Express Model or $30,000 for a Standard Model | One-time payment upon signing |
| Royalty Fee | 6% of Weekly Gross Revenues of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2.5% of Weekly Gross Revenues (can increase up to 3.5%) | National brand fund |
| Total Investment Range | $122,300 – $473,850 | Includes build-out, inventory, working capital |
The investment range of $122K–$474K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Weekly Gross Revenues) and marketing fee (2.5% of Weekly Gross Revenues (can increase up to 3.5%)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee (Express Model) | $25,000 | $25,000 |
| Computers, Software and POS system (Express Model) | $10,000 | $13,000 |
| Furniture and Fixtures (Express Model) | $3,000 | $15,000 |
| Security and Camera System (Express Model) | $1,500 | $2,500 |
| Real Estate (Express Model) | $3,600 | $4,500 |
| Leasehold Improvements (Express Model) | $20,000 | $50,000 |
| Utilities (Express Model) | $700 | $1,500 |
| Equipment (Express Model) | $28,000 | $63,000 |
| Signage (Express Model) | $10,000 | $20,000 |
| Graphics and Menu Boards (Express Model) | $3,200 | $8,000 |
| Start Up Inventory & Supplies (Express Model) | $3,000 | $6,000 |
| Staffing (Express Model) | $2,500 | $6,000 |
| Grand Opening Marketing Expense (Express Model) | $3,000 | $6,000 |
| Uniforms (Express Model) | $250 | $400 |
| Initial Marketing Kit For New Restaurant (Express Model) | $500 | $700 |
| Insurance (Express Model) | $350 | $900 |
| Travel, Lodging and Meals for Initial Training Program (Express Model) | $1,200 | $5,000 |
| Business Licenses, Permits, Certifications and other professional fees (Express Model) | $1,500 | $3,500 |
| Operating Expenses and Additional Funds (Express Model) | $5,000 | $20,000 |
| Initial Franchise Fee (Standard Model) | $30,000 | $30,000 |
| Computers, Software and POS system (Standard Model) | $13,000 | $16,000 |
| Furniture and Fixtures (Standard Model) | $18,000 | $28,000 |
| Security and Camera System (Standard Model) | $2,000 | $5,000 |
| Real Estate (Standard Model) | $6,500 | $11,750 |
| Leasehold Improvements (Standard Model) | $65,000 | $200,000 |
| Utilities (Standard Model) | $1,500 | $2,500 |
| Equipment (Standard Model) | $38,000 | $75,000 |
| Signage (Standard Model) | $10,000 | $20,000 |
| Graphics and Menu Boards (Standard Model) | $4,000 | $6,000 |
| Start Up Inventory & Supplies (Standard Model) | $6,500 | $18,000 |
| Staffing (Standard Model) | $6,000 | $12,000 |
| Grand Opening Marketing Expense (Standard Model) | $7,500 | $9,000 |
| Uniforms (Standard Model) | $250 | $400 |
| Initial Marketing Kit For New Restaurants (Standard Model) | $500 | $700 |
| Insurance (Standard Model) | $400 | $1,000 |
| Travel, Lodging and Meals for Initial Training Program (Standard Model) | $1,200 | $5,000 |
| Business Licenses, Permits, Certifications and other professional fees (Standard Model) | $1,500 | $3,500 |
| Operating Expenses and Additional Funds (Standard Model) | $15,000 | $30,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $7,500 |
| Renewal Fee | 50% of the then current franchise fee for each Franchise |
| Audit Fee | $1,000-$2,000 (plus 1.5% interest per month if underpayment is greater than 2%) |
| Advertising Local Minimum | 1% of Monthly Gross Revenue |
| Regional/Local Advertising Cooperatives | Up to 1.5% of Monthly Gross Revenue |
| Inventory of Deli Delicious Products | $1,590-$2,500 (as incurred) |
| Interest and Late Charges | 10% of the amount late and 1.5% per month |
| Additional Training | $300/day per person plus our cost of travel, lodging and meals ($7,500 maximum) |
| Costs and Attorney’s Fees | Will vary under circumstances (as incurred) |
| Indemnification | Will vary under circumstances (on demand) |
| Insurance Premiums | $300 - $800 per month |
| Inspection and Testing Fee for Products | Cost of inspection or testing products removed from your Business (on demand) |
| New Equipment, Vendor and Product Assessment Fee | $100 per product or vendor, $300 for multiple products, $100 for equipment testing (on demand) |
| Inspection Fee | $1,500 (if you fail to pass an inspection and we have to re-inspect) |
| Renovation and Maintenance | $0-$8,000 estimated cost per year or up to $24,000 every third year |
| Conference Fee | Will vary under circumstances (registration fee not to exceed $1,000 per person) |
| Continuing Education | Estimated not to exceed $300 per day, per person adjusted to the current per diem fee and our travel, lodging and meals |
| Replacement Manual Fee | $1,500 |
| Failure to Open Restaurant Fee | $200 per week or fraction thereof |
| Mandatory Non-Compliance Fee | $500 for 1st non-compliance, $1,200 for 2nd non-compliance and $2,000 for each subsequent non-compliance |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 14-day DDF Training Program |
| Classroom Training | 43 Hours |
| On-the-Job Training | 90 Hours |
| Training Location | Corporate headquarters in Fresno, California or as we otherwise specify. |
| Additional Training | Additional training is available at franchisee's request for $300 per person per day plus travel, lodging, and meals (maximum $7,500). Supplemental and refresher training programs may be required for owners/managers at corporate headquarters at no charge. Continuing education sessions are offered, estimated not to exceed $300 per day per person plus travel, lodging, and meals. An annual conference may also be held with a registration fee not exceeding $1,000 per person. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive, but a protected territory of up to a two (2) mile radius may be granted where the franchisor will not establish or license another Deli Delicious™ Franchise. |
| Exclusive Territory | No |
| Territory Size | Up to a two (2) mile radius |
| Description | The territory, if granted, will not exceed a two (2) mile radius from the location of the business, determined by factors like high foot traffic, market demographics, tenant mix, site availability, and business potential. Within this defined territory, the franchisor will not establish or license another Deli Delicious™ franchise. However, franchisees are not restricted from soliciting business outside their territory, and the franchisor and other franchisees reserve the right to serve customers within a franchisee's defined territory through other channels. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 15 years |
| Renewal Term | 15 years |
| Renewal Fee | 50% of the then current franchise fee for each Franchise |
| Renewal Conditions | Franchisee must give written notice 6-12 months prior to term end, be in full compliance with the agreement, satisfactorily perform, complete required maintenance/upgrades, have right to premises, satisfy all monetary obligations, execute the then-current franchise agreement, comply with current qualification/training, and execute a general release. |
| Transfer Fee | $7,500 |
| Transfer Conditions | Franchisor approval required. Franchisee must be in full compliance, proposed transferee must meet franchisor's standards (experience, talent, financial capacity), not operate a similar business, complete training, pay transfer fee, and sign the then-current franchise agreement. Franchisee remains liable for prior obligations. Transferee must upgrade the business to current standards. |
| Termination for Cause | Franchisor can terminate for material breach, failure to open business, abandonment, consistent failure to submit financial statements or pay fees, operating in violation of law, health/safety violations, material misrepresentation, unauthorized transfer, disclosure of confidential information, failure to comply with system modifications, engaging in detrimental activity, reckless disregard for wellbeing, selling unapproved products, manufacturing competing products, failure to comply with inventory/auto-ship requirements, unauthorized internet use of marks, felony conviction, dishonest conduct, failure to discharge liens, bankruptcy, insolvency, or unsatisfied judgments. |
| Non-Compete Period | During the term of the Agreement and for 5 years thereafter |
| Non-Compete Details | During the term and for 5 years after termination/expiration, franchisee (and related entities/persons) cannot directly or indirectly own, operate, be employed by, or have an interest in any business featuring a similar deli restaurant concept or offering similar products/services within a 25-mile radius of the franchised location or any other Deli Delicious™ restaurant. There's an exception for less than 5% beneficial interest in a publicly-held corporation. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The franchisee or an approved manager must provide direct, day-to-day, full-time supervision of the restaurant and successfully complete the DDF Training Program. Franchisees are required to attend all franchisee meetings (up to 3 per year) at the corporate office. If the franchisee is a corporation, LLC, or partnership, each shareholder, member, or partner must personally guarantee the obligations and be bound by confidentiality and non-compete provisions. |
| Required Suppliers | Franchisor and/or its affiliates are the only approved supplier for bread, seasoned meats (chicken and steak) and pickles. Franchisees must purchase all products, ingredients, beverage items, supplies, fixtures, furnishings and kitchen equipment from franchisor, its affiliates or approved vendors. Franchisees must use approved brands and models of kitchen equipment and POS systems. |
| Supply Restrictions | Franchisees are prohibited from using unapproved vendors or selling unapproved products. Any new product, equipment, or vendor requires written approval and an assessment fee. Franchisees must adhere to franchisor's standards and specifications for all items, including food, beverages, packaging, signage, and uniforms. Non-proprietary purchases (e.g., cleaning supplies, napkins, straws) should not exceed 10% of total purchases. |
| Franchisor Revenue from Suppliers | Franchisor may derive revenue from rebates, license fees, commissions, promotional fees, or advertising allowances paid by approved suppliers. For 2021, $78,025.83 (3.38% of total gross revenue) was from required purchases and rebates. An affiliate, DD’s Bakery, had sales to franchisees and indirectly through vendors of $982,015.43. |
DELI DELICIOUS Franchise Earnings — Item 19
DELI DELICIOUS does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
DELI DELICIOUS does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
DELI DELICIOUS Litigation & Risk Flags
4 Pending Actions ListedReview the full FDD for details on pending litigation.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
DELI DELICIOUS System Growth
Total Units
44
Franchised
44
Company-Owned
0
DELI DELICIOUS currently operates 44 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 2 | 3 | 51 |
| 2020 | 1 | 3 | 49 |
| 2021 | 2 | 7 | 44 |
Transfers: 0 | Closures: 7
Public Figures (Item 18)
The following public figures are associated with this franchise: Jose Ramirez
State Registrations
Registered in 1 states: CA
Franchisor Financials (Item 21)
Revenue
$2.3M
DELI DELICIOUS Franchise — FAQ
The total investment to open a DELI DELICIOUS franchise ranges from $122,300 to $473,850, per their Franchise Disclosure Document. This includes the initial franchise fee of $25,000 for an Express Model or $30,000 for a Standard Model. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
DELI DELICIOUS charges a royalty fee of 6% of Weekly Gross Revenues of gross sales, plus a 2.5% of Weekly Gross Revenues (can increase up to 3.5%) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the DELI DELICIOUS Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from DELI DELICIOUS to ensure you have the most up-to-date version.
DELI DELICIOUS does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
DELI DELICIOUS has been franchising since 2008. The FDD shows an investment range of $122,300-$473,850, a 6% of Weekly Gross Revenues royalty, and no Item 19 earnings disclosure. There are 4 pending litigation action(s). Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $25,000 for an Express Model or $30,000 for a Standard Model and the total investment ranges from $122,300 to $473,850 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from DELI DELICIOUS and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with DELI DELICIOUS or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com