About Denino’s Franchise
Denino's is a pizzeria franchise rooted in the tradition of classic New York style pizza.
The brand has been franchising since 2015, bringing its time honored recipes and neighborhood pizzeria atmosphere to new markets beyond its original roots.
Each restaurant serves a menu of hand tossed pizzas, calzones, and Italian American favorites.
Denino’s Franchise Cost & Fees
Minimum Investment
$873K
Average Investment
$993K
Maximum Investment
$1.1M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $45,000 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Up to 2% of Gross Sales, currently 0.5% of Gross Sales | National brand fund |
| Total Investment Range | $873,100 – $1,113,000 | Includes build-out, inventory, working capital |
The investment range of $873K–$1.1M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Sales) and marketing fee (Up to 2% of Gross Sales, currently 0.5% of Gross Sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $45,000 | $45,000 |
| Construction and Leasehold Improvements | $432,000 | $535,400 |
| Lease Deposits – Three Months | $10,000 | $72,000 |
| Furniture, Fixtures and Equipment | $169,900 | $184,100 |
| Signage | $12,000 | $15,000 |
| Computer, Software and Point of Sale System | $18,600 | $22,000 |
| Grand Opening Marketing | $5,000 | $5,000 |
| Initial Inventory | $18,000 | $22,000 |
| Utility Deposits | $4,500 | $5,500 |
| Insurance Deposits – Three Months | $15,000 | $20,000 |
| Travel for Initial Training | $500 | $9,100 |
| Professional Fees | $15,000 | $30,000 |
| Licenses and Permits | $2,500 | $5,000 |
| Additional Funds – Three Months | $125,100 | $142,900 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of our then current initial franchise fee but not less than $22,500 |
| Renewal Fee | 25% of our then current initial franchise fee but not less than $11,250 |
| Technology Fee | Up to $500 per month (currently $0) |
| Audit Fee | Cost of audit (if underreporting of 2% or greater) |
| Local Marketing | Minimum of $1,000 per month |
| POS System | Currently $100 per month |
| Online Ordering, Customer Rewards, and Gift Cards | Varies |
| Local and Regional Advertising Cooperatives | As established by cooperative members, but not exceeding the local marketing requirement |
| Annual Conference Attendance Fee | Our then current conference fee, not greater than $1,500 |
| Additional Employee Initial Training | Currently $300 per person per day |
| Supplemental On-Site Training | Currently $300 per day per trainer, plus expenses |
| Interest | 18% per annum from due date |
| Reporting Non-Compliance | $150 per occurrence |
| Operations Non-Compliance | $450 to $1,000 per occurrence |
| Payment Non-Compliance | $150 per occurrence |
| Quality Assurance Audit | Actual costs incurred by us |
| Collections | Actual fees, costs, and expenses |
| NSF Check Fee of Failed Electronic Fund Transfer | 5% of amount or $50, whichever is greater, or maximum fee allowed by law |
| Non-Compliance | Actual fees, costs, and expenses |
| Supplier Review | Actual fees, costs, and expenses |
| Management Service | Actual costs incurred by us |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | approximately two weeks (80 total hours) |
| Classroom Training | 21 |
| On-the-Job Training | 59 |
| Training Location | Staten Island, New York |
| Additional Training | Franchisor may require supplemental on-site training at the franchisee's expense ($300 per day per trainer plus expenses) if requested or deemed necessary. Franchisees and managers must also attend and successfully complete all refresher, system-wide, and additional training programs and seminars as designated by the franchisor periodically. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | generally, a distance of one mile from the Restaurant Location in all directions travelable by road |
| Description | The Designated Territory is an area around the approved Restaurant Location, typically one mile in all directions by road, but can vary based on population, demographics, and geography. It may be defined by zip code, boundary streets, highways, or other demarcations. For locations in shopping malls or captive markets, the territory may be limited to the physical boundaries of the facility. While the franchisor will not establish or franchise another Denino's Restaurant within this designated territory, it retains 'Reserved Rights' to operate company-owned units, use alternative distribution channels, or operate in captive markets within or outside the territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | one additional 10-year term |
| Renewal Fee | 25% of our then current initial franchise fee but not less than $11,250 |
| Renewal Conditions | To renew, the franchisee must be in compliance with the franchise agreement, provide 180 days prior written notice, sign the then-current franchise agreement and related agreements, sign a general release, remodel and upgrade the Restaurant to current standards, secure legal right to occupy the premises, and meet all other renewal requirements. Owners and their spouses must also comply with their agreements and personally guarantee the new terms. |
| Transfer Fee | 50% of our then current initial franchise fee but not less than $22,500 |
| Transfer Conditions | Transfers require prior written consent from the franchisor. Conditions include: 30 days prior written notice, all monetary and other obligations to franchisor/affiliates must be satisfied, franchisee/owners/spouses must not be in default, transferee must agree to be bound by the agreement, transferee's owners/spouses must personally guarantee obligations, franchisee/owners/spouses must sign a general release, assets must be transferred, transferee/owners/managers must complete training, franchisor waives right of first refusal, franchisor approves the transfer and transferee, and the transfer complies with all applicable laws. The franchisor may also require the transferee to sign the then-current standard franchise agreement. |
| Termination for Cause | Franchisor can terminate for various defaults, categorized into three types: (1) Automatic and immediate termination without notice (e.g., bankruptcy, insolvency, abandonment, repeated curable defaults, intentional refusal to comply, intentional misrepresentation, unauthorized transfer, disclosure of confidential information, felony conviction, misuse of marks, violation of Anti-Terrorism Laws). (2) Automatic termination after 10-day cure period (e.g., failure to pay fees, failure to pay suppliers without legal justification). (3) Automatic termination after 30-day cure period (e.g., failure to secure approved location, failure to open on time, failure to operate according to standards, non-compliance with laws, failure to maintain insurance, underreporting of sales by 5% or more). |
| Non-Compete Period | 24 months |
| Non-Compete Details | During the term of the franchise, the franchisee, owners, and spouses cannot have any legal or equitable interest in a Competitive Business (except <3% in a publicly traded company), operate/manage/fund/perform services for a Competitive Business, or divert business/customers. After termination or expiration, for 24 months, these restrictions apply within the Designated Territory, a 25-mile radius around it, and a 10-mile radius of any other Denino's Restaurant. This period is tolled during non-compliance. Confidentiality and non-solicitation covenants also apply. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The Managing Owner (or franchisee if an individual) is required to be personally responsible for the management and overall supervision of the Restaurant. While active day-to-day participation is recommended, an approved Operating Manager can supervise on-site operations, provided they meet all criteria and complete initial training. If multiple Restaurants are owned, each must have an Operating Manager. All Owners and their spouses must personally guarantee obligations and adhere to non-compete covenants. |
| Required Suppliers | Franchisees must purchase or lease certain source-restricted goods and services that meet franchisor specifications or are from approved/designated suppliers, which may include the franchisor or its affiliates. Specific examples include Pepsico beverages, System Supplies (food ingredients, packaging, uniforms), branded furniture/fixtures, signage, Revel POS system, designated credit card processing, online ordering/customer rewards/gift card systems, and branded marketing materials. |
| Supply Restrictions | Franchisees may only offer and sell Approved Services and Products and must use only authorized and designated products, supplies, equipment, technology systems, and services. This requires strict conformity with the Operations Manual, exclusive use of certain food ingredients, and purchasing from designated suppliers. The franchisor reserves the right to designate itself or affiliates as exclusive suppliers for any item. |
| Franchisor Revenue from Suppliers | During the fiscal year ending December 31, 2022, the franchisor earned $9,918 in rebates from franchisee purchases of Pepsico products, representing 6.0% of its total revenue of $165,067. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | The franchisor does not offer direct or indirect financing, nor does it guarantee any franchisee's note, lease, or other obligations. |
Denino’s Franchise Earnings — Item 19
Denino’s does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Denino’s does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Denino’s Litigation & Risk Flags
Clean Litigation RecordDenino’s has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Denino’s System Growth
Total Units
4
Franchised
1
Company-Owned
3
Denino’s currently operates 1 franchised locations and 3 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 0 | 0 | 5 |
| 2021 | 0 | 0 | 5 |
| 2022 | 0 | 1 | 4 |
Transfers: 0 | Closures: 1
State Registrations
Registered in 23 states: CA, CT, FL, HI, IL, IN, KY, ME, MD, MI, MN, NE, NY, NC, ND, RI, SC, SD, TX, UT, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$165K
Audited by Daszkowski, Tompkins, Weg & Carbonella, PC for year ending December 31.
Denino’s Franchise — FAQ
The total investment to open a Denino’s franchise ranges from $873,100 to $1,113,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $45,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Denino’s charges a royalty fee of 6% of Gross Sales of gross sales, plus a Up to 2% of Gross Sales, currently 0.5% of Gross Sales contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Denino’s Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Denino’s to ensure you have the most up-to-date version.
Denino’s does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Denino’s has been franchising since 2015. The FDD shows an investment range of $873,100-$1,113,000, a 6% of Gross Sales royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $45,000 and the total investment ranges from $873,100 to $1,113,000 depending on location size and market. A minimum of $63,000 in liquid capital is required. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Denino’s and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Denino’s or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com