About Dirty Dough Cookies Franchise
Dirty Dough Cookies offers a unique cookie and dessert business, providing franchisees with a system to operate either a traditional brick-and-mortar store or a mobile trailer unit.
Franchisees are involved in the daily operations of preparing and selling a variety of cookies and other desserts, adhering to proprietary recipes and methods.
The target customers are individuals and families seeking high-quality, indulgent baked goods, making the concept appealing through its focus on delicious, fresh desserts.
Dirty Dough Cookies Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $39,500 | One-time payment upon signing |
| Royalty Fee | 7% of gross sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 3% of gross sales | National brand fund |
| Total Investment Range | $160,600 – $385,000 | Includes build-out, inventory, working capital |
The investment range of $161K–$385K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (7% of gross sales) and marketing fee (3% of gross sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $39,500 | $39,500 |
| Initial training fee | $500 | $500 |
| Initial training expenses | $0 | $3,500 |
| Equipment, fixtures and décor | $65,000 | $90,000 |
| POS system, hardware, and software | $1,300 | $3,000 |
| Camera system | $800 | $2,500 |
| Signs | $3,500 | $15,000 |
| Initial opening marketing and promotion fee | $2,000 | $2,000 |
| Grand opening marketing materials | $1,000 | $3,000 |
| Site review fee | $500 | $500 |
| Real estate improvements | $25,000 | $150,000 |
| 3-Months of lease payments | $2,500 | $21,000 |
| Lease deposit | $1,500 | $8,000 |
| Architectural/Engineering Fees | $4,500 | $14,000 |
| Initial order of cookie dough | $5,000 | $7,500 |
| Opening inventory | $2,500 | $5,000 |
| Miscellaneous opening costs | $500 | $3,000 |
| Additional funds | $3,000 | $15,000 |
| Post termination security deposit | $2,000 | $2,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $2,500 |
| Renewal Fee | $2,500 |
| Technology Fee | To be determined |
| Audit Fee | Cost of audit |
| Territory Adjustment Fee | $2,500 |
| Relocation Fee | $5,000 |
| Late Charges | $25 per day |
| Interest on Late Fees and Reports | 18% interest or maximum rate permitted by state law, whichever is less |
| Non-Sufficient Fund Fees | $50 per bounced check or insufficient or disputed draft |
| Sales Tax | Sum equal to tax imposed |
| System Non-Compliance Fines and Charges | between $50-$500 |
| New Operating Principal or Management Training | $250 per person/per day |
| Refresher Training | $250 per day per person |
| Annual Manager Training | $250 per person/per day |
| Additional Operational Training | $250 per day per person |
| Opening Assistance Rescheduling Fee | $500 |
| Insurance Reimbursement Fee | Varies |
| PCI and DSS Audit Reimbursement Fee | Reasonable costs of the audit |
| Conference or Seminar Fee | Determined at time of conference or seminar |
| Compliance Re-inspection Fee | $250 |
| Interim Management Fee | $250 per person, per day |
| Supplier Evaluation Fee | Expenses and costs of evaluation |
| Additional Copies of Marketing Materials | Our reasonable costs, plus 20%, and the costs for shipping and handling |
| Fees on Default | Attorney’s fees, costs, interests and audit costs |
| Post-Termination De-identification Non-Compliance Fee | $100 per day or $1,500 total, whichever is more |
| Customer Reimbursement Fee | Amount paid to customer, plus $100 per instance |
| Customer Gift Card Reimbursement Fee | Amount of unredeemed customer gift cards and gift certificates purchased from you |
| Post-Termination Fees | Varies |
| Early Termination Liquidated Damages | Average royalty from the previous 12 months multiplied by the lesser of 30 months or the remaining term of your franchise agreement |
| Minority Interest Transfer Fee (up to 40% cumulative during the term) | Our legal fees and administrative costs related to the transfer |
| Transfer Training Fee | $2,500 |
| Area Development Agreement Transfer Fees | $5,000, plus the transfer fee per franchise agreement |
| Indemnification | Varies |
| Non-Compete Violations | $500 per day for each competing business, plus our then-current royalty rate for all gross sales from the competing businesses |
| Dispute Resolution Fees | Varies |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 5 to 6 days |
| Classroom Training | 41 |
| On-the-Job Training | 14 |
| Training Location | Utah County, Utah |
| Additional Training | New Operating Principal or managers must complete initial training within 14 days of hire ($250/person/per day). After 6 months, Operating Principal and manager(s) must attend 2-day refresher training ($250/person/per day). Annual manager training may be required ($250/person/per day). Additional in-person training can be requested ($250/person/per day). |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive |
| Exclusive Territory | Yes |
| Territory Size | approximately 50,000 people |
| Description | The specific size of your territory is set by us based on the population density, the business base in the territory, whether your location is in a metropolitan or rural area, and other comparable factors, but generally we will not place another franchise unit within 1.5 driving miles of your territory. Your territory will generally have a population base of approximately 50,000 people. Densely populated areas will have different territory restrictions and will be negotiated on a case-by-case basis. We have the right to adjust the boundaries of your territory if the population in your territory increases by 50,000 or more. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | $2,500 |
| Renewal Conditions | Must be in good standing, comply with material terms/standards, timely pay obligations, not be subject to pending litigation, pay successor franchise fee, modernize business to current standards, sign then-current successor franchise agreement (which may have materially different terms), and sign a general release. Notice of intent to renew required 6-12 months prior to expiration. |
| Transfer Fee | $2,500 |
| Transfer Conditions | Franchisor approval required (not unreasonably withheld). Conditions include: franchisee not in default, all fees current, new franchisee qualifies (net worth, financial resources, creditworthiness, health, background, training, personality, reputation, business experience), transfer and training fees paid, purchase agreement approved, training for new transferee arranged, new franchisee signs then-current franchise agreement, and a release signed by the transferring franchisee. Franchisor has right of first refusal. |
| Termination for Cause | Franchisor can terminate for material breach. No cure period for: insolvency, repeated breaches (3+ times in 12 months), unauthorized system use, public safety threat, material misrepresentations, abandonment (10+ days without approval), unauthorized transfer, false reporting, felony conviction/moral turpitude/adverse behavior, non-compete violation, lease termination, illegal drug use/intoxication, failure to obtain financing, unauthorized recipe modification, or termination of another agreement. Cure periods: 24 hours for health/safety violations; 5 days for unauthorized closure/relocation; 15 days for failure to pay fees/reports, or lease default notice; 30 days for other breaches. |
| Non-Compete Period | 3 years |
| Non-Compete Details | During the term, no involvement in competing business anywhere without written consent. Post-term, for 3 years, no participation in a competing business within former territory, or within 25 miles of former territory, or within 25 miles of any other Dirty Dough® Cookies franchise/company/affiliate owned business. Also, no solicitation of former customers for 3 years. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | Your operating principal must work full time and personally participate in the direct operation and supervision of the franchise business. In addition, you must employ a trained manager to assist in the on-site and full-time management of the franchise business. The operating principal's responsibilities include overseeing accounting, attending training/meetings, involvement in site selection/construction/remodeling, personnel decisions, and frequent inspections. |
| Required Suppliers | Cookie Dough, Packaging, Uniforms, Trailer, Branded Tent (from franchisor/affiliate as only approved supplier); Beverages, Ice Cream, Toppings (from franchisor/affiliate or other approved suppliers) |
| Supply Restrictions | Franchisees must purchase or lease products and services from the franchisor, designated sources, or approved suppliers according to specifications. Deviation requires prior written consent. The franchisor or an affiliate may be the only approved supplier for certain items. |
| Franchisor Revenue from Suppliers | We or our affiliates may derive income from required purchases or leases of goods or services made by our franchisees from approved sources. However, in the last fiscal year, we did not collect any money or obtain any revenues from the sale of these products and services to franchisees. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligation. |
Dirty Dough Cookies Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
Dirty Dough Cookies Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Dirty Dough Cookies System Growth
Dirty Dough Cookies currently operates 4 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 0 | 0 | 0 |
| 2020 | 1 | 0 | 1 |
| 2021 | 4 | 0 | 5 |
Transfers: 0 | Closures: 4
State Registrations
Registered in 22 states: CA, GA, HI, IL, IN, MD, MI, MN, NY, ND, OR, RI, SD, VA, WA, WI, UT, CT, FL, IA, NE, TX
Franchisor Financials (Item 21)
Audited by Roxanne Bataller, Junior Accounting Manager for year ending December 31st.
Dirty Dough Cookies Franchise — FAQ
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