About DivaDance Illinois Franchise
DivaDance is a dance fitness and choreography franchise that offers fun, judgment free group dance classes set to popular music.
The brand has been franchising since 2017 and is designed for adults who want to learn real choreography in a social, party like atmosphere without any dance experience required.
The franchise fee ranges from $18,000 to $32,000.
DivaDance Illinois Franchise Cost & Fees
Minimum Investment
$32K
Average Investment
$51K
Maximum Investment
$69K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $18,000 - $32,000 | One-time payment upon signing |
| Royalty Fee | 10% of net monthly revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 10% of required paid advertising spend | National brand fund |
| Total Investment Range | $32,400 – $69,400 | Includes build-out, inventory, working capital |
The investment range of $32K–$69K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (10% of net monthly revenue) and marketing fee (10% of required paid advertising spend) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $18,000 | $32,000 |
| Landing Page on Website | $500 | $500 |
| Launch Advertising & Marketing | $1,500 | $3,000 |
| Travel Expenses for Initial Training | $800 | $1,200 |
| Travel Reimbursement for Training Field Trip | $500 | $2,000 |
| Insurance | $700 | $1,300 |
| Business Formation Expenses | $300 | $500 |
| Equipment & Systems | $1,500 | $2,000 |
| Rent | $2,000 | $8,000 |
| Launch Instructor Certification | $600 | $900 |
| Additional Funds (to cover working capital needs for a start-up period of 3-6 months) | $6,000 | $18,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 |
| Renewal Fee | $10,000 |
| Technology Fee | Approximately $225-275 monthly |
| Instructor Certification | $300 per Instructor |
| Training Fees for Additional Face to Face Training (Optional) | Approximately $100 to $1,000 |
| Virtual Assistance (Optional) | $75 to $575 per month |
| Client Database & Scheduling Platform | $179-$350 per month |
| Paid Advertising | $300-$500/month (plus 10% admin fee) |
| Music License/Subscription Fees | Approximately $397 Annually |
| Graphic Design Templates & Support | Approximately $199 Annually |
| City and State Licenses | Approximately $300 Annually |
| Rebranding (Optional) | $1,500 |
| Conference & Retreat Registration/Travel (Optional) | $1500-$2500 |
| SEO blog articles (Optional) | $100 per article |
| Unauthorized Class Fee | $500 per Class |
| Failure to Get Pre-Approval for Marketing | $250 for first violation; $500 for subsequent violations |
| Late Payment Fees | $25 - $50 per occurrence |
| Insufficient Funds Fee | $35 per occurrence |
| Late Cancellation/No Show Fees | $25-$100 per occurrence |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Initial training during the first 30-60 days, plus in-studio training equivalent to 10 classes. |
| Classroom Training | 38 hours |
| On-the-Job Training | 50 hours |
| Training Location | Corporate HQ in Austin, TX and Field Trip, or a mutually agreed upon location. |
| Additional Training | Quarterly video-conference meetings, system for questions via Slack and Asana, instructor certification, optional face-to-face training (online or in-person for a fee), access to SlayGround online learning portal with modules, knowledge checks, and live coaching group sessions. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | Determined by a population factor of between 50,000 to 250,000 people, using current demographics from the U.S. Census data. |
| Description | Franchisees receive a protected territory based on population size (50,000 to 250,000 people). The franchisor will not establish other DivaDance franchises or company-owned centers within this protected area, with exceptions for existing company-owned units. Continuation of the protected area is contingent upon meeting minimum gross sales performance criteria at 2, 12, 24, and 36 months of operation. Failure to meet these criteria may result in a performance improvement program, reduction of the territory size, or termination of the agreement. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | $10,000 |
| Renewal Conditions | Franchisee must notify intent to renew, pay the renewal fee, not be in violation or default of the Franchise Agreement, and may be asked to sign a new contract with materially different terms and conditions. |
| Transfer Fee | $10,000 |
| Transfer Conditions | Transfer requires prior written approval from the Company (not unreasonably withheld). The transferee must be of good moral character, have a satisfactory credit rating, possess competent business qualifications, and sign the then-current standard Franchise Agreement. The transferor must not be in default and must pay all outstanding accounts due to DivaDance. A $10,000 transfer fee is required, unless transferring to a family member or a corporation controlled by the franchisee. |
| Termination for Cause | Franchisor can terminate if franchisee defaults or for good cause. Curable defaults (e.g., contract violations, nonpayment, unapproved content, minimum ad budget) have a 90-day cure period. Non-curable defaults include bankruptcy, appointment of a receiver, assignment for creditors, or conviction/violation of laws materially affecting business ability. Failure to complete a Performance Improvement Plan or conducting two or more unauthorized classes also leads to termination. |
| Non-Compete Period | During the term of the franchise and for a period of two (2) years after termination or expiration. |
| Non-Compete Details | During the term, franchisee cannot be involved in a competing/similar business anywhere in the state of their protected territory or within a 25-mile radius of any DivaDance location. After termination/expiration, for two years, the franchisee cannot sell similar services, induce staff/franchisees to leave, or have a financial interest in a similar business within the Protected Area, within 25 miles of the Protected Area, or within 25 miles of any DivaDance business. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The franchisee must designate an 'Operating Principal' who may be the franchisee themselves. This individual (or their designee) must devote substantial full-time and best efforts to supervising and performing the franchise operations. They must meet franchisor standards, satisfy training requirements, and comply with all company standards and specifications for products and services. The Operating Principal is not required to have an equity interest in the franchise. |
| Required Suppliers | Franchisor (for branded apparel, custom studio fragrance, branded party cups, promotional items), approved suppliers, or suppliers meeting company specifications. |
| Supply Restrictions | You are required to purchase branded apparel, including branded shirts for staff to wear, and supplies, including custom studio fragrance and branded party cups, as well as promotional items, including branded tank tops and buttons to operate your business. You will purchase these branded materials directly from us, and you must use our website to make said purchases. You may not use an individual website to directly sell any DivaDance products or related products to other third parties. DivaDance is the sole provider of all branded material. You must receive prior written permission if you want to purchase DivaDance branded materials from any other supplier. |
| Franchisor Revenue from Suppliers | $61,310 (approximately 5% of total revenue) for the year ending December 31, 2022. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | DivaDance offers financing for up to $14,000 of the initial franchise fee, with an interest rate of 7% APR, payable in monthly installments for up to 36 months. Eligibility is dependent on fund availability and the prospective franchisee's credit rating. A promissory note must be executed, and the note may be prepaid without penalty. Default can lead to immediate payment of the full outstanding balance and termination of the franchise agreement. |
DivaDance Illinois Franchise Earnings — Item 19
DivaDance Illinois does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
DivaDance Illinois does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
DivaDance Illinois Litigation & Risk Flags
Clean Litigation RecordDivaDance Illinois has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
DivaDance Illinois System Growth
Total Units
29
Franchised
25
Company-Owned
4
DivaDance Illinois currently operates 25 franchised locations and 4 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 3 | 0 | 17 |
| 2021 | 4 | 3 | 18 |
| 2022 | 9 | 2 | 25 |
Transfers: 0 | Closures: 2
State Registrations
Registered in 14 states: CA, IL, IN, MD, MI, MN, NY, ND, OR, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$1.2M
Net Income
$-105,890
Total Assets
$381K
Audited by Independent Auditor's Report for year ending December 31.
DivaDance Illinois Franchise — FAQ
The total investment to open a DivaDance Illinois franchise ranges from $32,400 to $69,400, per their Franchise Disclosure Document. This includes the initial franchise fee of $18,000 - $32,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
DivaDance Illinois charges a royalty fee of 10% of net monthly revenue of gross sales, plus a 10% of required paid advertising spend contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the DivaDance Illinois Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from DivaDance Illinois to ensure you have the most up-to-date version.
DivaDance Illinois does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
DivaDance Illinois has been franchising since 2017. The FDD shows an investment range of $32,400-$69,400, a 10% of net monthly revenue royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $18,000 - $32,000 and the total investment ranges from $32,400 to $69,400 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
Similar Health & Fitness Franchises
Interested in DivaDance Illinois?
Get free info on this franchise. We will send you a detailed FDD report by email.
Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from DivaDance Illinois and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with DivaDance Illinois or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com