About DivaDance New York Franchise
DivaDance New York brings the popular DivaDance brand to the New York market, offering choreography based group dance classes for adults of all skill levels.
The brand has been franchising since 2017, creating a space where people can learn real dance routines in a fun, inclusive, no judgment environment set to popular music.
The franchise fee is $28,000.
DivaDance New York Franchise Cost & Fees
Minimum Investment
$42K
Average Investment
$54K
Maximum Investment
$66K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $28,000 | One-time payment upon signing |
| Royalty Fee | 10% of net monthly revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Minimum of $300-$500/month (10% admin fee to franchisor) | National brand fund |
| Total Investment Range | $42,300 – $65,600 | Includes build-out, inventory, working capital |
The investment range of $42K–$66K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (10% of net monthly revenue) and marketing fee (Minimum of $300-$500/month (10% admin fee to franchisor)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $28,000 | $28,000 |
| Training Fees | $0 | $0 |
| Marketing and Business System Manuals, Etc. | $0 | $0 |
| Landing Page on Website | $500 | $500 |
| Launch Advertising & Marketing | $1,500 | $3,000 |
| Launch Virtual Assistant | $300 | $700 |
| Travel Expenses for Initial Training | $800 | $1,200 |
| Travel Reimbursement for Training Field Trip | $500 | $2,000 |
| Insurance | $700 | $1,300 |
| Real Estate and Improvements | $0 | $0 |
| Business Formation Expenses | $300 | $500 |
| Equipment & Systems | $1,500 | $2,000 |
| Signage & Print Collateral | $200 | $400 |
| Rent | $2,000 | $8,000 |
| Additional Funds (to cover working capital needs for a start-up period of 3-6 months) | $6,000 | $18,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 |
| Renewal Fee | $10,000 |
| Technology Fee | Approximately $225-275 monthly |
| Instructor Certification | $300 per Instructor ($100 deposit, $200 balance) |
| Training Fees for Additional Face to Face Training (Optional) | Approximately $100 to $1,000 |
| Client Database & Scheduling Platform | $179-$350 per month |
| Music License/Subscription Fees | Approximately $397 Annually |
| Graphic Design Templates & Support | Approximately $199 Annually |
| SEO blog articles (optional) | $100 per article |
| City and State Licenses | Approximately $300 Annually |
| Rebranding (optional) | $1,500 |
| Conference & Retreat Registration/Travel | $1500-$2500 |
| Miscellaneous Fees | $25-$100 (Late fees, returned check/EFT, late royalty report, late cancel/no show) |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Initial training during the first 30-60 days, consisting of virtual training through online modules and in-person training. |
| Classroom Training | 35 |
| On-the-Job Training | 50 |
| Training Location | Austin, TX or a mutually agreed upon location |
| Additional Training | Semi-monthly video conferences, Slack and Asana support, instructor certification, optional face-to-face training (online or in-person for a fee), and ongoing access to the SlayGround online learning portal. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive |
| Exclusive Territory | Yes |
| Territory Size | Determined by a population factor of between 100,000 to 150,000 people, using Wikipedia demographics. |
| Description | Franchisor will not operate or grant franchises for a similar or competitive business within the franchisee's exclusive territory. The continuation of territorial rights is not dependent on sales volume or other criteria and continues as long as the Franchise Agreement is in effect. Franchisees cannot solicit business or use other distribution channels outside their territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | $10,000 |
| Renewal Conditions | Franchisee must satisfy all monetary obligations, comply with current qualification and training requirements, and pay the renewal fee. May be asked to sign a new contract with materially different terms. |
| Transfer Fee | $10,000 |
| Transfer Conditions | Requires prior written approval from Company (not unreasonably withheld). Transferee must be of good moral character, satisfactory credit, competent business qualifications, and sign the then-current standard Franchise Agreement. Franchisee must have fully paid all financial obligations to Company. No fee if transferring to a family member or controlled corporation. |
| Termination for Cause | Franchisor can terminate if franchisee defaults or for good cause. Curable defaults (e.g., contract violations, nonpayment) have 30-60 days to cure. Non-curable defaults include bankruptcy (though enforceability may be limited by federal law) or conviction for laws materially affecting business ability. Repeated violations can lead to immediate termination. |
| Non-Compete Period | During term: No involvement in a competing business anywhere in the United States. After termination/expiration: 2 years. |
| Non-Compete Details | During the term, no involvement in a competing business anywhere in the United States. After termination or expiration, for a period of two years, franchisee cannot directly or indirectly sell or offer similar services, aid others in doing so, or induce Company's franchisees/employees to terminate their association within 50 miles of any area where franchisee or their sales representatives made sales. This also applies to any business of a character and concept similar to DivaDance within the Assigned Area or a one-mile radius of any DivaDance Franchise. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The franchisee is required to designate and retain an 'Operating Principal' who must devote substantial full-time and best efforts to the supervision and performance of the franchise. The franchisee may serve in this position. The Operating Principal (or designee) must meet franchisor standards and training requirements. Personal hiring and supervision of employees and all training are required to be performed by the franchisee. |
| Required Suppliers | Franchisor (for apparel and certain music CDs) |
| Supply Restrictions | Franchisee must purchase DivaDance products/services (dance costumes & apparel, music CDs, books) exclusively from DivaDance or approved suppliers, unless written consent is obtained. Must comply with all Franchisor’s standards and specifications. |
| Franchisor Revenue from Suppliers | Approximately 5% of total revenue ($37,052 in 2021) from required purchases. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | DivaDance offers direct financing for up to $12,000 of the initial franchise fee, with a 7% APR over 36 months. Monthly payments are approximately $371, with total interest costs of about $1,339. No prepayment penalty. Default can lead to immediate payment of outstanding balance and termination of the Franchise Agreement. No personal guarantee is required for this direct financing. The franchisor also mentions Lendio for SBA 7(a) loans, requiring a 10% down payment, 680+ credit score, and personal guarantee. |
DivaDance New York Franchise Earnings — Item 19
DivaDance New York does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
DivaDance New York does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
DivaDance New York Litigation & Risk Flags
Clean Litigation RecordDivaDance New York has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
DivaDance New York System Growth
Total Units
21
Franchised
18
Company-Owned
3
DivaDance New York currently operates 18 franchised locations and 3 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 10 | 0 | 16 |
| 2020 | 3 | 0 | 19 |
| 2021 | 4 | 3 | 21 |
Transfers: 1 | Closures: 3
State Registrations
Registered in 15 states: CA, FL, IL, IN, MD, MI, MN, NY, ND, OR, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$745K
Net Income
$-115,627
Total Assets
$366K
Audited by Reese CPA LLC for year ending December 31.
DivaDance New York Franchise — FAQ
The total investment to open a DivaDance New York franchise ranges from $42,300 to $65,600, per their Franchise Disclosure Document. This includes the initial franchise fee of $28,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
DivaDance New York charges a royalty fee of 10% of net monthly revenue of gross sales, plus a Minimum of $300-$500/month (10% admin fee to franchisor) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the DivaDance New York Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from DivaDance New York to ensure you have the most up-to-date version.
DivaDance New York does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
DivaDance New York has been franchising since 2017. The FDD shows an investment range of $42,300-$65,600, a 10% of net monthly revenue royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $28,000 and the total investment ranges from $42,300 to $65,600 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from DivaDance New York and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with DivaDance New York or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com