About Dog Krazy Franchise
Dog Krazy is a pet retail franchise that specializes in premium, all natural pet food, treats, toys, and accessories.
The brand has been franchising since 2023, offering pet parents a neighborhood shop where they can find high quality, curated products for their dogs and cats along with knowledgeable staff who can provide personalized nutrition guidance.
The franchise fee is $40,000.
Dog Krazy Franchise Cost & Fees
Minimum Investment
$257K
Average Investment
$323K
Maximum Investment
$388K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $40,000 | One-time payment upon signing |
| Royalty Fee | 5% of your gross sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of your gross sales | National brand fund |
| Total Investment Range | $256,675 – $388,333 | Includes build-out, inventory, working capital |
The investment range of $257K–$388K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of your gross sales) and marketing fee (1% of your gross sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $40,000 | $40,000 |
| Real Estate/Rent | $3,125 | $13,333 |
| Utilities | $500 | $1,000 |
| Leasehold Improvements | $30,000 | $60,000 |
| Market Introduction Program | $10,000 | $15,000 |
| Furniture, Fixtures, and Equipment | $50,000 | $80,000 |
| Computer Systems/hardware and software and Point-of-Sale | $4,600 | $7,200 |
| Insurance | $500 | $2,500 |
| Signage | $3,000 | $8,000 |
| Office Expense | $500 | $1,000 |
| Inventory | $60,000 | $75,000 |
| Licenses and Permits | $50 | $500 |
| Professional Fees (lawyer, accountant, etc.) | $1,000 | $3,000 |
| Training | $4,000 | $8,000 |
| Additional funds (for first 3 months) | $50,000 | $75,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 plus any broker fees and other out-of-pocket costs we incur |
| Technology Fee | Approximately $2,400 to $3,000 annually for software subscription, maintenance, upgrades, and updates |
| Audit Fee | Our actual cost |
| Market Cooperative Contribution | As determined by co-op. Currently, we do not have any cooperatives |
| Local Marketing/Required Spending | 2% of your gross sales |
| Replacement / Additional Training fee | Currently, $250 per day plus expenses for travel, food, lodging |
| Non-compliance fee/ Reimbursement for curing non-compliance | $1,500 or amount that we spend on your behalf, plus 10% |
| Customer complaint or governmental report | Our expenses |
| Late fee | $100 plus interest on the unpaid amount at a rate equal to 18% per year (or, if such payment exceeds the maximum allowed by law, then interest at the highest rate allowed by law) |
| Insufficient funds fee | $30 (or, if such amount exceeds the maximum allowed by law, then the maximum allowed by law) |
| Costs of collection | Our actual costs |
| Liquidated damages | An amount equal to royalty fees and marketing fund contributions for the lesser of (i) 2 years or (ii) the remaining weeks of the franchise term. |
| Indemnity | Our costs and losses from any legal action related to the operation of your franchise |
| Prevailing party’s legal costs | Our attorney fees, court costs, and other expenses of a legal proceeding, if we are the prevailing party |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately one to two weeks |
| Classroom Training | 55 |
| On-the-Job Training | 25 |
| Training Location | 10007 Patriot Hwy, Fredericksburg, VA 22407 |
| Additional Training | Franchisor may at any time require that the Principal Executive and/or any other employees complete training programs, in any format and in any location determined by Franchisor. Franchisor may charge a reasonable fee for any training programs. If we provide additional training in response to your request, we may charge a fee of $250 per diem plus any out-of-pocket expenses. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive |
| Exclusive Territory | Yes |
| Territory Size | Approximately 200,000 people |
| Description | Delineated by geographical boundaries, zip codes, political boundaries, streets, geographical features or trade area, depending on the density and demographics of the population in your area. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | Two successor franchise agreement renewals for 5-year terms each |
| Renewal Conditions | Give advance notice; be in compliance with all contractual obligations; renovate to then-current standards; sign then-current form of franchise agreement and related documents (including personal guaranty); sign general release (unless prohibited by applicable law). |
| Transfer Fee | $10,000 plus any broker fees and other out-of-pocket costs we incur |
| Transfer Conditions | Pay transfer fee; buyer meets franchisor's standards; buyer is not a competitor; buyer and owners sign then-current franchise agreement and related documents (including personal guaranty); franchisee has made all payments and is in compliance; buyer completes training program; franchisee signs a general release; store complies with then-current system specifications (including remodel, if applicable). |
| Termination for Cause | Franchisor may terminate for non-payment (10-day cure), other breaches (30-day cure), or without cure period for reasons like misrepresentation, false reporting, bankruptcy, loss of location, violation of confidentiality/non-compete/transfer restrictions, slander, refusal to cooperate with inspection, abandonment, three defaults in 12 months, cross-termination, felony conviction, or acts materially affecting the brand. |
| Non-Compete Period | During the term of the agreement, and for two years after termination or expiration. |
| Non-Compete Details | During the term, neither franchisee, any owner, nor spouse of an owner may have ownership interest in, lend money or provide financial assistance to, provide services to, or be employed by, any competitor. Post-term, for two years, the same restrictions apply within twenty-five miles of the former territory or any other Dog Krazy store operating on the date of termination. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | You must designate one person as your 'Principal Executive' who owns at least 10% of the business and completes initial and post-opening training. This executive is primarily responsible for the business and has decision-making authority, but is not required for day-to-day on-site supervision. |
| Required Suppliers | Franchisor or its affiliate for bakery cookies and certain merchandise and supplies. Approved Vendors for other equipment, inventory, and supplies. Specific point-of-sale software and hardware. |
| Supply Restrictions | You must purchase bakery cookies from us or our affiliates. You must purchase equipment, inventory and supplies from our affiliate or our Approved Vendors. You must purchase or lease the point-of-sale software and hardware, and related software and hardware, that we specify. All items purchased from approved suppliers must meet our specifications. You must purchase signs from an approved vendor utilizing approved designs. |
| Franchisor Revenue from Suppliers | We and our affiliates reserve the right to receive fees, payments, rebates, commissions or other consideration from third party manufacturers, suppliers, and/or distributors on their sales of products, services, equipment, goods and supplies to our affiliate and our franchisees. We did not receive any revenue from franchisee purchases of goods, products and services from us or our affiliates in 2022. |
Dog Krazy Franchise Earnings — Item 19
Dog Krazy does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Dog Krazy does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Dog Krazy Litigation & Risk Flags
Clean Litigation RecordDog Krazy has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Dog Krazy System Growth
Total Units
8
Franchised
0
Company-Owned
8
Dog Krazy currently operates 0 franchised locations and 8 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 1 | 0 | 6 |
| 2022 | 0 | 0 | 6 |
| 2023 | 2 | 0 | 8 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 15 states: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin
Dog Krazy Franchise — FAQ
The total investment to open a Dog Krazy franchise ranges from $256,675 to $388,333, per their Franchise Disclosure Document. This includes the initial franchise fee of $40,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Dog Krazy charges a royalty fee of 5% of your gross sales of gross sales, plus a 1% of your gross sales contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Dog Krazy Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Dog Krazy to ensure you have the most up-to-date version.
Dog Krazy does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Dog Krazy has been franchising since 2023. The FDD shows an investment range of $256,675-$388,333, a 5% of your gross sales royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $40,000 and the total investment ranges from $256,675 to $388,333 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Dog Krazy and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Dog Krazy or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com