About Drybar Franchise
Drybar is an upscale hairstyling franchise focused exclusively on blow dry styling services in a luxurious, spa like environment.
The brand does not offer haircuts or coloring, instead specializing in delivering a polished blow dry style in approximately 45 minutes.
The franchise fee is $50,000, and the company has been franchising since 2021.
Drybar Franchise Cost & Fees
Minimum Investment
$596K
Average Investment
$813K
Maximum Investment
$1.0M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $50,000 | One-time payment upon signing |
| Royalty Fee | 7% of Gross Receipts of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Brand Marketing Fund: 2% of Gross Receipts (can increase to 4%); Local Advertising Fee: $1,500 per month (can increase); Local Spend Amount: 2% of Gross Receipts (can increase) | National brand fund |
| Total Investment Range | $596,335 – $1,030,034 | Includes build-out, inventory, working capital |
The investment range of $596K–$1.0M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (7% of Gross Receipts) and marketing fee (Brand Marketing Fund: 2% of Gross Receipts (can increase to 4%); Local Advertising Fee: $1,500 per month (can increase); Local Spend Amount: 2% of Gross Receipts (can increase)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $50,000 | $50,000 |
| Real Property and Utility Security Deposits | $9,750 | $60,000 |
| Leasehold Improvements (net of landlord tenant allowances) | $313,544 | $568,802 |
| Site Survey Fee | $2,500 | $2,500 |
| Site Development Fee | $7,500 | $7,500 |
| Initial Inventory | $38,700 | $44,700 |
| Other Service & Marketing Items | $3,000 | $7,200 |
| Furniture and Fixtures | $22,000 | $22,000 |
| Initial Software License and Set Up | $2,500 | $2,500 |
| Computer System | $34,975 | $56,785 |
| Training Program & Shop Educator Program | $9,000 | $15,750 |
| Pre-Opening Stylist Training | $5,000 | $10,000 |
| Architectural Design & MEP Fees | $13,750 | $20,750 |
| Marketing and Promotional Inventory | $5,500 | $6,800 |
| Grand Opening Spend Requirement | $15,000 | $15,000 |
| Signage | $9,416 | $24,734 |
| Business Supplies | $3,000 | $7,927 |
| Business Licenses and Permits | $500 | $15,000 |
| Insurance Deposits and Premiums (first year) | $3,900 | $9,786 |
| Professional Fees | $1,800 | $12,300 |
| Additional Funds (three months) | $45,000 | $70,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of the then-current Initial Franchise Fee (for Franchise Agreement); $10,000 (for Area Development Agreement) |
| Renewal Fee | 25% of the then-current Initial Franchise Fee |
| Technology Fee | $700 per month |
| Audit Fee | Difference between amount reported and correct amount, plus applicable interest (and if understated amount is more than 2%, plus our costs (including attorneys’ and accountants’ fees)) |
| Default Fee | $250 - $2,500 |
| Dishonored Check or Insufficient Funds Fee | $150 |
| Interest on Late Payments | 1.5% per month or highest commercial rate |
| Monthly Management Fee (in event of your abandonment, default, or termination) | Up to $7,500 per month, plus direct out-of-pocket expenses |
| Replacement or Remedial Training Program Fee | $500 per attendee, plus costs and expenses |
| Additional or Special Training | $500 per day per trainer or attendee (as applicable to the training program), plus costs and expenses |
| Annual Meeting Registration Fees | $500 per person, plus costs and expenses |
| Advanced Manager Training Program | $500 per day per attendee, plus costs and expenses |
| Marketing Cooperatives | As established (none currently in existence) |
| Transfer Fee Deposit | $5,000 |
| Inventory | Varies according to products purchased |
| Royalty Underpayments (audit) | Varies. Difference between amount reported and correct amount, plus applicable interest (and if understated amount is more than 2%, plus our costs (including attorneys’ and accountants’ fees)) |
| Defense or Enforcement Costs | All costs including attorneys’ fees (variable) |
| Indemnification | All costs including attorneys’ fees (variable) |
| Collection Costs | Actual costs and expenses to collect past due or other amounts |
| Arbitration and Proceeding Costs | Our arbitration or other court costs plus attorneys’ fees and costs if we prevail in the arbitration or proceeding |
| Liquidated Damages | An amount equal to the combined monthly average of Royalties, Brand Marketing Fund contributions, and any other fees under this Agreement (without regard to any fee waivers, or other reductions) payable during the 36 months preceding the date of early termination, multiplied by the lesser of (i) 36 or (ii) the number of full months remaining in the term. The present value of the total calculated at a discount rate of 8%, assuming payment at the end of each month, will be our Liquidated Damages. |
| Alternative Supplier Evaluation | Not currently charged, but if implemented, our then-current fee which we estimate to be costs for time and resources we spend in evaluating the proposed supplier |
| Relocation Fee | $10,000 |
| Shop Educator Program Fee | $500 per day per attendee, plus costs and expenses (no training fee for initial Shop Educator) |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | The initial Training Program is 40.5-41 hours of classroom training. The Shop Educator Program typically takes 40-80 hours. Pre-opening stylist training is 15-25 hours per stylist. Bartender training is 4 days, 6-8 hours each day. |
| Classroom Training | 40.5 - 41 |
| On-the-Job Training | 0 |
| Training Location | Franchisee Training Shop, Colorado Support Center, or another designated location (can also be virtual) |
| Additional Training | Annual & Regional Meetings, Advanced Manager Training Program, additional or special guidance/assistance/training upon request, on-site opening assistance for new shops (5-10 days for training team, 3-6 days for operations team), virtual advice/guidance for existing shops following transfer. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected (for Shop), Non-exclusive (for Search Territory) |
| Exclusive Territory | No |
| Territory Size | Typically a 1.5-mile radius around the Shop. In densely populated urban areas, it may be the lesser of a 1.5-mile radius or a circle reflecting a 50,000 person population density. |
| Description | You are granted a non-exclusive 'Search Territory' to find a suitable site. Once an acceptable site is located and approved, a 'Protected Area' is assigned around that specific Shop location. Within this Protected Area, the franchisor will not establish or authorize other Drybar Shops. However, the franchisor retains rights to operate other concepts, distribution channels (including online), or businesses using different marks, even within the Protected Area, and to establish Drybar Shops in 'Captive Market Locations' within the Protected Area. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | One additional term of 10 years |
| Renewal Fee | 25% of the then-current Initial Franchise Fee |
| Renewal Conditions | Franchisee must: 1) provide written notice of election to acquire successor franchise; 2) not be in default; 3) sign the then-current franchise agreement; 4) sign a general release; 5) pay the successor franchise fee; and 6) update/remodel the Shop to current standards. |
| Transfer Fee | 50% of the then-current Initial Franchise Fee (for franchise agreement transfer); $10,000 (for Area Development Agreement transfer) |
| Transfer Conditions | Shop must be open; application and information about transferee provided; transferee not involved in Competitive Business; all required documents signed (including general release, non-compete covenant); all fees paid; no defaults within 60 days prior to request and until transfer; transferee completes Training Program; landlord consent obtained; transferee signs current franchise agreement; purchase price and financing terms approved; transferee agrees to upgrade/remodel; business licenses and insurance transferred/obtained. |
| Termination for Cause | Franchisor can terminate for various defaults including material misrepresentation, failure to open on time, abandonment, unauthorized transfer, felony conviction, dishonest conduct, loss of premises, unauthorized use of confidential information, health/safety violations, failure to pay fees, underreporting gross receipts, repeated breaches, insolvency, terrorist activity violations, failure to perform background checks, failure to license stylists, failure to report incidents, or unapproved relocation. |
| Non-Compete Period | 2 years |
| Non-Compete Details | During the term, franchisee and owners (and immediate family) cannot have direct/indirect interest in or work for a Competitive Business. After termination/expiration/transfer, for two years, no involvement (direct or indirect) in a Competitive Business within a three-mile radius of the former Shop or any other Drybar Shop then in existence or under construction. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | If the franchisee is a legal entity, an approved 'Operating Partner' with at least a 25% ownership and voting interest must supervise the Shop full-time, unless a 'Designated Manager' (who has completed the Training Program) is appointed to work full-time. If no Designated Manager is appointed or their employment terminates, the Operating Partner must assume full-time responsibilities. |
| Required Suppliers | Our affiliate, WAVE, is the designated distributor for certain products (shampoos, conditioners, styling products, brushes, blow dryers, etc.), merchandise, furniture, fixtures, and equipment (wash stations, stylist chairs, guest furniture, design elements), including all Private Label Products and Back Bar Products supplied by Helen of Troy Limited. You must use our designated vendor for music systems and libraries, and a designated clearinghouse for media. Approved or designated architects are required for space planning and design services. POS computer hardware and a software booking system must be purchased from approved suppliers. |
| Supply Restrictions | You must purchase designated products and services only from prescribed suppliers on approved terms. We may designate a single supplier for any item or approve suppliers only for certain products, and we or our affiliates may be the sole designated suppliers. We do not evaluate alternative suppliers for Private Label Products or Back Bar Products. |
| Franchisor Revenue from Suppliers | Our affiliate, WAVE, received $200,248 from franchisee purchases of equipment and products. We received $3,153,552 from franchisees’ purchase of Private Label Products and Back Bar Products, which was 46% of our total revenues of $6,851,119. Helen of Troy Limited also receives proceeds from these proprietary items. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligation. |
Drybar Franchise Earnings — Item 19
Average Revenue
$647K
Median Revenue
$600K
Revenue Range
$136K – $1.4M
Sample Size
79 units
Past financial performance does not guarantee future results. Individual results will vary.
Drybar Litigation & Risk Flags
Clean Litigation RecordDrybar has no pending litigation actions listed in their FDD.
Bankruptcy History DisclosedA bankruptcy disclosure is present in this FDD.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Drybar System Growth
Total Units
149
Franchised
149
Company-Owned
0
Drybar currently operates 149 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 24 | 0 | 140 |
| 2020 | 5 | 2 | 143 |
| 2021 | 9 | 3 | 149 |
Transfers: 21 | Closures: 5
State Registrations
Registered in 10 states: CA, IL, MD, MI, MN, NY, ND, RI, VA, WA
Franchisor Financials (Item 21)
Revenue
$6.9M
Drybar Franchise — FAQ
The total investment to open a Drybar franchise ranges from $596,335 to $1,030,034, per their Franchise Disclosure Document. This includes the initial franchise fee of $50,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Drybar charges a royalty fee of 7% of Gross Receipts of gross sales, plus a Brand Marketing Fund: 2% of Gross Receipts (can increase to 4%); Local Advertising Fee: $1,500 per month (can increase); Local Spend Amount: 2% of Gross Receipts (can increase) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Drybar Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Drybar to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Drybar franchise owners report average revenue of $647K and median revenue of $600K. This is based on a sample of 79 units. Past performance does not guarantee future results.
Drybar has been franchising since 2021. The FDD shows an investment range of $596,335-$1,030,034, a 7% of Gross Receipts royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $50,000 and the total investment ranges from $596,335 to $1,030,034 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Drybar and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Drybar or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com