About Floral Image Franchise
Floral Image is a unique floral services franchise that specializes in renting high quality, lifelike floral arrangements to businesses and private homes.
The company has offered franchise opportunities since 2014 through its North American arm, Floral Image North America, LLC.
Clients include hotels, offices, salons, and other commercial spaces seeking premium floral displays without the upkeep of fresh flowers.
Floral Image Franchise Cost & Fees
Minimum Investment
$129K
Average Investment
$194K
Maximum Investment
$259K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $60,000 | One-time payment upon signing |
| Royalty Fee | 8% of Gross Revenue or the applicable Minimum Royalty, whichever is greater of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Gross Revenue (Brand Fund Contribution) | National brand fund |
| Total Investment Range | $128,600 – $258,850 | Includes build-out, inventory, working capital |
The investment range of $129K–$259K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (8% of Gross Revenue or the applicable Minimum Royalty, whichever is greater) and marketing fee (2% of Gross Revenue (Brand Fund Contribution)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Territory Fee (Note 1) | $60,000 | $135,000 |
| Opening Stock (Note 2) | $2,450 | $2,450 |
| Shipping Cost for Opening Stock | $500 | $3,000 |
| Delivery Vehicle (Note 3) | $5,000 | $9,000 |
| Vehicle Wrap (Note 4) | $3,500 | $4,500 |
| Vehicle GPS and Camera (Note 5) | $0 | $500 |
| Computer/Technology (Note 6) | $1,000 | $5,000 |
| Storage Facility (Note 7) | $200 | $1,000 |
| Printing, Stationery and Signage (Note 8) | $500 | $3,000 |
| Apparel (Note 9) | $300 | $900 |
| Insurance (Note 10) | $5,000 | $15,000 |
| Initial Training Expenses (Note 11) | $5,000 | $15,000 |
| Business Licenses and Permits (Note 12) | $150 | $4,000 |
| Professional Fees (Note 13) | $3,500 | $8,000 |
| Air Compressor & Cargo Barrier (Note 14) | $1,500 | $2,500 |
| Grand Opening Marketing | $15,000 | $15,000 |
| Additional Funds (3 months) (Note 15) | $25,000 | $35,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 10% of the purchase price of the Franchised Business, plus our actual costs for legal fees |
| Renewal Fee | $5,000 |
| Technology Fee | $795 per month |
| Audit Fee | Our actual costs and expenses associated with the audit, including reasonable accounting and legal fees (if conditions met, e.g., not submitting statements, not keeping records, or reported revenue >2% below audited Gross Revenue for three consecutive months). |
| Lease of Stock | Tiered: $8/$10/$11 per unit (up to 400 units); $7/$9/$10 per unit (401-500 units); $6/$8/$9 per unit (over 500 units) |
| On-Going Training | $1,500 per week or $300 per day |
| Convention Fee | Not to exceed $1,000 per attendee |
| Customer Complaints | Our actual cost of investigation and any compensation, refund, or goodwill payment to customer |
| Interest on Overdue Amounts | 12% per annum or the maximum rate permitted by applicable law, whichever is less |
| Late Fee | $100 for second occurrence, $200 for third occurrence, $300 for each subsequent occurrence |
| Insufficient Funds Fee | The amount the bank charges us due to insufficient funds |
| Management Fee | Up to $500 per day, plus reimbursement of our actual expenses |
| Liquidated Damages | Average monthly Royalty Fees and Brand Fund contributions for the 12 months before default notice, multiplied by 24 or remaining months in Agreement term, whichever is less. |
| Indemnity | Our actual costs sustained from any claims arising directly or indirectly from your activities under the Franchise Agreement |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 2 week period |
| Classroom Training | 14 hours |
| On-the-Job Training | 37 hours |
| Training Location | Online, in a territory within the FINA organization, and In Person. |
| Additional Training | Franchisor may require refresher training and other training programs for personnel, with charges for additional trainees, remedial training, and optional training. Franchisees are responsible for all travel, living, wages, and worker's compensation expenses for trainees. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive |
| Exclusive Territory | Yes |
| Territory Size | 10,000 business listings or a population of 350,000 persons |
| Description | Defined geographic area using Zip Code areas, as defined by the U.S. Postal Service. Subject to reduction or termination if Key Performance Indicators (KPIs) are not met after implementing a performance improvement program. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | One additional 10-year term |
| Renewal Fee | $5,000 |
| Renewal Conditions | Timely written notice (6-12 months before term end); no default; good record of customer service and compliance; good terms with franchisor (no litigation); sign then-current Franchise Agreement (may have different terms, fees, territory, KPIs); pay renewal fee; sign general release; Key Person and designated employees complete additional/refresher training; demonstrate right to possession of Approved Location for full renewal term; remodel/refurbish premises, replace/refresh Stock and service vehicles, and conform equipment/technology to current System Standards. |
| Transfer Fee | 10% of the purchase price of the Franchised Business, plus actual costs for legal fees |
| Transfer Conditions | Transferee and owners meet qualifications; transferee signs then-current Franchise Agreement and Personal Guarantee; transferee completes training; business modernized/upgraded; no outstanding default notice; pay transfer fee; transferor signs general release; price and terms do not negatively impact future viability; financing subordinated to franchisor obligations. |
| Termination for Cause | Immediate termination without cure period for: Key Person not meeting standards during training; failure to open by Opening Deadline; closing business for 3+ days without approval or intent to abandon; failure to pay monies owed within 7 days of notice; refusal of inspection; non-compliance with competition restrictions; unauthorized transfer; misuse/disclosure of confidential information; false/misleading books/records; common law fraud; conviction of felony/moral turpitude offense; insolvency/bankruptcy; loss of Approved Location rights; appearance on 'blocked' persons list; failure to maintain insurance; suspended/revoked business license; misuse of Licensed Marks; health/safety violation; three or more default notices in 18 months. Other defaults have a 30-day cure period. |
| Non-Compete Period | 2 years |
| Non-Compete Details | During the term, no involvement with any 'Competing Business' (providing fresh or artificial floral arrangements by sale or rental to commercial, nonprofit, and residential customers). After termination/expiration/transfer, for 2 years, no involvement with Competing Business within the Territory, within ten miles of the perimeter of the Territory, or within the territory assigned to any other Company-Owned or Franchised Location then in operation. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The principal owner must serve as the Key Person for at least one year after opening, unless prior written approval for a non-owner is obtained. After 3 years, a different individual can be appointed as Key Person, who need not be an equity owner. Key Person must complete Induction Training and any other required training, be fluent in English, and have authority to bind the franchisee in operational decisions. |
| Required Suppliers | Floral arrangements (from franchisor/affiliate); Technology systems (Salesforce CRM, Leadbeam, Xero Accounting Software, Chaser AI Collections platform); Printing, stationery and signage (from Kocreators); Payment processing (Stripe). |
| Supply Restrictions | Franchisor has the right to require all floral arrangements, inventory, equipment, technology, payment systems, vehicles, vehicle graphics, signs, uniforms, stationery, supplies, and other products and services to meet specifications, be purchased from approved vendors, or be purchased from a single source (including franchisor/affiliates). |
| Franchisor Revenue from Suppliers | $58,231 in revenue from sales to Floral Image businesses in the USA in fiscal year ending December 31, 2024, representing 11.6% of total revenue of $501,556. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | Franchisor offers direct financing for the lease of Stock (floral arrangements) over a 5-year term. Monthly lease rates are tiered based on the number of units: Tier 1 (up to 400 units) at $8/$10/$11 per unit (small/medium/large display); Tier 2 (401-500 units) at $7/$9/$10 per unit; Tier 3 (over 500 units) at $6/$8/$9 per unit. Franchisor retains a lien on the inventory of Stock. Default may lead to acceleration of entire amount due, court costs, and attorney's fees. |
Floral Image Franchise Earnings — Item 19
Floral Image does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Floral Image does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Floral Image Litigation & Risk Flags
Clean Litigation RecordFloral Image has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Floral Image System Growth
Total Units
21
Franchised
9
Company-Owned
12
Floral Image currently operates 9 franchised locations and 12 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 0 | 0 | 19 |
| 2023 | 1 | 0 | 20 |
| 2024 | 1 | 0 | 21 |
Transfers: 10 | Closures: 0
State Registrations
Registered in 14 states: California, New York, Hawaii, North Dakota, Illinois, Rhode Island, Indiana, South Dakota, Maryland, Virginia, Michigan, Washington, Minnesota, Wisconsin
Franchisor Financials (Item 21)
Revenue
$502K
Net Income
$309K
Total Assets
$1.0M
Audited by Muhammad Zubairy, CPA PC for year ending December 31.
Floral Image Franchise — FAQ
The total investment to open a Floral Image franchise ranges from $128,600 to $258,850, per their Franchise Disclosure Document. This includes the initial franchise fee of $60,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Floral Image charges a royalty fee of 8% of Gross Revenue or the applicable Minimum Royalty, whichever is greater of gross sales, plus a 2% of Gross Revenue (Brand Fund Contribution) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Floral Image Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Floral Image to ensure you have the most up-to-date version.
Floral Image does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Floral Image has been franchising since 2014. The FDD shows an investment range of $128,600-$258,850, a 8% of Gross Revenue or the applicable Minimum Royalty, whichever is greater royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $60,000 and the total investment ranges from $128,600 to $258,850 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Floral Image and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Floral Image or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com