About Flowers Bakingof Norfolk Franchise
Flowers Baking Co.
of Norfolk is a bakery product distribution franchise operating under Flowers Foods, Inc., one of the largest producers of packaged bakery goods in the United States.
The company has offered franchise distribution opportunities since 2006, with independent distributors selling and delivering well known bakery brands to retail stores and other accounts.
Flowers Bakingof Norfolk Franchise Cost & Fees
Minimum Investment
$58K
Average Investment
$172K
Maximum Investment
$286K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $50,000 to $150,000 | One-time payment upon signing |
| Royalty Fee | N/A, other fees apply of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | N/A | National brand fund |
| Total Investment Range | $58,440 – $285,600 | Includes build-out, inventory, working capital |
The investment range of $58K–$286K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (N/A, other fees apply) and marketing fee (N/A) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $50,000 | $150,000 |
| Business Licenses, Incorporation Fees, Other Prepaid Expenses | $0 | $1,500 |
| Additional Funds/ Three Months | $2,900 | $3,500 |
| Opening Inventory | $5,000 | $30,000 |
| Vehicle(s) | $0 | $100,000 |
| Initial Insurance Coverage | $40 | $100 |
| Processing Fee | $500 | $500 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 2% of gross sales price if sold to third party. 5% of gross sales price if resold to us or by us |
| Renewal Fee | NOT APPLICABLE |
| Technology Fee | Currently $30-$50 per week (Administrative Fee) |
| Temporary Service Fee | Cost charged by us for performing your obligations under the Distributor Agreement on a temporary basis |
| Warehouse Fee | Currently $40-$60 per week |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | No formal training program |
| Additional Training | Guidance and consultation on best practices for operating a distribution territory, including offering access to advertising and promotional materials and making available documents and on-line courses covering operating and marketing techniques. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Territory Size | Not specified in this document |
| Description | Franchisees are granted the right to distribute branded products ('Products') and authorized to sell other products ('Authorized Products') within a defined Territory. The Distributor owns Distribution Rights to sell and distribute Products to Customer Locations within the Territory, but not outside it. The Territory specifically excludes warehouse programs, micro-fulfillment centers, and e-commerce customers. The franchisor reserves the right to solicit and service drop delivery accounts, sell products through retail thrift operations, discontinue selling products, add/delete Authorized Products, repurchase Distribution Rights if independent distributors cease to be used in the market area, and distribute trademarks not listed on Exhibit B. The distributor will not receive compensation if these rights are exercised, except for repurchase of Distribution Rights. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | Until sold by you, terminated by us for cause as defined in the Distributor Agreement, or either party cancels the Agreement upon final judicial determination that you are not an independent contractor, either party cancels the Agreement without cause upon providing ninety (90) days written notice or upon the death of the majority owner of distributor |
| Renewal Term | NOT APPLICABLE |
| Renewal Conditions | NOT APPLICABLE |
| Transfer Fee | 2% of gross sales price if sold to third party. 5% of gross sales price if resold to us or by us |
| Transfer Conditions | Subject to prior written approval of COMPANY, which shall not be unreasonably withheld. Approval is conditioned on the sale being bona fide, for legitimate business purposes, compliant with laws, and the prospective purchaser being fully qualified to meet all obligations, including operating as a corporation per Section 2.10. COMPANY's right of approval expires if not exercised within 30 days of notice and evaluation. The distributor must settle all outstanding accounts, liens, and debts with COMPANY prior to transfer, unless waived by COMPANY. A general release of claims is required from both parties upon transfer. |
| Termination for Cause | COMPANY may terminate upon 24 hours' written notice for non-curable breaches (criminal activity, threat to public health/safety, violent activity, violations of law, substantial harm to business/trademarks/reputation, inability to service Chain accounts, failure to maintain insurance, dissolution of corporate status, or Owner failing to maintain majority ownership). For curable breaches, COMPANY must give 10 business days' written notice to cure. Two or more violations within 6 months, or three or more within 12 months, even if cured, constitute chronic failure and grounds for immediate termination. |
| Non-Compete Period | 1 year (post-termination) |
| Non-Compete Details | During the term of the franchise, you may not carry outside merchandise competitive with Products or Authorized Products, or noncompetitive products that interfere with their distribution. After termination, the distributor is obligated not to compete for one (1) year. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | The Owner (majority owner of the distributor) must execute a personal guarantee for performance and compliance with the terms, conditions, and obligations of the Distributor Agreement. The franchisee is responsible for its employees and their compliance with the Distributor Agreement, and for all applicable federal, state, and local laws and regulations concerning workers, including workers’ compensation and unemployment insurance, and payroll taxes. |
| Required Suppliers | Franchisor (Flowers Baking Co. of Norfolk, LLC) is the only approved supplier of Products and Authorized Products, although you may purchase these products from other Company distributors if needed. |
| Supply Restrictions | You must purchase sufficient Products and Authorized Products from us for proper and adequate distribution to Customer Locations in your Territory in accordance with good industry practice. |
| Franchisor Revenue from Suppliers | We will derive income from these sales. Products will be sold to you at prices that do not represent additional franchise fees to us but do provide us with a profit margin. This profit margin will vary over time and depend on the specific products involved and the market area. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | FLOFIN (Flowers Finance, LLC) will finance up to 90% of the initial franchise fee for qualified distributors. A minimum 10% down payment is required. The annual interest rate is currently 12.1677%. Principal is due in equal weekly installments for up to ten (10) years, deducted via weekly settlement. FLOFIN is granted a first priority security interest in the Distribution Rights, all other rights under the Distributor Agreement, all Products and Authorized Products in your possession (existing and future), and all insurance proceeds related to the Collateral. Prepayment is allowed without premium or penalty. Upon default, FLOFIN may declare the Note due and payable, and interest will accrue at 2% per annum in excess of the applicable interest rate. FLOFIN may appoint a receiver and sell the Collateral, with the distributor remaining liable for any remaining debt. |
Flowers Bakingof Norfolk Franchise Earnings — Item 19
Average Revenue
$13K
Median Revenue
$13K
Revenue Range
$1K – $28K
Sample Size
161 units
Past financial performance does not guarantee future results. Individual results will vary.
Flowers Bakingof Norfolk Litigation & Risk Flags
Clean Litigation RecordFlowers Bakingof Norfolk has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Flowers Bakingof Norfolk System Growth
Total Units
162
Franchised
160
Company-Owned
2
Flowers Bakingof Norfolk currently operates 160 franchised locations and 2 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 0 | 3 | 163 |
| 2023 | 1 | 3 | 162 |
| 2024 | 1 | 1 | 162 |
Transfers: 27 | Closures: 4
State Registrations
Registered in 1 states: MD
Franchisor Financials (Item 21)
Revenue
$5103.5M
Net Income
$248.1M
Total Assets
$3490.4M
Audited by PricewaterhouseCoopers LLP for year ending December 28, 2024.
Flowers Bakingof Norfolk Franchise — FAQ
The total investment to open a Flowers Bakingof Norfolk franchise ranges from $58,440 to $285,600, per their Franchise Disclosure Document. This includes the initial franchise fee of $50,000 to $150,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Flowers Bakingof Norfolk charges a royalty fee of N/A, other fees apply of gross sales, plus a N/A contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Flowers Bakingof Norfolk Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Flowers Bakingof Norfolk to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Flowers Bakingof Norfolk franchise owners report average revenue of $13K and median revenue of $13K. This is based on a sample of 161 units. Past performance does not guarantee future results.
Flowers Bakingof Norfolk has been franchising since 2006. The FDD shows an investment range of $58,440-$285,600, a N/A, other fees apply royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $50,000 to $150,000 and the total investment ranges from $58,440 to $285,600 depending on location size and market. A minimum of $5,000 in liquid capital is required. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Flowers Bakingof Norfolk and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Flowers Bakingof Norfolk or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com