About Imo's Pizza Franchise
Imo's Pizza is a beloved St.
Louis institution and the largest pizza chain in the St.
Louis metropolitan area, famous for its signature Provel cheese and ultra thin, cracker crisp St.
Imo's Pizza Franchise Cost & Fees
Minimum Investment
$341K
Average Investment
$829K
Maximum Investment
$1.3M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $20,000 to $25,000 | One-time payment upon signing |
| Royalty Fee | 4.0% of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Up to 2% of Restaurant’s monthly Net Sales, currently capped at $1,500 plus spor | National brand fund |
| Total Investment Range | $340,507 – $1,318,342 | Includes build-out, inventory, working capital |
The investment range of $341K–$1.3M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (4.0%) and marketing fee (Up to 2% of Restaurant’s monthly Net Sales, currently capped at $1,500 plus spor) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Fee(1) | $20,000 | $25,000 |
| Real Property(2) | $4,000 | $8,000 |
| Equipment, Furniture, Fixtures and Décor(3) | $100,000 | $200,000 |
| Construction, Remodeling, and Leasehold Improvements(4) | $100,000 | $800,000 |
| Computer, Point of Sale Equipment and Software, Store Technology Infrastructure(5) | $27,500 | $54,000 |
| Training Expenses (Travel, meals, Lodging and Employee Wages)(6) | $1,000 | $35,000 |
| Architectural and Engineering Expenses(7) | $15,000 | $35,000 |
| Opening Inventory and Supplies(8) | $15,000 | $25,000 |
| Opening Advertising and Promotion(9) | $10,000 | $15,000 |
| Miscellaneous Opening Costs(10) | $20,000 | $40,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 4 % of Restaurant’s monthly Net Sales |
| Renewal Fee | 25% of the then-current Initial Franchise Fee, whichever is greater |
| Technology Fee | $27,500 |
| Audit Fee | Payable if understatement is greater than 2% or audited because you failed to su |
| Brand Development Fund | $1,500 |
| Local Store Marketing | Minimum of 2.0% of Net Sales (Note 4) |
| Insufficient ACH Fee | $35 |
| Training Fees | $1,000 |
| Replacement General Manager Training | $5,000 |
| Interest on Late Payments and Late Fee | $100 |
| Liquidated Damages | Average Royalty Fees, Brand Development Fund contributions, and Regional Coopera |
| Relocation Fee | 50% of the then current Initial Franchise Fee |
| Real Property(2) | $4,000 |
| Equipment, Furniture, Fixtures and Décor(3) | $100,000 |
| Construction, Remodeling, and Leasehold Improvements(4) | $100,000 |
| Training Expenses (Travel, meals, Lodging and Employee Wages)(6) | $1,000 |
| Architectural and Engineering Expenses(7) | $15,000 |
| Opening Inventory and Supplies(8) | $15,000 |
| Miscellaneous Opening Costs(10) | $20,000 |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | exclusive |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Renewal Term | One 5 year renewal period if you meet certain conditions |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Does not offer financing. |
Imo's Pizza Franchise Earnings — Item 19
Average Revenue
$1.9M
Median Revenue
$1.7M
Revenue Range
$1.4M – $1.6M
Sample Size
99 units
Past financial performance does not guarantee future results. Individual results will vary.
Imo's Pizza Litigation & Risk Flags
Clean Litigation RecordImo's Pizza has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Imo's Pizza System Growth
Total Units
99
Franchised
99
Company-Owned
0
Imo's Pizza currently operates 99 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 2 | 82 | |
| 2020 | 0 | 15 | |
| 2020 | 1 | 2 | |
| 2020 | 3 | 99 | |
| 2021 | 3 | 83 | |
| 2021 | 0 | 15 | |
| 2021 | 0 | 2 | |
| 2021 | 3 | 100 | |
| 2022 | 0 | 82 | |
| 2022 | 0 | 15 | |
| 2022 | 0 | 2 | |
| 2022 | 0 | 99 |
Transfers: 16 | Closures: N/A
Imo's Pizza Franchise — FAQ
The total investment to open a Imo's Pizza franchise ranges from $340,507 to $1,318,342, per their Franchise Disclosure Document. This includes the initial franchise fee of $20,000 to $25,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Imo's Pizza charges a royalty fee of 4.0% of gross sales, plus a Up to 2% of Restaurant’s
monthly Net Sales,
currently capped at
$1,500 plus spor contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Imo's Pizza Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Imo's Pizza to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Imo's Pizza franchise owners report average revenue of $1.9M and median revenue of $1.7M. This is based on a sample of 99 units. Past performance does not guarantee future results.
Imo's Pizza has been offering franchise opportunities. The FDD shows an investment range of $340,507-$1,318,342, a 4.0% royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $20,000 to $25,000 and the total investment ranges from $340,507 to $1,318,342 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Imo's Pizza and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Imo's Pizza or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com