About La Rosa Holdings Franchise
La Rosa Holdings is a real estate brokerage franchise that has been offering franchise opportunities since 2010.
The brand provides real estate agents and brokers with a technology forward platform, competitive commission structures, and comprehensive support services designed to help them grow their businesses.
La Rosa locations serve as full service real estate offices where agents can list, market, and close residential and commercial property transactions.
La Rosa Holdings Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $35,000 | One-time payment upon signing |
| Royalty Fee | 5% of weekly Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Up to 2% of Gross Sales | National brand fund |
| Total Investment Range | $637,500 – $780,000 | Includes build-out, inventory, working capital |
The investment range of $638K–$780K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of weekly Gross Sales) and marketing fee (Up to 2% of Gross Sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $35,000 | $35,000 |
| Construction and Leasehold Improvements | $291,700 | $300,000 |
| Lease Deposits – 3 Months | $10,000 | $20,000 |
| Furniture, Fixtures and Equipment | $195,500 | $240,000 |
| Signage | $15,000 | $20,000 |
| Computer, Software and Point of Sales System | $10,000 | $15,000 |
| Grand Opening Marketing | $10,000 | $15,000 |
| Initial General Inventory | $5,000 | $10,000 |
| Initial Product Inventory | $10,000 | $15,000 |
| Utility Deposits | $800 | $1,000 |
| Insurance Deposits – 3 Months | $3,000 | $4,000 |
| Travel for Initial Training | $500 | $8,000 |
| Professional Fees | $10,000 | $20,000 |
| Licenses and Permits | $5,000 | $10,000 |
| Printing, Stationary and Office Supplies | $1,000 | $2,000 |
| Additional Funds – 3 months | $35,000 | $65,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | The greater of either: (i) 50% of our then current initial franchise fee; or (ii) $17,500 |
| Renewal Fee | The greater of either: (i) 25% of our then current initial franchise fee; or (ii) $7,500 |
| Technology Fee | Up to $250 per month |
| Audit Fee | Cost of audit |
| Local Marketing | Minimum of $1,000 per month and, in aggregate, minimum of $22,000 annually |
| Online Ordering, Customer Rewards and Gift Cards | Currently $250 per month |
| Local and Regional Advertising Cooperatives | As established by cooperative members, but not exceeding a minimum of $1,000 per month and, in aggregate, minimum of $22,000 annually |
| Annual Conference Attendance Fee | Varies but not to exceed $750 per person |
| Additional Employee Initial Training | Our then current training fee, currently $300 per person per day |
| Supplemental On-Site Training | Our then current daily rate per trainer, plus expenses we incur. Current rate is $300 per day |
| Interest | 18% per annum from due date |
| Reporting Non-Compliance | $150 per occurrence |
| Payment Non-Compliance | $150 per occurrence |
| Operations Non-Compliance | $450 to $1,000 per occurrence |
| Collections | Actual fees, costs, and expenses |
| NSF Check Fee of Failed Electronic Fund Transfer | 5% of amount or $50, whichever is greater, or maximum fee allowed by law |
| Non-compliance | Actual fees, costs, and expenses |
| Supplier Review | Actual fees, costs, and expenses |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | approximate 6 week period |
| Classroom Training | 17 |
| On-the-Job Training | 248 |
| Training Location | Monmouth County, New Jersey |
| Additional Training | The franchisor may require franchisees and their Operating Managers to participate in supplemental on-site training, which may be provided at the Restaurant Location or remotely. A fee of $300 per trainer per day, plus travel and accommodation expenses, will be charged for supplemental training if requested by the franchisee or required by the franchisor due to unmet operational standards or for replacement Operating Managers. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Territory Size | Generally, a distance of 2 miles from the Restaurant Location in all directions travelable by road, but may be smaller based on population density, demographics, and geographical boundaries. |
| Description | Once an approved Restaurant Location is identified, the franchisor will designate an area around it as the "Designated Territory." This territory has no minimum size and is generally a 2-mile radius, but can be smaller based on population density, demographics, and geographical boundaries. For locations within shopping malls or similar facilities with captive markets, the territory may be limited to the physical boundaries of the facility. The franchisor may identify the Designated Territory by zip code, boundary streets, highways, county lines, designated market area, and/or other recognizable demarcations. Franchisees do not receive an exclusive territory and may face competition from other franchisees, company-owned outlets, or other distribution channels controlled by the franchisor, including those within Closed Markets or adjacent to the Designated Territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 1 additional 10-year term |
| Renewal Fee | The greater of either: (i) 25% of our then current initial franchise fee; or (ii) $7,500 |
| Renewal Conditions | To renew, the franchisee must be in compliance with the Franchise Agreement, provide 180 days' prior written notice of intent to renew, sign the then-current Franchise Agreement and related agreements for the renewal term, execute a general release in favor of the franchisor, pay a renewal fee, remodel and upgrade the Restaurant to meet current standards, secure legal right to occupy the premises, and meet all other renewal requirements. Owners and their spouses must also comply with their agreements and personally guarantee the renewal terms. |
| Transfer Fee | The greater of either: (i) 50% of our then current initial franchise fee; or (ii) $17,500 |
| Transfer Conditions | For approval of a transfer, the franchisee must provide 30 days' prior written notice, satisfy all accrued monetary and outstanding obligations to the franchisor and its affiliates, and not be in default or material breach of the agreements. The proposed transferee must be of good moral character, have sufficient business experience, aptitude, and financial resources, meet current franchisee standards, and not own or operate a competitive business. The transferee and their owners/spouses must agree to be bound by all terms, execute a general release, complete training programs, and the franchisee must pay the transfer fee. The franchisor's approval is discretionary and may be conditioned on the transferee executing the then-current standard Franchise Agreement. |
| Termination for Cause | The franchisor can terminate the agreement for cause, with or without a cure period, depending on the nature of the default. Automatic termination without notice occurs for events like bankruptcy, insolvency, or levy against the business. Termination with 10 days' notice (and opportunity to cure) applies to failure to pay fees or suppliers. Termination with 30 days' notice (and opportunity to cure) applies to breaches of general terms, failure to secure an approved location, failure to open the business on time, non-compliance with operational standards, or failure to maintain required insurance. Non-curable defaults, leading to immediate termination, include repeated curable defaults, intentional breaches causing harm, operating in violation of health/safety laws, abandonment, material misrepresentation, unauthorized transfers, disclosure of confidential information, dishonest/unethical conduct, failure to complete training, misuse of marks, or non-compliance with Anti-Terrorism Laws. |
| Non-Compete Period | 24 months |
| Non-Compete Details | After termination or expiration of the franchise, the franchisee (and its owners and their spouses) are prohibited for 24 months from having any involvement, ownership, or interest in any competitive business within the Designated Territory, a 25-mile radius of the Designated Territory, or a 10-mile radius of any other La Rosa Chicken & Grill Restaurant's Designated Territory. This also includes compliance with confidentiality, non-disclosure, and non-solicitation covenants. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The Franchise Agreement requires the franchisee or, if a Corporate Entity, its designated Managing Owner, to be personally responsible for the management and overall supervision of the Restaurant. The Managing Owner must successfully complete the initial training program and be approved by the franchisor. While personal day-to-day participation is recommended, an operating manager may be hired to supervise on-site operations, provided they meet franchisor standards, complete training, and sign confidentiality agreements. All Restaurants must be managed and supervised on-site by either a Managing Owner or an Operating Manager. |
| Required Suppliers | Franchisees must exclusively use products, supplies, equipment, technology systems, and services authorized and designated in writing by the franchisor, operating in strict conformity with the Franchise Agreement and the methods, standards, specifications, and sources of supply prescribed in the Manuals. The franchisor may designate itself or its affiliates as exclusive suppliers for the system. |
| Supply Restrictions | Franchisees are required to purchase or lease certain source-restricted goods and services that meet franchisor specifications and/or must be purchased from approved or designated suppliers, which may include the franchisor or its affiliates. The franchisor may designate itself or a third party as the sole and exclusive supplier for certain items, irrespective of competing suppliers. |
| Franchisor Revenue from Suppliers | As of December 31, 2021, the franchisor has not received revenue from suppliers from franchisee purchases of source restricted products or services. The franchisor reserves the right to institute and expand rebate programs in the future and may receive rebates, payments, and other material benefits from suppliers based on franchisee purchases. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or other obligation. |
La Rosa Holdings Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
La Rosa Holdings Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
La Rosa Holdings System Growth
La Rosa Holdings currently operates 8 franchised locations and 6 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 2 | 0 | 12 |
| 2020 | 2 | 1 | 13 |
| 2021 | 1 | 0 | 14 |
Transfers: 0 | Closures: 1
State Registrations
Registered in 23 states: California, Connecticut, Florida, Hawaii, Illinois, Indiana, Kentucky, Maine, Maryland, Michigan, Minnesota, Nebraska, New York, North Carolina, North Dakota, Rhode Island, South Carolina, South Dakota, Texas, Utah, Virginia, Washington, Wisconsin
Franchisor Financials (Item 21)
Audited by Martini & Martini, CPA, PA for year ending December 31.
La Rosa Holdings Franchise — FAQ
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