About Magnolia Laine Bridal Boutique Franchise
Magnolia Laine Bridal Boutique is a bridal retail franchise that has been franchising since 2022, backed by Magnolia Bridal Co.
LLC.
The brand offers a curated selection of wedding gowns, bridesmaid dresses, and accessories in a boutique setting designed to create a personalized and memorable shopping experience for brides and their parties.
Magnolia Laine Bridal Boutique Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $35,000 | One-time payment upon signing |
| Royalty Fee | 7% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of Gross Sales (can increase to max 3%) | National brand fund |
| Total Investment Range | $112,350 – $223,200 | Includes build-out, inventory, working capital |
The investment range of $112K–$223K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (7% of Gross Sales) and marketing fee (1% of Gross Sales (can increase to max 3%)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $35,000 | $35,000 |
| Lease Payments – 3 months | $6,000 | $18,000 |
| Lease and Utility Security Deposits | $2,000 | $6,000 |
| Leasehold Improvements | $5,000 | $45,000 |
| Buildout Consultation | $0 | $1,500 |
| Signage | $500 | $3,000 |
| Furniture and Fixtures | $5,000 | $15,000 |
| Equipment | $2,000 | $5,000 |
| Office Equipment and Supplies | $1,500 | $2,500 |
| Business Licenses and Permits | $750 | $2,000 |
| Professional Fees | $500 | $1,000 |
| Initial Inventory | $40,000 | $60,000 |
| Insurance Premium – 3 Months | $600 | $1,200 |
| Wages, Travel and Living Expenses for You and Your Management Staff During Training | $1,000 | $2,500 |
| Grand Opening Advertising | $500 | $1,500 |
| Additional Funds – 3 Months | $12,000 | $24,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 75% of the then-current initial franchise fee (controlling interest); 50% of the then-current initial franchise fee (existing franchisee); $2,500 (between existing owners) |
| Renewal Fee | Currently, $1,500 |
| Technology Fee | Currently, $150 per month |
| Audit Fee | Will vary under the circumstances |
| Minimum Local Advertising Expenditure | 1% of Gross Sales (can increase to max 2%) |
| Product Purchases | Will vary under the circumstances |
| Preferred Vendor Program Fees | Will vary under the circumstances |
| Insurance Proceeds | 5% of insurance proceeds received in the event of a fire or casualty. |
| Interim Operation of Bridal Boutique (Temporary Management) | 10% of Gross Sales during the period in which we manage your Magnolia Laine℠ Bridal Boutique |
| Evaluating New Suppliers/Products | Our actual cost and expenses. Will vary under the circumstances; not to exceed $5,000 |
| Relocation of Bridal Boutique | 25% of the then-current initial franchise fee |
| Interest | Lesser of 18% per annum or the maximum rate allowed by law |
| Insufficient Funds Fee | $250 |
| Costs and Attorneys’ Fees | Will vary under the circumstances |
| Collection Costs | Varies: Amount incurred by us to collect unpaid fees. |
| De-Identification Costs | Varies: Amount incurred by us in inspecting and de-identifying your Magnolia Laine℠ Bridal Boutique |
| Reimbursement for Taxes | Varies: Taxes paid by us based on Gross Sales of your Magnolia Laine℠ Bridal Boutique |
| Indemnification | Will vary under the circumstances |
| Injunctive Relief | Will vary under the circumstances |
| Failed Initial Training Fee | Currently, $5,000 |
| Ongoing Training Fee | Currently, $300 per session |
| Additional Training Fee | Currently, $500 per trainer per day |
| Biennial Conference Fee | Currently, $600 |
| Mystery Shopper Fee | Up to $150 per month |
| Quality Assurance Audits | $250 |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | approximately 8 days |
| Classroom Training | 64 hours |
| On-the-Job Training | 48 hours |
| Training Location | our headquarters in Atlanta, GA, Jacksonville, FL, your location site, or at another location we designate (or a combination of all). |
| Additional Training | We will offer additional pre-opening training and opening supervision and assistance as we deem advisable. We will provide such refresher training programs for you and your employees we designate, as we deem appropriate. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected Market Area |
| Exclusive Territory | No |
| Territory Size | irregularly shaped and may be based on Google Earth/Google Maps or other GPS or population mapping software we designate from time to time in our sole discretion. |
| Description | As long as you are in compliance with the Franchise Agreement, we will not operate a Magnolia Laine℠ Bridal Boutique within your Protected Market Area, and we will not authorize anyone else to do so. However, you may face competition from other franchisees and Magnolia Laine℠ Bridal Boutiques we operate outside your Protected Market Area. If we or our affiliates have competitive brands, you may face competition from these other brands inside or outside your Protected Market Area. We reserve the right to own and operate, or license others to own and operate, Magnolia Laine℠ Bridal Boutiques at Reserved Facilities (airports; hotels; department stores; supermarkets; cultural institutions; casinos; military bases; sports and entertainment venues and stadiums; and business and industrial complexes and offices) in your Protected Market Area. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 3 additional 5-year terms |
| Renewal Fee | $1,500 |
| Renewal Conditions | You must: (i) give us notice of your intent to renew; (ii) pay a Successor Franchise Fee of $1,500; (iii) be in compliance with your agreements with us and our affiliates, and with the Manuals; (iv) have been in substantial compliance with your agreements with us and our affiliates, and with the Manuals, during the Initial Term; (v) be current with respect to your obligations to your lessors, suppliers and other third parties; (vi) enter into our then-current form of franchise agreement for Successor Franchisees (or, if not available, our then-current form of franchise agreement for new franchisees), which may contain terms that vary materially from the terms of the Franchise Agreement; and (vii) together with your Principal Owners, enter into a release in substantially the form attached as Exhibit F to this Disclosure Document. |
| Transfer Fee | 75% of the then-current initial franchise fee (controlling interest); 50% of the then-current initial franchise fee (existing franchisee); $2,500 (between existing owners) |
| Transfer Conditions | Any transfer to a new Principal Owner must satisfy Principal Owner Qualifications. For any transfer, we may require the payment of any amounts due, compliance with a transfer and assignment agreement, which includes a release, signing of the then-current form of Franchise Agreement and related agreements, payment of a transfer fee in the amount of 75% of then-current form of franchise agreement, performing renovations to Magnolia Laine℠ Bridal Boutique, completion of training programs and subleasing of Magnolia Laine℠ Bridal Boutique property, if applicable. |
| Termination for Cause | You cannot cure defaults that occur where you: (i) are insolvent; (ii) fail to acquire a site for your Magnolia Laine℠ Bridal Boutique within prescribed time; (iii) cease to operate for 5 consecutive days; (iv) improperly transfer your rights under the Franchise Agreement; (v) fail to comply with non-competition agreement or fail to obtain individual non-competition agreements; (vi) are convicted of a crime; (vii) disclose our Confidential Information or Trade Secrets; (viii) maintain false books or records, or submit any false reports to us, or understate payments due to us by 2% or more; (ix) abandon the Franchised Business; (x) fail to open the Bridal Boutique on time, after any extensions we grant you; (xi) commit an intentional, willful, or grossly negligent default of the Franchise Agreement; (xii) default under the Franchise Agreement 2 or more times during any 52-week period, whether or not you cure the defaults; (xiii) engage in fraudulent, unfair, unethical or deceptive conduct. |
| Non-Compete Period | During the Term of this Agreement and 2 years thereafter (post-term) |
| Non-Compete Details | You must not be involved in a competing business or divert business from Magnolia Laine℠ Bridal Boutiques or the System. “Competing Business” means a bridal boutique or similar wedding outfitter focused on bridal wedding dresses. Post-term, you may not have any interest in Competitive Businesses for 2 years at, or within 30 miles of, the Site or Protected Market Area, or at, within or within 15 miles of the Site or Protected Market Area any other Magnolia Laine℠ Bridal Boutiques granted, in operation or under construction at the time of the termination or expiration of the Franchise Agreement or enforcement of the non-competition covenant. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | You and your designated General Manager, who may be the same person, must participate personally in the management and operation of the Bridal Boutique by devoting your and the General Manager’s full time, energy, and best efforts to its operation and promotion. |
| Required Suppliers | Currently, you are required to purchase certain proprietary products, training services, certain marketing materials, and gift cards from us, our predecessors or our affiliates. You must purchase and sell at retail certain bridal accessories from our affiliate, Amborella, LLC, and certain bridal gifts and related products from our e-commerce affiliate Luxe & Honey, LLC. We have the right to approve or designate any and all suppliers (“Approved Suppliers”) that provide, sell or lease fixtures, furniture, signage, products, services, inventory, equipment, supplies or items, that are used, offered or sold by Magnolia Laine℠ Bridal Boutique (“Bridal Boutique Items”). |
| Supply Restrictions | All of your required purchases, which include items you must purchase from us or any affiliate or Approved Supplier of ours, and items you must purchase in accordance with our specifications, will represent approximately 80% to 100% of your total purchases in connection with the establishment of your Magnolia Laine℠ Bridal Boutique and approximately 80% to 95% of your total purchases in operating the Bridal Boutique. |
| Franchisor Revenue from Suppliers | We and our affiliates may earn monies or other remuneration from sales from or to Approved Suppliers: these may include rebates, fees, Bridal Boutique Items in kind, marketing contributions and any other remuneration we choose in our sole discretion. In 2021, we and our affiliates received $0 from the purchase or lease of items or services where we were the Approved Supplier to Magnolia Laine℠ Bridal Boutique franchisees. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Neither we nor our affiliates offer direct or indirect financing. Neither we nor our affiliates guarantee your note, lease or obligation. |
Magnolia Laine Bridal Boutique Franchise Earnings — Item 19
Magnolia Laine Bridal Boutique does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Magnolia Laine Bridal Boutique Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Magnolia Laine Bridal Boutique System Growth
Magnolia Laine Bridal Boutique currently operates 0 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 0 | 0 | 0 |
| 2020 | 0 | 0 | 0 |
| 2021 | 0 | 0 | 0 |
| 2019 | 0 | 0 | 0 |
| 2020 | 0 | 0 | 0 |
| 2021 | 1 | 0 | 1 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Audited by Jerkins, Lowe & Company for year ending June 30, 2022.
Magnolia Laine Bridal Boutique Franchise — FAQ
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