About Maui Wowi Franchise
Maui Wowi is a Hawaiian themed smoothie and coffee franchise that has been serving fresh blended beverages since the mid 1980s.
The brand operates under the MTY Food Group umbrella, one of the largest franchise restaurant companies in North America.
Maui Wowi locations can be found in a variety of formats including mobile carts, kiosks, and traditional storefronts, giving owners flexibility in how and where they serve customers.
Maui Wowi Franchise Cost & Fees
Minimum Investment
$29K
Average Investment
$572K
Maximum Investment
$1.1M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $30,000 - $50,000 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 15% of the purchase price of Maui Wowi Products and Maui Wowi Supplies and Equipment | National brand fund |
| Total Investment Range | $28,900 – $1,116,000 | Includes build-out, inventory, working capital |
The investment range of $29K–$1.1M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Sales) and marketing fee (15% of the purchase price of Maui Wowi Products and Maui Wowi Supplies and Equipment) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $24,000 | $50,000 |
| Travel and Living Expenses (2 persons) while training, not including salaries, if any, for you and your employees | $650 | $7,000 |
| Mobile Operating Unit | $0 | $75,000 |
| Coffee Equipment | $0 | $17,000 |
| Optional Equipment | $0 | $15,000 |
| Opening Inventory | $1,500 | $10,000 |
| POS System, Credit Card Processing and Back Office Computer Equipment (Optional) | $0 | $15,000 |
| Miscellaneous Opening Costs | $1,750 | $8,000 |
| Additional Funds – 3 months | $0 | $50,000 |
| Concession License Fee | $0 | $0 |
| Business Insurance | $1,000 | $5,000 |
| Architect’s Fees | $7,000 | $15,000 |
| Real Estate Lease | $1,200 | $30,000 |
| Fixed Kiosk | $0 | $115,000 |
| Equipment/décor | $7,500 | $34,000 |
| Construction | $30,000 | $760,000 |
| Signage | $7,000 | $15,000 |
| Grand Opening Marketing | $10,000 | $10,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 25% of the then-current and applicable Initial Franchise Fee |
| Renewal Fee | 25% of the then-current Initial Franchise Fee not including any discounts or reductions |
| Technology Fee | $99.95 per month |
| Audit Fee | Cost of Audit plus interest at Default Rate on underpayments or the maximum rate permissible by law (Note 9) |
| Optional Snack Program Fee | $150 per month |
| Additional Persons Training Fee | $1,250 per person ($500 per person for In-Store, $750 for New Owner Training) |
| Additional Training Fee | $300 per person per day |
| Annual Meeting Registration Fee | $1,000 for one or two to attend, additional $500 if not attended, additional $500 for each additional attendee |
| Training Cancellation Fee | $500 |
| Depository Account | $3,000 (must be replenished on a regular basis) |
| Data Fees | Up to $75 per month |
| POS System Software, Maintenance, Support, and Upgrade Contract | $129 per month |
| Relocation Fee | $500 |
| Document Administration Fee | $500 |
| Default Rate | Prime Rate plus 4% or 18% per annum |
| Late Report Fee | $100 per report |
| Sublease Late Charge | 5% of the late or unpaid amount plus any late charges and interest |
| Collection Costs | All collection costs including, but not limited to, reasonable attorneys' fees |
| Non-Sufficient Funds Fee | $50 for each electronic funds transfer returned; $25 for each check or draft returned |
| New Supplier Approval Fee | Not to exceed reasonable cost of inspection and actual cost of test not to exceed $5,000 |
| Non-Participation Fee for Fixed Operating Unit | $100 per day |
| Early Termination Damages | Greater of (A) Monthly Average of Advertising, Snack, Technology Fees * months remaining / 2 OR (B) Mobile Units * $5,000 + Fixed Units * $10,000 / 12 * months remaining / 2 |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | approximately five to eleven days |
| Classroom Training | 32 - 40 hours |
| On-the-Job Training | 8 - 24 hours |
| Training Location | Online, KTEC (Kahala Training & Education Center) in Scottsdale, AZ, or at such other location designated by us |
| Additional Training | We will provide this training program for additional individuals for an additional fee for $1,250 per person. We will also provide you with online training at no additional cost to you. If, after attending the Training Program, you desire to receive additional training, we will provide additional training time to you for a fee of $300 per person per day. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Description | If you are operating a Mobile Operating Unit at Events, you may operate at any Event except for a Protected Event of another franchisee or an Event located in the State of Utah. A “Protected Event” is an Event for which a franchisee: (1) obtains a written contract to operate one or more Mobile Operating units at the Event with the appropriate Event personnel; (2) operates a Mobile Operating Unit at the most recent occurrence of the Event; (3) posts required information regarding the Event on Franchisor’s current intranet system and submits, annually, Franchisor’s Standard Event Protection form, which shall contain the Event dates, name and contact information for the organizer, costs, number of Mobile Operating Units desired by the organizer, and expected crowds, and receives Franchisor’s approval; and (4) maintains protection of the Event by operating one or more Mobile Operating Units at each occurrence of the Protected Event, continuing to have the approval of the appropriate Event personnel, complying with the procedures set forth in the Library of Operating Manuals, and doing nothing to cause Franchisor to revoke the Protected Event status. If you are operating a Fixed Operating Unit, or if you are operating a Mobile Operating Unit at a Permanent Site, you may operate at any Permanent Site, outside of the State of Utah, which has been approved in writing by us. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | 25% of the then-current Initial Franchise Fee not including any discounts or reductions |
| Renewal Conditions | You must not be in default; be in complete compliance with terms of Agreement and Confidential Manual; not have received more than 3 notices of default or breach during its term, nor more than 2 such notices during the 5 years immediately before proposed renewal date; have a premises; sign a new Franchise Agreement which may have materially different terms and conditions; pay a renewal franchise fee; remodel or refurbish if necessary; and be current on all financial obligations; sign General Release. |
| Transfer Fee | 25% of the then-current and applicable Initial Franchise Fee |
| Transfer Conditions | All obligations fully paid and satisfied; not in default; enter into written agreements including general release; Potential Transferee provides completed application and financial documents, is financially acceptable, of good moral character and reputation, meets criteria (work experience, aptitude, ability to devote time/efforts, equity interest, English fluency, no conflicting interests); provides governing documents; provides purchase/sale agreement; enters into all Transfer Documents (terms may vary materially, including higher Advertising Fee, Snack Program Fee, Technology Fee); not applicable; Potential Transferee pays Transfer Fee; Potential Transferee pays transfer training fee; Potential Transferee completes training program; Potential Transferee agrees to remodeling/improvements and POS System upgrade; no security interest/lien/claim asserted; sign letter of agency/authorization. |
| Termination for Cause | If you become insolvent or make an assignment for the benefit of creditors; file bankruptcy petition (or if filed against and consented to, not dismissed within 30 days); adjudicated bankrupt; receiver appointed; proceedings for composition with creditors; property sold at levy; fail to pay sums due; breach obligations under Agreement or Confidential Manual; breach lease/sublease; fail to discharge judgment over $2,000; serious health/safety problem; conviction of felony/moral turpitude crime; abandon Franchised Business; close/relocate without consent; fail to maintain independent contractor relationship; inaccurately report information; violate federal/state/local law adversely impacting business; fail to participate in Rollout; violate product/service provisions; transfer rights/obligations in violation of Article 12; subject to U.S. Executive Order 13224, identified on OFAC list, receive funding from embargoed country; intentionally false representations/warranties; fail to order minimum $5,000 of Maui Wowi Products annually. |
| Non-Compete Period | During the Term and for a period of two (2) years after your abandonment of the Franchised Business, expiration of this Agreement, or termination of this Agreement |
| Non-Compete Details | You shall not engage in any Competing Business (primarily engaged in the sale of smoothies) within a ten (10) mile radius from the location of any of your Operating Units, location of any Maui Wowi operating unit of ours, our third-party licensees or our third-party franchisees. The term of this covenant will be extended by any time consumed in litigation to enforce it. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | It is our intention to select as Maui Wowi franchisees only those who plan to actively participate in the direct operation and daily affairs of the Maui Wowi restaurant. The franchise must be personally managed with on-premises supervision and directly operated by you or another partner, shareholder or member of your business organization, or a manager who must have successfully completed the Training Program. |
| Required Suppliers | You will purchase all of the items you sell through your Franchised Business and use in your Franchised Business from us or a source we designate or approve by us. You will also purchase Maui Wowi Supplies and Equipment, in addition to certain other products and equipment from us, our affiliates, or authorized third party distributors, vendors, or suppliers. |
| Supply Restrictions | You will sell and provide only Maui Wowi Products and Maui Wowi services and other products and services previously approved by us. There can be no substitutions, unapproved formulas, or unapproved product mixtures without our prior written consent. You are prohibited from buying or selling Maui Wowi Products and Maui Wowi Supplies and Equipment from or to any other current or former franchisee without notifying us and receiving our written authorization. |
| Franchisor Revenue from Suppliers | Certain food and drink item suppliers pay us a rebate equal to approximately 45% of the prices paid by our franchisees for purchases. Our uniform supplier pays us a rebate equal to 5.56% of the prices paid by our franchisees for uniforms purchased. Some of our suppliers pay us to be recognized as a sponsor at our Franchise Owner International Conventions. We or our affiliates may also receive other rebates and/or allowances other than those referenced above, usually ranging between 1% and 5%, from certain suppliers on purchases made by you and other franchisees. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | We do not offer any direct or indirect financing or financing arrangement, nor will we guaranty your obligations under any note or other obligation, except potentially for the lease for your site or if you purchase an operating unit corporate-owned “as-is” by one of our affiliates, and only in our sole and absolute discretion. If you purchase a corporate restaurant “as-is” that is owned and operated by one of our affiliates, we may finance up to 100% of the purchase price, at our sole discretion. The annual rate of interest charged will be between 0% and 12% and the period of repayment will be between 12 months and 60 months. |
Maui Wowi Franchise Earnings — Item 19
Maui Wowi does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Maui Wowi does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Maui Wowi Litigation & Risk Flags
6 Pending Actions ListedReview the full FDD for details on pending litigation.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Maui Wowi System Growth
Total Units
102
Franchised
102
Company-Owned
0
Maui Wowi currently operates 102 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 4 | 7 | 121 |
| 2021 | 7 | 11 | 117 |
| 2022 | 1 | 14 | 102 |
Transfers: 2 | Closures: 14
State Registrations
Registered in 13 states: CA, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$263.7M
Net Income
$19.6M
Total Assets
$1182.5M
Audited by PricewaterhouseCoopers LLP for year ending November 30.
Maui Wowi Franchise — FAQ
The total investment to open a Maui Wowi franchise ranges from $28,900 to $1,116,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $30,000 - $50,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Maui Wowi charges a royalty fee of 6% of Gross Sales of gross sales, plus a 15% of the purchase price of Maui Wowi Products and Maui Wowi Supplies and Equipment contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Maui Wowi Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Maui Wowi to ensure you have the most up-to-date version.
Maui Wowi does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Maui Wowi has been franchising since 2015. The FDD shows an investment range of $28,900-$1,116,000, a 6% of Gross Sales royalty, and no Item 19 earnings disclosure. There are 6 pending litigation action(s). Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $30,000 - $50,000 and the total investment ranges from $28,900 to $1,116,000 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Maui Wowi and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Maui Wowi or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com