About Modern Market Eatery Franchise
Modern Market Eatery is a fast casual restaurant franchise serving clean, wholesome food made with sustainably sourced ingredients.
The menu features sandwiches, grain bowls, salads, pizzas, and seasonal dishes prepared from scratch in each kitchen daily.
Since beginning franchise operations in 2020 under Modern Restaurant Concepts Holdings, the brand has been growing in markets where health conscious consumers seek convenient, flavorful dining options.
Modern Market Eatery Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $40,000 | One-time payment upon signing |
| Royalty Fee | 5% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Currently 1% of Gross Sales | National brand fund |
| Total Investment Range | $728,500 – $1,418,750 | Includes build-out, inventory, working capital |
The investment range of $729K–$1.4M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of Gross Sales) and marketing fee (Currently 1% of Gross Sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Franchise Fee | $40,000 | $40,000 |
| Lease Deposit | $5,000 | $30,000 |
| Licenses and Permits | $3,000 | $5,000 |
| Architects and Design | $18,000 | $40,000 |
| Construction/Leasehold Improvements | $320,000 | $650,000 |
| Graphics and Signage | $20,000 | $40,000 |
| Kitchen Equipment | $120,000 | $220,000 |
| Furniture, Fixtures | $75,000 | $150,000 |
| Computer and Security Equipment | $25,000 | $35,000 |
| Uniforms | $2,000 | $4,000 |
| Professional Fees | $2,000 | $5,000 |
| Opening Inventory | $10,000 | $20,000 |
| Smallwares | $20,000 | $25,000 |
| Pre-Opening Labor | $10,000 | $20,000 |
| Insurance Deposits | $3,500 | $5,500 |
| Manager In Training | $10,000 | $40,000 |
| Grand Opening Marketing | $15,000 | $40,000 |
| Site Selection Assistance Fee | $0 | $500 |
| Miscellaneous Opening Costs | $0 | $8,750 |
| Additional Funds - 3 months working capital | $30,000 | $40,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of our then-current Franchise Fee plus any costs or expenses we incur for the transfer |
| Renewal Fee | $15,000, per renewal term |
| Technology Fee | reasonable fee |
| Audit Fee | Actual cost of audit, including travel, lodging, wages and reasonable accounting and legal costs |
| Local Advertising Requirement | Currently 1% of Gross Sales |
| Cooperative Fund Contributions | Amount set by Cooperative |
| Collection Costs and Expenses | Amount incurred |
| Annual Conference | up to $1,000 for up to two people |
| Guest Issue Resolution | Our reasonable costs and expenses. If we charge, we anticipate the cost to you would be up to $20 per incident |
| Enforcement Expenses | Reasonable cost of our attorneys’ fees and expenses |
| Indemnification | Will vary under circumstances |
| Late Fee and Interest on Overdue Payments | A late fee equal to 5% of your overdue amount, and interest equal to 1.5% per month |
| Insufficient Funds Fee | $250 and any bank fees incurred |
| Management Fee | 20% of Gross Sales |
| Quality Assurance & Food Safety Programs | Our out of pocket costs |
| Reimbursement of our Expenses | Amount we pay on your behalf |
| Relocation Fee | $2,500 |
| Securities Offering | $10,000 or such greater amount as is necessary |
| Supplier and Product Evaluation Fee | Varies based on cost of evaluation |
| Taxes | Amount imposed on us |
| Training – Additional Programs | An amount set by us, which we currently anticipate would be up to $250 per day per person |
| Additional Training or Assistance Fee | Then-current fee (currently $250 per person per day) plus travel and living and other expenses |
| Additional Management Training Fee | $2,500 per person |
| Liquidated Damages | Will vary |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | up to 7 weeks |
| Classroom Training | 63 hours |
| On-the-Job Training | 297 hours |
| Training Location | certified training restaurant and our office in Denver, Colorado |
| Additional Training | We may charge you for training additional persons, newly-hired staff, refresher training, advanced training, and additional or special assistance or training you need or request. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | generally a radius of two miles from the Franchised Restaurant, but may be a smaller or larger radius that we agree to before we sign the Franchise Agreement. |
| Description | Each Franchise Agreement is granted for the Restaurant Premises, which is a specific location that we accept. You must operate the Restaurant only at the Premises. The Franchise Agreement grants you certain territorial rights in a geographic radius referenced in an exhibit to the Franchise Agreement. The protected geographic territory (“Protected Territory”) will generally be a radius of two miles from the Franchised Restaurant, but may be a smaller or larger radius that we agree to before we sign the Franchise Agreement. During the term of the Franchise Agreement, we will not, without your consent, establish or franchise another to establish, a new Modern Market Eatery restaurant at any location that falls within your Protected Territory, except as follows: operating or licensing others to operate at any location (including within the Protected Area), during the Initial Term, any type of restaurant other than a Modern Market Eatery restaurant; selling anywhere (including within the Protected Area) the same or similar products that are authorized for sale at Modern Market Eatery restaurants under the Proprietary Marks or under other trademarks or trade dress and through any other channel of distribution, whether such channel of distribution is now in existence or is hereafter developed and whether at retail or wholesale including, without limitation, sales through catalogs, e-commerce, mail order, carts or kiosks, mass merchandise, supermarkets, restaurants, institutional guests, virtual kitchens, club stores and any other outlet or method of distribution, pursuant to any terms and conditions as we may deem appropriate; developing, owning and selling franchises for other franchise systems for the same or similar products and services using trade names and trademarks other than the Proprietary Marks that may operate in the Protected Area; purchasing, being purchased by, merging or combining with, businesses that directly compete with Modern Market Eatery restaurants and that may operate businesses in the Protected Area; and operating or licensing others to operate Modern Market Eatery restaurants at any Non-Traditional Facility inside the Protected Area. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years following the Opening Date |
| Renewal Term | 10-year term |
| Renewal Fee | $15,000 |
| Renewal Conditions | Provide written notice of intent to renew; be in compliance with other agreements with us; demonstrate right to remain in possession of the Premises; agree to renovate the Restaurant; meet our standards for new franchisees; sign renewal franchise agreement, sign general release and pay $15,000 renewal franchise fee. The renewal franchise agreement may contain terms that are materially different from your expiring Franchise Agreement, such as different fee requirements; provided that term and renewal conditions will be included in any renewal franchise agreement, but will not include an initial franchise fee. |
| Transfer Fee | 50% of our then-current Franchise Fee plus any costs or expenses we incur for the transfer |
| Transfer Conditions | Transferee qualified; accrued fees paid; no default exists; sales price reasonable; transferee signs new agreement; training arranged, and transfer training fee paid; transferee agrees to upgrade and remodel the Restaurant; you sign release and pay transfer fee. |
| Termination for Cause | You have five days to cure non-payment of fees or non-submission of reports and 30 days to cure other defaults. Non-curable defaults include insolvency, bankruptcy, failure to complete training, failure to timely identify a site and open the Restaurant, abandonment, loss of possession of the Premises, default on material indebtedness, commission of felony, threat to public safety, unapproved transfers, operating a Competing Business, disclosure of trade secrets, filing false reports, repeated defaults even if cured, and default of any other agreements between you or your affiliates and us or our affiliates. |
| Non-Compete Period | during the term of the franchise (no geographical limitation); two years after the franchise is terminated or expires (within three miles of the Premises or any other Modern Market Eatery restaurant) |
| Non-Compete Details | No diverting guests to a Competing Business and no involvement in a “Competing Business” defined as restaurant business: (1) that has freshly prepared menu items as a primary menu item (i.e., sales of such menu items comprise at least 20% of sales) or that offers any individual menu item that comprises at least 20% of sales at Modern Market Eatery restaurants; or (2) whose method of operation or trade dress is similar to that employed in the System. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | You must designate an owner as your Operating Principal, who must be acceptable to us. The Operating Principal must be substantially involved in the day-to-day operation of the Restaurant and will be the person with whom we communicate and must have the authority to bind you with respect to all financial, operational and legal matters related to the Restaurant and the Franchise Agreement. You must designate a replacement within 30 days after your Operating Principal leaves his or her position. The Development Principal and the Operating Principal can be the same owner and the Operating Principal can be the same owner for multiple Restaurants. |
| Required Suppliers | You must purchase your food and beverage items, ingredients, supplies, equipment, furnishings, smallwares, merchandise, promotional items, information technology services, credit card processing services, and other products and services that you purchase for operation of or sale in the Restaurant in accordance with our specifications and quality standards and, if applicable, only from suppliers we have designated or approved (which may include us or our affiliates). |
| Supply Restrictions | We and our affiliates may earn a profit on products and services sold to you and other Modern Market Eatery franchisees (including proprietary products we may manufacture in our commissary and sell to third party distributors from whom you purchase). We may receive rebates or other consideration from suppliers with respect to their sales of products or services to you or other Modern Market Eatery franchisees, whether or not the product or service is presently mentioned in this Item. However, we reserve the right to designate ourselves and any affiliates as an approved supplier, or as the only approved supplier, for particular products and services in the future. |
| Franchisor Revenue from Suppliers | Currently none, but franchisor reserves the right to earn profit, rebates, or other consideration from suppliers in the future. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing to franchisees. We will not guarantee your promissory note, lease, or other obligation. |
Modern Market Eatery Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
Modern Market Eatery Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Modern Market Eatery System Growth
Modern Market Eatery currently operates 0 franchised locations and 25 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 1 | 2 | 26 |
| 2020 | 2 | 3 | 25 |
| 2021 | 0 | 0 | 25 |
Transfers: 0 | Closures: 5
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Audited by Plante & Moran, PLLC for year ending December 31.
Modern Market Eatery Franchise — FAQ
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