About Monkee's Franchise
Monkee's is a women's boutique franchise offering a curated selection of clothing, shoes, handbags, jewelry, and accessories.
The brand has been franchising since 2012 and is known for creating a personalized shopping experience where customers receive styling advice and discover unique fashion finds that are not typically available at department stores.
Each Monkee's boutique has a distinctive, upscale feel with a warm, welcoming atmosphere.
Monkee's Franchise Cost & Fees
Minimum Investment
$292K
Average Investment
$396K
Maximum Investment
$500K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $60,000 | One-time payment upon signing |
| Royalty Fee | 5% of Gross Receipts of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Gross Receipts (Brand Fund) + Cost of fair allocation of program instituted among all franchises (Additional Advertising Fees) | National brand fund |
| Total Investment Range | $291,773 – $500,201 | Includes build-out, inventory, working capital |
The investment range of $292K–$500K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of Gross Receipts) and marketing fee (2% of Gross Receipts (Brand Fund) + Cost of fair allocation of program instituted among all franchises (Additional Advertising Fees)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $30,000 | $60,000 |
| Real Estate | $6,000 | $20,000 |
| Leasehold Improvements | $55,368 | $103,170 |
| Furniture, Fixtures, Equipment | $69,274 | $86,593 |
| Signage | $8,300 | $9,000 |
| Insurance | $2,500 | $4,500 |
| Grand Opening Advertising | $5,000 | $5,000 |
| Computer System (Back Office Equipment and Technology) | $3,000 | $4,000 |
| Point of Sale System | $917 | $1,214 |
| Opening Inventory | $85,000 | $150,000 |
| Opening Supplies of generic and MONKEE’S Branded Items and Packaging; Store Supplies | $4,124 | $5,224 |
| Miscellaneous Opening Costs | $1,000 | $3,000 |
| Prepaid Expenses and Deposits | $500 | $1,000 |
| Training Expenses | $750 | $2,500 |
| Additional Funds (3-months’ worth) | $20,000 | $45,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $7,500 (general transfer); $500 (non-transfer ownership change fee) |
| Renewal Fee | $500 |
| Technology Fee | Lease payments of $139 to $238 per month for POS system, plus initial training fee of $500 |
| Audit Fee | Cost of Audit (if underpayment of 3% or more); $500 and cost of audit if rescheduled |
| Taxes | Cost of all sales, excise, trademark, franchise, value added or similar taxes imposed on us on account of collection of any fees or payments that we receive from you as a result of your operation of the Store |
| Late Fees | Greater of $100 or 4% of unpaid Royalty and Brand Fund fees |
| Management Fee | Our direct and indirect costs incurred in managing your MONKEE’S franchise |
| Indemnification | Will vary under the circumstances |
| Insurance | Amount of unpaid premiums |
| Start-up and Administration Costs of New Marketing Programs | Franchisee’s share of cost of System’s new marketing programs |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | seven (7) days in length |
| Classroom Training | 20 |
| On-the-Job Training | 83 |
| Training Location | Monkee’s Franchising, LLC, Winston-Salem, NC |
| Additional Training | Franchisor reserves the right to require additional training and refresher courses, and to charge a fee for any such additional training. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected Area |
| Exclusive Territory | Yes |
| Territory Size | at least a two (2) mile and no more than a ten (10) mile radius of your Store |
| Description | Franchisee receives an exclusive "Protected Area" of 2-10 miles radius around the approved store location. Franchisor will not own, operate, or grant a franchise for a MONKEE’S Store within this area. However, franchisor can operate or grant franchises outside this area and sell products through other channels (e.g., internet) within the protected area without compensation to the franchisee. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | one (1) additional consecutive term of 10 years |
| Renewal Fee | $500 |
| Renewal Conditions | Franchisee must give written notice 6-9 months prior, renovate/modernize the store, not be in default, have satisfied all monetary obligations, execute a new franchise agreement (terms may differ, but no new Initial Fee), execute a general release of claims, and comply with current qualification/training requirements. |
| Transfer Fee | $7,500 (general transfer); $500 (transfer to entity for convenience or to spouse/child) |
| Transfer Conditions | Franchisor approval required, transferee must meet franchisor's standards, pay transfer fee, execute assignment and non-compete, transferor executes general release, transferee refurbishes premises, transferee's manager completes training. |
| Termination for Cause | Franchisor may terminate for various defaults including material misrepresentation, failure to open store within 180 days or operate within 12 months, abandonment, unauthorized transfer, felony conviction, failure to maintain insurance/licenses, failure to meet minimum sales volume, understatement of Gross Receipts, breach of confidentiality, false records, refusal to permit inspection, and other uncured breaches. |
| Non-Compete Period | 2-year period following the expiration, cancellation, or termination |
| Non-Compete Details | During the term and for 2 years after termination/expiration, franchisee (and owners) cannot directly or indirectly own, operate, be employed by, or have interest in any business selling ladies' shoes, clothing, or accessories within 20 miles of their store or another MONKEE’S store. Also restricted from soliciting suppliers/customers/employees of franchisor/other franchisees, or taking actions prejudicial to goodwill. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The Store must be under direct, day-to-day supervision of a competent, trained staff, including a manager (who can be the franchisee if an individual). The manager must devote full time. Franchisee, if not the manager, must be an active owner engaged in day-to-day operations. |
| Required Suppliers | Franchisor provides an approved list of designers for clothing, shoes, accessories. Franchisee must purchase MONKEE’S branded items and packaging from the franchisor. Generic retail packaging material must be purchased from unaffiliated designated suppliers approved by the franchisor. Computer System (POS components, Internet access, voicemail) must be purchased/leased from Heartland Retail POS or another designated vendor. |
| Supply Restrictions | Required purchases represent 55% to 65% of overall purchases in establishing business and 50% to 70% in operating business. Franchisees must seek approval for new suppliers, providing detailed information. Franchisor may charge a fee for evaluation and may decline approval. Approval can be revoked. |
| Franchisor Revenue from Suppliers | Through December 31, 2021, $114,581 from required purchases from franchisees (branded items/packaging). $43,111 from sales to franchisees for generic packaging material and custom print products. Total revenues from these required purchases amounted to approximately 8.6% of our total revenues of $2,173,310 for 2021. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not arrange financing from other sources, and we do not guarantee your note, lease or obligation. |
Monkee's Franchise Earnings — Item 19
Average Revenue
$1.7M
Median Revenue
$1.4M
Sample Size
21 units
Past financial performance does not guarantee future results. Individual results will vary.
Monkee's Litigation & Risk Flags
Clean Litigation RecordMonkee's has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Monkee's System Growth
Total Units
28
Franchised
27
Company-Owned
1
Monkee's currently operates 27 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 4 | 0 | 24 |
| 2020 | 1 | 2 | 23 |
| 2021 | 6 | 1 | 28 |
Transfers: 3 | Closures: 3
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$2.2M
Net Income
$956K
Total Assets
$1.5M
Audited by Bernard Robinson & Company, L.L.P. for year ending December 31.
Monkee's Franchise — FAQ
The total investment to open a Monkee's franchise ranges from $291,773 to $500,201, per their Franchise Disclosure Document. This includes the initial franchise fee of $60,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Monkee's charges a royalty fee of 5% of Gross Receipts of gross sales, plus a 2% of Gross Receipts (Brand Fund) + Cost of fair allocation of program instituted among all franchises (Additional Advertising Fees) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Monkee's Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Monkee's to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Monkee's franchise owners report average revenue of $1.7M and median revenue of $1.4M. This is based on a sample of 21 units. Past performance does not guarantee future results.
Monkee's has been franchising since 2012. The FDD shows an investment range of $291,773-$500,201, a 5% of Gross Receipts royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $60,000 and the total investment ranges from $291,773 to $500,201 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Monkee's and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Monkee's or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com