About Monster Tree Service Franchise
Monster Tree Service is a comprehensive tree care franchise serving both residential and commercial customers with services including tree removal, pruning, land clearing, stump grinding, and plant healthcare.
The brand has been franchising since 2021 under AB Assetco LLC, providing a full suite of professional tree care solutions under the nationally recognized Monster Tree Service name.
The franchise fee is $49,500.
Monster Tree Service Franchise Cost & Fees
Minimum Investment
$399K
Average Investment
$467K
Maximum Investment
$536K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $49,500 | One-time payment upon signing |
| Royalty Fee | 6.5% of the first $1,000,000 of Gross Revenue; 5% of Gross Revenue from $1,000,001 to $2,000,000; 4.25% of Gross Revenue from $2,000,001 to $3,000,000; 3.5% of Gross Revenue in excess of $3,000,000 of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Currently, 1% of Gross Revenue (Brand Fund Contribution); greater of (i) $33,000 (an average of $2,750 per month) or (ii) 10% of the preceding calendar year’s Gross Revenue, per calendar year for Local Marketing | National brand fund |
| Total Investment Range | $399,035 – $535,608 | Includes build-out, inventory, working capital |
The investment range of $399K–$536K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6.5% of the first $1,000,000 of Gross Revenue; 5% of Gross Revenue from $1,000,001 to $2,000,000; 4.25% of Gross Revenue from $2,000,001 to $3,000,000; 3.5% of Gross Revenue in excess of $3,000,000) and marketing fee (Currently, 1% of Gross Revenue (Brand Fund Contribution); greater of (i) $33,000 (an average of $2,750 per month) or (ii) 10% of the preceding calendar year’s Gross Revenue, per calendar year for Local Marketing) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Franchise Fee | $49,500 | $49,500 |
| Business Outfitting | $6,500 | $6,500 |
| Pre-Opening/Grand Opening Marketing | $6,000 | $6,000 |
| Training Expenses | $500 | $3,000 |
| Equipment and Vehicles | $271,975 | $345,758 |
| GPS Tracking Systems | $360 | $600 |
| Small Equipment and Tools | $15,000 | $35,000 |
| Insurance | $9,000 | $15,000 |
| Professional Fees | $2,500 | $4,000 |
| Graphics | $4,000 | $8,000 |
| Rent (parking location/office) | $500 | $2,500 |
| Office Expense | $500 | $1,250 |
| Computer, Phone and Fax Systems | $1,200 | $3,500 |
| Required Operating and Financial Software Program | $1,000 | $3,500 |
| Business Licenses and Permits | $500 | $1,500 |
| Additional Funds | $30,000 | $50,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | Generally, $10,000 (with conditions up to $15,000 or 3% of purchase price) |
| Renewal Fee | $2,000 per population of 100,000 in the Territory or $5,000, whichever is greater |
| Technology Fee | $1,500 annually (Technology Fee); $115 to $500 per month (CRM Fee); $40 per vehicle (GPS Tracking Software) |
| Audit Fee | Our costs and expenses of conducting audit, including travel and lodging (if conditions met) |
| Key Account Programs | Will vary under circumstances and may be determined based on number of participating franchisees or other factors. |
| Additional Opening Support Fee | A reasonable fee, up to $500 per day, plus the reasonable travel, meal, and lodging expenses of our opening support personnel |
| Training Fees – Remedial and Optional Training | $500 per trainee |
| Annual Conference | Currently, one complimentary registration and a cost set by Franchisor thereafter |
| Non-attendance Fee | $2,000 |
| Call Center Fee | $2,000 Monthly |
| Service Deficiency Fee | Our costs |
| Change of Ownership Fee | Currently, (a) the greater of $500 or our external legal and administrative costs; plus (b) applicable training fee, currently $100 per day for each individual we require to attend training. |
| Procurement of Insurance | Cost of insurance, plus reasonable fee of up to 25% of total insurance premium cost. |
| Vendor Review | Our reasonable costs, plus the reasonable travel, meal and lodging expenses of our vendor review personnel. |
| Management Fee | Up to $500 per day, plus our costs and overhead. |
| Step In Fee | Up to $500 per day, plus our costs and overhead |
| Interest | 12% per annum or the maximum rate permitted by applicable law, whichever is less |
| Late Fee | $100 for second occurrence of payment more than 30 days past due; $200 for third occurrence; $300 for each subsequent occurrence |
| Insufficient Funds Fee | $50 or the amount the bank charges us due to the insufficient funds, whichever is greater. |
| Indemnity for Tax Withholding | Amount of any penalties, interest, and expenses we incur |
| Non-compliance Fee | 1% of Gross Revenue |
| Enforcement Costs | Will vary under circumstances |
| Defense Costs | Our actual costs and expenses |
| Indemnification | Will vary under circumstances |
| Liquidated Damages | The greater of: (i) two years of Royalty Fees (calculated as your average Royalty Fees per payment period in the year preceding the termination of your Franchise Agreement, multiplied by the number of payment periods occurring in a two-year period); or (ii) $100,000. |
| De-identification Fee | Our costs |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 5 business days |
| Classroom Training | 28 |
| On-the-Job Training | 68 |
| Training Location | Doylestown, Pennsylvania |
| Additional Training | Franchisor makes available additional required and optional training programs as deemed necessary and appropriate. Training can be in person, by video, via the internet, or other means, and may be performed by franchisor, affiliates, or third parties. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | Yes |
| Territory Size | Approximately 200,000 individuals |
| Description | Franchisees receive a protected territory defined by postal zip codes, typically with a population of 200,000 individuals. While protected from other Monster Tree Service businesses operated by the franchisor or other franchisees, the franchisor retains rights to operate businesses under other marks, offer similar products/services through dissimilar channels, and acquire/merge with other brands even if they have locations in the territory. Franchisees may not solicit or advertise outside their territory without consent. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | one (1) additional term of ten (10) years |
| Renewal Fee | $2,000 per population of 100,000 in the Territory or $5,000, whichever is greater |
| Renewal Conditions | Written notice of desire to renew (6-12 months before expiration), no default, good record of customer service and Brand Standards compliance, good terms with franchisor (no litigation), sign then-current Franchise Agreement (may differ substantially), pay renewal fee, sign general release of claims, meet training requirements, demonstrate right to Approved Location, remodel/refurbish/renovate vehicles and premises, and update computer systems and vehicles. |
| Transfer Fee | Generally, $10,000 (with conditions up to $15,000 or 3% of total purchase price if franchisor identifies purchaser, plus any third-party broker fee) |
| Transfer Conditions | Franchisee and Owners must be in compliance, proposed transferee meets qualifications, signs current Franchise Agreement and Personal Guarantee, completes training, upgrades business to current Brand Standards, signs general release, price and terms do not harm viability of business, and financing is subordinated to franchisor obligations. |
| Termination for Cause | Immediate termination without cure period for: failure to obtain Approved Location within 3 months, failure to complete pre-opening training, failure to open by Opening Deadline, unauthorized closing for 3+ days, loss of premises, refusal to permit inspection, non-compliance with competition restrictions, unauthorized transfer, misuse of confidential information, false records/underreporting sales, embezzlement, felony conviction, insolvency, appearance on 'blocked' persons list, material breach not curable, failure to meet assessment scores, failure to maintain insurance, failure to resolve customer complaints, failure to attend annual convention for 2 consecutive years, business license suspension/revocation, failure to conduct background checks, repeated defaults, or non-payment within 7 days of notice. Other defaults have a 30-day cure period. |
| Non-Compete Period | two (2) years |
| Non-Compete Details | During the term of the franchise, franchisee and owners may not have any interest in a "Competing Business" (tree, shrub, other plant or landscape products/services, or similar businesses). After expiration, termination, or transfer, the non-compete applies for two years within the Territory, 40 miles of the Territory, any zip code where customers were served, or within 10 miles of any other existing franchised businesses or franchisor-operated businesses under the Marks. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Franchisee must designate a "Key Person" responsible for day-to-day operations and binding decisions. The Key Person must successfully complete initial training and work on premises. If an Owner is not the Key Person, the General Manager must be the Key Person and may act as the primary salesperson if they have at least two years of sales experience in the tree service industry. Owners with 5% or greater interest must sign a Personal Guarantee. |
| Required Suppliers | Franchisor or designated suppliers for Local Marketing Program, CRM Software, Branded Products (stationery, forms, marketing pieces, signage, uniforms, patches, private labeled materials), Payment Processing, Equipment and Machinery (Ford Pick-up Truck, Chip Truck, Chipper, Stump Grinder, Avant Articulating Loader and Trailer), Sales Vehicles, Vehicle GPS Tracking System, Call Center. |
| Supply Restrictions | Franchisee must purchase or lease items from franchisor or designated suppliers, or from approved third parties that meet franchisor specifications. Franchisor and its affiliates may earn profits, rebates, administrative fees, commissions, or other benefits from sales to franchisees. Franchisor negotiates purchasing arrangements with vendors and franchisees must participate. Franchisor can impose other restrictions at any time. |
| Franchisor Revenue from Suppliers | $502,819 (6% of total revenue) from required purchases by Monster Tree Service franchisees; $32,985 from purchases by Monster Tree Service franchisees through BuyMax. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | Franchisor may permit financing of up to 75% of the Franchise Fee and any Additional Population Fee, payable in up to 36 monthly installments at 12% interest per annum. A Promissory Note and Guaranty are required, and a security interest in the Franchised Business assets will be taken. Franchisor does not offer direct or indirect financing for other initial investments or guarantee third-party obligations. |
Monster Tree Service Franchise Earnings — Item 19
Average Revenue
$1.3M
Median Revenue
$1.2M
Revenue Range
$402K – $3.3M
Sample Size
77 units
Past financial performance does not guarantee future results. Individual results will vary.
Monster Tree Service Litigation & Risk Flags
Clean Litigation RecordMonster Tree Service has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Monster Tree Service System Growth
Total Units
250
Franchised
247
Company-Owned
3
Monster Tree Service currently operates 247 franchised locations and 3 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 46 | 7 | 180 |
| 2021 | 72 | 8 | 244 |
| 2022 | 12 | 9 | 247 |
Transfers: 0 | Closures: 9
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$190.8M
Net Income
$36.6M
Total Assets
$780.1M
Audited by PricewaterhouseCoopers LLP for year ending December 31.
Monster Tree Service Franchise — FAQ
The total investment to open a Monster Tree Service franchise ranges from $399,035 to $535,608, per their Franchise Disclosure Document. This includes the initial franchise fee of $49,500. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Monster Tree Service charges a royalty fee of 6.5% of the first $1,000,000 of Gross Revenue; 5% of Gross Revenue from $1,000,001 to $2,000,000; 4.25% of Gross Revenue from $2,000,001 to $3,000,000; 3.5% of Gross Revenue in excess of $3,000,000 of gross sales, plus a Currently, 1% of Gross Revenue (Brand Fund Contribution); greater of (i) $33,000 (an average of $2,750 per month) or (ii) 10% of the preceding calendar year’s Gross Revenue, per calendar year for Local Marketing contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Monster Tree Service Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Monster Tree Service to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Monster Tree Service franchise owners report average revenue of $1.3M and median revenue of $1.2M. This is based on a sample of 77 units. Past performance does not guarantee future results.
Monster Tree Service has been franchising since 2021. The FDD shows an investment range of $399,035-$535,608, a 6.5% of the first $1,000,000 of Gross Revenue; 5% of Gross Revenue from $1,000,001 to $2,000,000; 4.25% of Gross Revenue from $2,000,001 to $3,000,000; 3.5% of Gross Revenue in excess of $3,000,000 royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $49,500 and the total investment ranges from $399,035 to $535,608 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
Similar Home Services Franchises
Interested in Monster Tree Service?
Get free info on this franchise. We will send you a detailed FDD report by email.
Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Monster Tree Service and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Monster Tree Service or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com