About Mossy Oak Properties Franchise
Mossy Oak Properties is a real estate franchise specializing in rural land, farms, ranches, hunting properties, and recreational real estate.
The brand operates under the Mossy Oak name, one of the most trusted brands in the outdoor lifestyle industry, and has been franchising since 2002 under parent company Haas Outdoors, Inc.
Each office serves buyers and sellers of land and rural properties with expert knowledge of the outdoor real estate market.
Mossy Oak Properties Franchise Cost & Fees
Minimum Investment
$20K
Average Investment
$46K
Maximum Investment
$72K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $5,000 - $15,000 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Commissions of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Gross Commissions, subject to a minimum of $200 per month per office | National brand fund |
| Total Investment Range | $20,250 – $72,250 | Includes build-out, inventory, working capital |
The investment range of $20K–$72K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Commissions) and marketing fee (2% of Gross Commissions, subject to a minimum of $200 per month per office) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $5,000 | $15,000 |
| Mossy Oak Properties Advertising Campaign (MOPAC) | $0 | $0 |
| Other Advertising | $0 | $3,000 |
| Office Set-up/Improvements | $2,500 | $10,000 |
| Signs | $1,000 | $5,000 |
| Furniture Fixtures and Equipment | $3,250 | $11,750 |
| Inventory and Supplies | $200 | $2,000 |
| Training | $500 | $3,500 |
| Insurance | $300 | $2,000 |
| Miscellaneous Opening Cost | $2,500 | $5,000 |
| Additional Funds 3 months | $5,000 | $15,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $500 per year remaining on franchise term |
| Renewal Fee | $3,000 |
| Technology Fee | Not more than $100 per month (Internet Access) |
| Audit Fee | Cost of audit and related expenses, including reasonable attorney fees; Up to $500 if you cancel or reschedule an audit within 3 business days of a scheduled audit |
| Minimum Royalty | $6,000 per year, per office payable at a rate of $500 per month |
| Additional Training | $500 per person per day |
| Relocation/Improvement costs | Variable |
| Insurance | Variable |
| Other training fees | Vary by course |
| Interest | The lesser 18% per annum or the highest rate allowed by law. |
| Email services | Undetermined |
| Costs and attorney fees | Variable |
| Indemnification | Variable |
| Product/Service | Variable |
| Liquidated damages | $700 per month from the time of termination until the Expiration Date of your Franchise Agreement, not to exceed 2 years |
| Local or Regional Councils | To be determined by the franchisees who organize the Council |
| Consultation | $400 per day plus expenses |
| Taxes | Variable |
| Conventions | Variable |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 2 days |
| Classroom Training | 14 hours |
| On-the-Job Training | 0 hours |
| Training Location | West Point, Mississippi, or other selected site |
| Additional Training | The franchisor operates periodic sales training programs, seminars, and conferences, for which a registration fee or other fee may be charged. Most additional training is optional. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected Area |
| Exclusive Territory | Yes |
| Territory Size | The county where your Approved Office Location is situated, or a negotiated area in a Metropolitan County with a population of not less than 150,000 nor more than 300,000. |
| Description | During the term of the agreement, the franchisor will not grant another Mossy Oak Properties office within the franchisee's Protected Area. The Protected Area is either the county of the Approved Office Location or a negotiated area in a Metropolitan County based on demographics. Franchisees may list, advertise, and sell properties outside their Protected Area, but cannot solicit business by billboard advertising within another franchisee's Protected Area. The franchisor and its affiliates retain the right to use other channels of distribution (e.g., Internet, telemarketing) within the Protected Territory without compensation to the franchisee. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | Lesser of 10 years or the duration of the Franchise Agreement |
| Renewal Fee | $3,000 |
| Renewal Conditions | To renew, the franchisee must: (1) pay a $3,000 renewal fee, (2) provide written notice 6 months to 60 days prior to expiration, (3) have complied with all terms of the Franchise Agreement, (4) agree to execute the then-current franchise agreement (which may have materially different terms, require upgrades, new systems, higher fees, and additional training), and (5) execute a general release of claims. |
| Transfer Fee | $500 per year remaining on term |
| Transfer Conditions | Franchisor approval is required for all transfers. Conditions include: proposed transferee qualification, payment of all outstanding debts, curing all defaults, execution of a general release of claims by the transferor, execution of the then-current franchise agreement by the transferee, payment of a transfer fee, and facility/location not changed. |
| Termination for Cause | The franchisor can terminate for cause if the franchisee breaches any representations, warranties, or obligations under the agreement or other agreements, or if certain events occur (e.g., license suspension, insolvency, material misrepresentation, felony conviction, disclosure of trade secrets, failure to meet net worth requirements). |
| Non-Compete Period | During the term of the franchise |
| Non-Compete Details | During the term of the agreement, neither the franchisee nor its affiliates may have an ownership interest in, or perform services for, any other real estate service business or other competitive business anywhere, without prior written consent from the franchisor. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | If the franchisee is a sole proprietor, they must actively participate in management. For partnerships, corporations, or LLCs, individuals owning a majority interest must engage or participate in management and/or supervision. A Responsible Broker, approved in writing by the franchisor, must be designated to supervise affairs and ensure compliance with the Franchise Agreement and Manuals. |
| Required Suppliers | Franchisees are required to purchase signs, stationery, business cards, and other trademarked items that meet franchisor specifications. The franchisor reserves the right to require franchisees to add products or services (e.g., mortgage origination, credit cards, Internet/communication services) deemed essential to operations or quality, which may necessitate buying specific equipment or services. |
| Supply Restrictions | Franchisees may purchase supplies from approved suppliers or any other supplier that meets franchisor specifications. The franchisor may limit the number of approved suppliers to obtain volume discounts, ensure consistent quality, and adequate supplies. |
| Franchisor Revenue from Suppliers | None to date, but may receive rebates from Approved Suppliers in the future which will be placed into MOPAC. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing to franchisees. We do not guarantee your notes, leases or other obligations. |
Mossy Oak Properties Franchise Earnings — Item 19
Mossy Oak Properties does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Mossy Oak Properties does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Mossy Oak Properties Litigation & Risk Flags
Clean Litigation RecordMossy Oak Properties has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Mossy Oak Properties System Growth
Total Units
89
Franchised
89
Company-Owned
0
Mossy Oak Properties currently operates 89 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 4 | 8 | 98 |
| 2021 | 6 | 3 | 101 |
| 2022 | 3 | 11 | 93 |
Transfers: 2 | Closures: 22
Public Figures (Item 18)
The following public figures are associated with this franchise: Jeff Foxworthy
State Registrations
Registered in 13 states: California, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin
Franchisor Financials (Item 21)
Revenue
$4.7M
Net Income
$1.8M
Total Assets
$4.5M
Audited by TAYLOR, POWELL, WILSON & HARTFORD, P.A. CERTIFIED PUBLIC ACCOUNTANTS for year ending December 31.
Mossy Oak Properties Franchise — FAQ
The total investment to open a Mossy Oak Properties franchise ranges from $20,250 to $72,250, per their Franchise Disclosure Document. This includes the initial franchise fee of $5,000 - $15,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Mossy Oak Properties charges a royalty fee of 6% of Gross Commissions of gross sales, plus a 2% of Gross Commissions, subject to a minimum of $200 per month per office contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Mossy Oak Properties Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Mossy Oak Properties to ensure you have the most up-to-date version.
Mossy Oak Properties does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Mossy Oak Properties has been franchising since 2002. The FDD shows an investment range of $20,250-$72,250, a 6% of Gross Commissions royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $5,000 - $15,000 and the total investment ranges from $20,250 to $72,250 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Mossy Oak Properties and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Mossy Oak Properties or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com