About Mr. Twister Pretzels Franchise
The Pretzel Twister is a retail bakery franchise specializing in the preparation, merchandising, advertising, and sale of hand-twisted, gourmet soft pretzels with flavored toppings, hand-squeezed lemonade, and other beverages.
Franchisees operate day-to-day by baking pretzels using proprietary recipes and techniques, serving customers in high-traffic retail locations, managing inventory and staff, and maintaining quality and cleanliness standards.
The target customers are consumers of all ages and income levels who frequent shopping malls, shopping centers, and similar retail environments.
Mr. Twister Pretzels Franchise Cost & Fees
Minimum Investment
$122K
Average Investment
$171K
Maximum Investment
$220K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $25,000 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of gross sales (0.5% to national advertising fund, balance for local advertising) | National brand fund |
| Total Investment Range | $121,700 – $220,000 | Includes build-out, inventory, working capital |
The investment range of $122K–$220K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Sales) and marketing fee (2% of gross sales (0.5% to national advertising fund, balance for local advertising)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $25,000 | $25,000 |
| Equipment | $36,000 | $45,000 |
| Leasehold Improvements and Construction Costs | $39,700 | $100,000 |
| Opening Inventory and Start up Supplies | $7,500 | $15,000 |
| Lease of Building, Deposit | $2,000 | $7,000 |
| Opening Advertising | $500 | $2,500 |
| Initial Training | $500 | $2,000 |
| Signage | $5,000 | $8,000 |
| Insurance | $1,000 | $1,500 |
| Professional Fees | $500 | $2,500 |
| Additional Funds for three month initial phase | $4,000 | $11,500 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 or the then-current transfer fee, whichever is greater |
| Renewal Fee | The greater of $2,500 or the amount then being charged by Franchisor |
| Audit Fee | Cost of audit if underpayment of 5% or more is found |
| Late Fees | $100 per late payment plus 18% annual interest |
| Site Selection Fee | Franchisor's expenses if more than two on-site evaluations required |
| Securities Offering Fee | $5,000 per offering |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 3 days |
| Classroom Training | 12 hours |
| On-the-Job Training | 18.5 hours |
| Training Location | New Hill, NC (principal office and franchised retail bakery near Cary, NC) |
| Additional Training | Franchisor may require additional courses, seminars, and training programs from time to time. Subsequent managers may also be required to attend training. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | Yes |
| Territory Size | The shopping mall, shopping center, or store where the franchised business is located |
| Description | During the term of the Franchise Agreement, the franchisor will not establish nor license another Franchised Business within the same shopping mall, shopping center, or store. The franchisor retains rights to establish franchises outside the Protected Territory regardless of proximity, and to sell products through supermarkets, convenience stores, internet, catalog sales, telemarketing, or other channels within the territory without compensation to the franchisee. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | Two additional consecutive terms of 10 years each |
| Renewal Fee | The greater of $2,500 or the then-current renewal fee being charged by Franchisor |
| Renewal Conditions | Written notice 3-6 months before end of current term, renovate store to current standards, not in default, all monetary obligations satisfied, execute then-current franchise agreement (which may have materially different terms including higher royalties), execute general release, comply with current qualification and training requirements, furnish current lease copy |
| Transfer Fee | $10,000 or the then-current transfer fee, whichever is greater |
| Transfer Conditions | All monetary obligations satisfied, not in default, transferor signs release, transferee meets franchisor qualifications, transferee signs then-current franchise agreement, transferee refurbishes premises to current standards, transferee completes training, transfer fee paid |
| Termination for Cause | Curable defaults (30-day cure period): breach of franchise agreement, failure to pay, failure to obtain consent, loss of lease, failure to remain open, misrepresentation, mishandling of proprietary marks. Non-curable defaults (immediate termination): failure to open on time, failure to finish training, abandonment, felony conviction, unauthorized assignment, violation of non-compete/non-disclosure, falsification of books, repeated defaults, default under other agreements with franchisor, bankruptcy |
| Non-Compete Period | 2 years after termination/expiration/transfer |
| Non-Compete Details | No involvement in any business featuring the sale of baked pretzels within a 6-mile radius of the franchised location or any other Pretzel Twister location for 2 years. During the term, no ownership or involvement in any competing baked pretzel business. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | The Franchised Business must at all times be under the direct, on-premises supervision of a qualified manager who has successfully completed the franchisor's training program. The franchisee must maintain a competent, conscientious, trained staff including a fully-trained manager. Owner-operator is not explicitly required as long as a qualified manager is in place. |
| Required Suppliers | Flour mix must be purchased from a designated supplier; oven adapter must be purchased from a designated manufacturer. Neither supplier is affiliated with the franchisor. |
| Supply Restrictions | Franchisees must purchase flour mix and oven adapter only from suppliers designated by the franchisor. All other products must be from suppliers approved by the franchisor. |
| Franchisor Revenue from Suppliers | In fiscal year ending December 31, 2021, franchisor derived $69,759 in rebates from two food and drink vendors plus $33,802 in direct product sales, totaling $103,561 (18% of total revenues of $575,417). |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | The franchisor does not provide any financing to franchisees and does not guarantee leases, promissory notes, or other obligations. |
Mr. Twister Pretzels Franchise Earnings — Item 19
Mr. Twister Pretzels does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Mr. Twister Pretzels does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Mr. Twister Pretzels Litigation & Risk Flags
Clean Litigation RecordMr. Twister Pretzels has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Mr. Twister Pretzels System Growth
Total Units
26
Franchised
26
Company-Owned
0
Mr. Twister Pretzels currently operates 26 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 0 | 6 | 33 |
| 2020 | 0 | 5 | 28 |
| 2021 | 0 | 2 | 26 |
Transfers: 2 | Closures: 2
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$575K
Mr. Twister Pretzels Franchise — FAQ
The total investment to open a Mr. Twister Pretzels franchise ranges from $121,700 to $220,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $25,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Mr. Twister Pretzels charges a royalty fee of 6% of Gross Sales of gross sales, plus a 2% of gross sales (0.5% to national advertising fund, balance for local advertising) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Mr. Twister Pretzels Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Mr. Twister Pretzels to ensure you have the most up-to-date version.
Mr. Twister Pretzels does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Mr. Twister Pretzels has been franchising since 1993. The FDD shows an investment range of $121,700-$220,000, a 6% of Gross Sales royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $25,000 and the total investment ranges from $121,700 to $220,000 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Mr. Twister Pretzels and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Mr. Twister Pretzels or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com