About Renaissance Franchise
Renaissance Hotels are full-service hotels franchised by Marriott International, Inc.
that cater to discriminating business and leisure travelers.
Franchisees operate hotels ranging from approximately 100 to over 1,000 guestrooms, offering a variety of food and beverage options including restaurants, lounges, room service, catering, and banquet services.
Renaissance Franchise Cost & Fees
Minimum Investment
$82.8M
Average Investment
$108.6M
Maximum Investment
$134.5M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $100,000 plus $400 per guestroom in excess of 250 guestrooms | One-time payment upon signing |
| Royalty Fee | 5% of Gross Room Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1.5% of Gross Room Sales (part of Program Services Contribution) | National brand fund |
| Total Investment Range | $82,822,140 – $134,461,740 | Includes build-out, inventory, working capital |
The investment range of $82.8M–$134.5M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of Gross Room Sales) and marketing fee (1.5% of Gross Room Sales (part of Program Services Contribution)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Application Fee | $120,000 | $120,000 |
| Pre-Opening Training, Revenue Management, Marketing & Digital Support, and Related Services | $115,250 | $182,250 |
| Property Management System, Reservation System, Yield Management System, and Sales and Catering System | $217,000 | $287,000 |
| Other Systems and Training | $42,000 | $135,000 |
| Market Feasibility Study | $15,000 | $25,000 |
| Building Construction (300 guestrooms) | $63,630,000 | $106,050,000 |
| Kitchen and Laundry Equipment (300 guestrooms) | $1,740,000 | $2,250,000 |
| Furniture and Fixtures (300 guestrooms) | $8,310,000 | $10,590,000 |
| Technology Hardware & Software and Network Infrastructure (300 guestrooms) | $810,000 | $1,980,000 |
| Operating Supplies (300 guestrooms + per hotel) | $1,972,400 | $2,497,000 |
| Professional Design Services (300 guestrooms) | $3,180,000 | $5,310,000 |
| Start-Up Costs (300 guestrooms) | $1,440,000 | $2,250,000 |
| Food Safety and Sanitation Compliance | $490 | $490 |
| Opening Advertising | $130,000 | $185,000 |
| Opening Event | $50,000 | $200,000 |
| Additional Funds - first 3 months (300 guestrooms) | $1,050,000 | $2,400,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | Greater of $150,000 or $500 per guestroom |
| Renewal Fee | Not applicable - franchise agreement is not renewable |
| Technology Fee | Program Services Contribution of 2.12% of Gross Room Sales + $50,000/year + $510/guestroom/year covers reservation system, property management system support, guest satisfaction surveys, and other technology; additional per-system fees for POS ($9.64-$22.00/month/workstation), Mobile Key ($8-$11/guestroom/year), email ($5.12-$11.03/month), computer support ($11.07-$27.00/PC/month) |
| Audit Fee | Annual audit covered by Program Services Contribution; re-audits $1,350-$4,500; non-compliance re-inspections $10,000 |
| Marriott Bonvoy Loyalty Program | 4.2% of qualifying revenue from loyalty members earning points + 1% of qualifying event revenue (max $300/event) |
| Transaction-Based Media | 8% of applicable gross room revenues, not to exceed $200 per stay |
| Cooperative Advertising and Marketing Initiatives | Varies based on campaign size and participation |
| Gift Cards | Varies; up to 10% charge of amount tendered |
| Intermediary Payments/CTAC | Varies; includes Preferred Travel Agency program at 10% of qualifying room revenue |
| QuickGroup Online Booking | 2% of gross group room revenue and function space revenue |
| Customer Issue Resolution | $55 per complaint handled by Marriott + reimbursement of all resolution costs |
| Guest Satisfaction Survey Data Manipulation | Up to $5,000 per quarter |
| Best Rate Guarantee Non-Compliance | $50-$500 per violation |
| Red Zone Quality Assurance | $2,750 for Red Zone 2 and each escalation; additional $2,500 at Red Zone 3+ |
| Removal of Hotel from System | $25,000 |
| Unauthorized Electronic Identifier | $100 per day |
| Accounting Audit (underpayment) | Amount of underpayment plus interest; audit costs if underpayment exceeds 5% |
| Interest on Overdue Amounts | Lesser of 18% per year or maximum permitted by law |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | On-site pre-opening training averages 14 days but may last up to 21 days; plus pre-opening revenue management support of 3-5 days; plus ongoing required training programs throughout employment |
| Classroom Training | Varies by program; examples include 4-6 hours for Alcohol Awareness, 8 hours for Food Safety Management Certification, 24 hours + 8 OJT hours for Leading the Guest Experience, 8 hours for Ready Set Discover orientation, 4-50 hours for Systems Training |
| On-the-Job Training | Varies by role and program; 8 hours for Leading the Guest Experience, 30-50 hours for R Finds navigator training, varies for Compass front office training |
| Training Location | Combination of on-site at hotel, market-based locations, web-based/virtual, and Marriott designated locations (Bethesda, MD headquarters area). General manager brand immersions held in cohort sessions. Executive Orientation held at designated Marriott locations. |
| Additional Training | Extensive ongoing required and recommended training programs including brand service culture training, revenue management certification (One Yield), sales training (Ready Set Sell), food safety certifications, loyalty program training, systems training, leadership development programs, and annual general managers conferences. Learning Management System subscription required for all associates ($17-$22/associate/year). Business Skills Library available. Learning and development bundle anticipated in 2023 ($11.60-$12.80/guestroom/year). |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Territory Size | If granted, may be defined as a radius around hotel or delineated by streets, highways, or other geographical boundaries; duration of 5 years or less |
| Description | Franchisee will not receive an exclusive territory. Marriott and affiliates retain rights to develop, promote, own, operate, lease, license, franchise, and manage other hotels and lodging products at any location including locations adjacent or proximate to the hotel. If a territory is granted, it applies to Renaissance Hotels only, for 5 years or less, and does not apply to existing or in-development hotels, chain acquisitions of 4+ hotels, residential/condominium products, or other Marriott brands. Continuation of territorial rights is not contingent on sales volume but may depend on timely construction and opening. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 20 years after the date Marriott authorizes the hotel to open as a system hotel |
| Renewal Term | Not renewable - franchise agreement is not renewable and franchisee has no expectation of any right to extend the term. After expiration, Marriott may in sole discretion agree to enter into a new franchise agreement on then-current form with potentially materially different terms. |
| Renewal Fee | Not applicable |
| Renewal Conditions | Not applicable - agreement is not renewable |
| Transfer Fee | Greater of $150,000 or $500 per guestroom, plus Marriott outside counsel costs |
| Transfer Conditions | Requires Marriott's prior consent; transferee must submit application and pay application fee; must satisfy current owner qualifications; must retain qualified management company if deemed necessary; must execute then-current form franchise agreement with then-current fees; must complete property improvement plan; all amounts owed must be paid; general release of claims required; hotel must be in good standing under quality assurance program; no uncured breach or default |
| Termination for Cause | Immediate termination without cure for: bankruptcy/insolvency, becoming a Restricted Person, violation of applicable law, becoming a Competitor, unauthorized transfers, dissolution, loss of right to operate hotel, cessation of operations, pattern of underreporting (3+ times in 24 months), threat to public health/safety, failure to achieve quality assurance thresholds, disclosure of confidential information. 30-day cure period for: failure to timely construct/open, failure to complete renovations, failure to pay amounts due, failure to comply with standards, conviction of serious crime by personnel |
| Non-Compete Period | During term and potentially 6 months after early termination (right of first refusal); 2 years for casualty-related termination (liquidated damages if replacement lodging operated at same location) |
| Non-Compete Details | During term: Cannot use hotel to divert business to other businesses or promote non-Marriott lodging. Cannot sell/lease hotel to, or become, a Competitor without Marriott approval, subject to Marriott's right of first refusal. After termination: Marriott's right of first refusal to purchase hotel if proposed transfer to Competitor survives for 6 months after early termination. If terminated due to casualty and franchisee operates replacement lodging at same location during original term, must pay liquidated damages. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Franchisees must operate the hotel or hire a management company consented to by Marriott. A general manager who has successfully completed Marriott's training program must directly supervise the business on premises. General manager and other managers must devote full time to management and operation. If Marriott determines franchisee is not qualified to operate, must hire approved management company or participate in Franchisee Introduction to Marriott (FITM) program. Entity franchisees may be required to have principals sign a guaranty. On-premises management company or general manager not required to have equity interest. |
| Required Suppliers | Must use FF&E, OS&E, and other goods/services conforming to Marriott standards and specifications. Certain food products, FF&E, OS&E, communication systems may be purchased only from Marriott or designated/approved sources. Exterior signs must be purchased from approved sign vendors. Pepsi products designated as standard beverages. Must use certified internet provider meeting Marriott bandwidth and wireless standards. |
| Supply Restrictions | Franchisee may propose new suppliers with written request and samples for Marriott approval. Marriott may specify particular models or brands available from only one supplier. Must comply with Marriott's cleanliness standards including heightened COVID-19 protocols. Approximately 80-90% of establishment costs and 46-60% of annual operating costs must come through Marriott, affiliates, approved suppliers, or items meeting Marriott specifications. |
| Franchisor Revenue from Suppliers | Approximately $16,704,671 in 2021 from franchisees' required purchases (less than 0.12% of Marriott's total gross revenue of $13,857,000,000) |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Generally does not offer direct or indirect financing or guarantee franchisee financing. However, under very limited circumstances and at sole discretion, may offer credit support in the form of a contingent guaranty of a portion of a third-party loan or may make a mezzanine loan. Also contemplating a Development Incentive Program for historically underrepresented diverse owners, which may include discounted franchise fees, key money, or other assistance. |
Renaissance Franchise Earnings — Item 19
Renaissance does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Renaissance does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Renaissance Litigation & Risk Flags
9 Pending Actions ListedReview the full FDD for details on pending litigation.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Renaissance System Growth
Total Units
85
Franchised
60
Company-Owned
25
Renaissance currently operates 60 franchised locations and 25 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 2 | 4 | 86 |
| 2020 | 7 | 6 | 87 |
| 2021 | 1 | 3 | 85 |
Transfers: 7 | Closures: 3
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$13857.0M
Audited by Ernst & Young LLP for year ending December 31.
Renaissance Franchise — FAQ
The total investment to open a Renaissance franchise ranges from $82,822,140 to $134,461,740, per their Franchise Disclosure Document. This includes the initial franchise fee of $100,000 plus $400 per guestroom in excess of 250 guestrooms. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Renaissance charges a royalty fee of 5% of Gross Room Sales of gross sales, plus a 1.5% of Gross Room Sales (part of Program Services Contribution) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Renaissance Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Renaissance to ensure you have the most up-to-date version.
Renaissance does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Renaissance has been franchising since 1997. The FDD shows an investment range of $82,822,140-$134,461,740, a 5% of Gross Room Sales royalty, and includes an Item 19 earnings disclosure. There are 9 pending litigation action(s). Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $100,000 plus $400 per guestroom in excess of 250 guestrooms and the total investment ranges from $82,822,140 to $134,461,740 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Renaissance and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Renaissance or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com