About SPEED QUEEN Franchise
Speed Queen is a premium laundromat franchise offering self service access to high performance, commercial grade washing machines and dryers.
The franchise fee is $30,000, and the brand has been franchising since 2019 under Alliance Laundry Systems, LLC.
Speed Queen Stores are positioned as high end laundromats that deliver a superior laundry experience compared to traditional coin operated facilities.
SPEED QUEEN Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $30,000 | One-time payment upon signing |
| Royalty Fee | 4% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of Gross Sales (Marketing Fund Contribution) + minimum 1% of Gross Sales (Local Advertising/Cooperative), not to exceed 4% total | National brand fund |
| Total Investment Range | $1,163,500 – $1,940,000 | Includes build-out, inventory, working capital |
The investment range of $1.2M–$1.9M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (4% of Gross Sales) and marketing fee (1% of Gross Sales (Marketing Fund Contribution) + minimum 1% of Gross Sales (Local Advertising/Cooperative), not to exceed 4% total) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Franchise Fee (1) | $30,000 | $30,000 |
| Leasehold Improvements (2) | $375,000 | $687,500 |
| Washer and Dryer Equipment (3) | $530,000 | $938,500 |
| Technology Package (4) | $42,500 | $43,000 |
| Computer System Equipment (5) | $15,500 | $16,500 |
| Fixtures (7) | $45,000 | $58,000 |
| Furniture (7) | $14,500 | $23,000 |
| Security and AV (6) | $23,000 | $25,000 |
| Supplies and Inventory (8) | $4,000 | $9,000 |
| Design and Permit | $34,500 | $38,500 |
| Signage | $29,500 | $31,000 |
| Additional Funds (3 months) (9) | $20,000 | $40,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $5,000 |
| Renewal Fee | $10,000 |
| Technology Fee | 1% of Gross Sales |
| Audit Fee | Cost of inspection or audit |
| Supplemental Training | $250 per day, per person; plus reimbursement of our actual costs, including travel, lodging and meals. |
| Brand Standard Re-Audit (Mystery Shopper) | $500 + travel, accommodation and meals, if required |
| Interest | 18% per year on underpayment |
| Indemnification | Varies |
| Costs and Attorneys’ Fees | Varies |
| Temporary Management Fee | 10% of Gross Sales, plus reasonable costs |
| Supplier/Product Evaluation | $25 to $500 for each supplier/product that we approve. |
| Late Fee | $100 |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 92 hours |
| Classroom Training | 45 Hours |
| On-the-Job Training | 47 Hours |
| Training Location | Houston, TX or other designated training location |
| Additional Training | If you want us to train other personnel or if we determine additional training is required, you must pay us a supplemental training fee equal to $250 per day, per person; plus reimbursement of our actual costs, including travel, lodging and meals. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | Yes |
| Territory Size | Geographic area defined in your Franchise Agreement |
| Description | The Territory will be determined by reviewing certain demographic information and proprietary databases (including review of information such as population density, percentage of renters, number of households, average number of people per household, ethnicity, and competition). |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | two additional ten (10) year terms |
| Renewal Fee | $10,000 |
| Renewal Conditions | You must give at least 12 months’ notice, repair and update equipment and SPEED QUEEN® franchise premises, not be in breach of any agreement with us or our affiliates, satisfy all monetary obligations, have the right to remain in possession of SPEED QUEEN® franchise premises, pay a renewal fee, execute then-current Franchise Agreement and General Release and comply with current qualifications and training requirements. |
| Transfer Fee | $5,000 |
| Transfer Conditions | Transferee must meet qualifications, all monetary obligations must be paid, you must not be in default of any provisions of agreement, transferor and its principals must sign general release, transferee must assume all obligations and responsibilities of franchisee and sign then-current Franchise Agreement, upgrade Speed Queen Store to current specifications, satisfactorily complete training, pay transfer fee of $5,000, transferor must sign covenant not to compete and pay any referral fees or commissions that may be due to any franchise broker, seller or other third party. |
| Termination for Cause | Franchisor may terminate immediately without notice for insolvency, bankruptcy, judgment unsatisfied for 30 days, dissolution, execution levied against business, foreclosure suit not dismissed in 30 days, or property sold after levy. Franchisor may terminate immediately upon notice for non-compliance with confidentiality/non-compete, disclosure of Operations Manual, public health/safety threat, material misrepresentations, repeated failures to comply (2+ times in 12 months), failure to comply with transfer conditions, felony conviction, or failure to meet development requirements. Franchisor may terminate with 30 days notice for failure to designate replacement Representative, intentional misuse of Licensed Marks, failure to pay monetary obligations (14 days notice), or failure to comply with other material terms. |
| Non-Compete Period | During the term of the franchise, and for two years after termination/expiration. |
| Non-Compete Details | No involvement in a “Competitive Business” (defined as any commercial laundromat offering similar products/services, excluding ownership of less than 1% of publicly traded securities) during the term. After termination/expiration, no involvement in a Competitive Business within five (5) miles of any Speed Queen Store for two years. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | If you are an entity, you must be an officer of the Speed Queen Store with an equity ownership. You must also designate an approved individual ("Representative") to act on your behalf. The Speed Queen Store must at all times be under the direct, day-to-day, full-time supervision of you, your Representative or a general manager who has satisfactorily completed our training program. If a general manager supervises, you or your Representative must remain active in overseeing operations. |
| Required Suppliers | Yes |
| Supply Restrictions | Franchisees must purchase all or nearly all inventory/supplies from franchisor, its affiliates, or designated suppliers. Prices may be higher than elsewhere. |
| Franchisor Revenue from Suppliers | $1,537,000 |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | Our Ultimate Parent will provide financing to qualified franchisees for a portion of the initial investment. The amount of the loan repayment will vary with each franchisee, depending on the amount financed, the term of the loan and the interest rate at the time of the execution of the loan documents. Franchisee required to put 10-30% down on the total project cost. Financed amount will be a total of 70-90% of the project costs with a maximum loan amount not to exceed $2,000,000. Term is 5-10 years. Interest rates are variable, WSJ Prime + 1.50% - 4.50%. First payment deferred 90 days, first 1-16 payments interest only. Security interest in property (not real estate) at the Store. Personal Guaranty, Equipment, Leasehold Interest. No prepay penalty or security deposit if creditworthiness met. |
SPEED QUEEN Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
SPEED QUEEN Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
SPEED QUEEN System Growth
SPEED QUEEN currently operates 12 franchised locations and 16 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 3 | 0 | 19 |
| 2022 | 5 | 0 | 24 |
| 2023 | 7 | 2 | 28 |
Transfers: 0 | Closures: 2
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Audited by Ernst & Young LLP for year ending December 31st.
SPEED QUEEN Franchise — FAQ
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