About Square Cow Moovers Franchise
Square Cow Moovers is a moving services franchise that has been offering franchise opportunities since 2022.
The brand brings a fun, customer first approach to the moving industry with its memorable cow themed branding and commitment to stress free relocation experiences.
The franchise fee is $59,500.
Square Cow Moovers Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $59,500 | One-time payment upon signing |
| Royalty Fee | 7% of your Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Currently 2% of your Gross Sales (Local Advertising and Cooperatives) + 1% of your Gross Sales (National Brand Development Fund) | National brand fund |
| Total Investment Range | $167,250 – $233,450 | Includes build-out, inventory, working capital |
The investment range of $167K–$233K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (7% of your Gross Sales) and marketing fee (Currently 2% of your Gross Sales (Local Advertising and Cooperatives) + 1% of your Gross Sales (National Brand Development Fund)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee (1) | $59,500 | $59,500 |
| Lease, Utility and Security Deposits | $1,000 | $5,000 |
| Business Licenses and Permits (2) | $1,000 | $2,000 |
| Construction/Leasehold Improvements (3) | $1,500 | $5,000 |
| Vehicles and Vehicle Signage (4) | $33,000 | $45,000 |
| Signage (5) | $500 | $2,500 |
| Furniture and Fixtures (6) | $1,500 | $3,000 |
| Business Software (7) | $500 | $1,500 |
| Office Equipment, Computers and Office Supplies (8) | $3,500 | $5,000 |
| Truck Equipment (9) | $3,500 | $5,000 |
| Professional Services (10) | $1,000 | $2,500 |
| Initial Inventory (11) | $3,500 | $4,200 |
| Business and Vehicle Insurance (12) | $7,000 | $9,500 |
| Training Expenses (13) | $2,750 | $3,750 |
| Marketing Fee and Initial Launch Advertising (14) | $7,500 | $10,000 |
| Grand Opening Assistance Fee | $10,000 | $10,000 |
| Additional Funds – Initial 3 months (15) | $30,000 | $60,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | The greater of: (a) $15,000 plus any commissions, fees or other amounts that may be owed to sales brokers or other third parties involved in the transfer; or (b) 5% of the total compensation paid for the applicable franchise |
| Renewal Fee | $5,000 |
| Technology Fee | Currently $200 per month ($46.15 per week) for each truck you have in operation, plus $10 per month for your fourth and subsequent e-mail addresses |
| Audit Fee | An amount equal to all costs and expenses in connection with the audit (in addition to any unpaid amounts owed to us with interest on those unpaid amounts at a rate of 18% per year or the maximum lawful rate) |
| Call Center Fees | $184.62 per week, plus a $13 booking fee for each job booked on your behalf |
| Taxes | An amount levied by applicable tax authorities |
| Business Listings | Cost |
| Merchandise for Resale; Equipment; Décor Items | Reasonable cost |
| Interest | The lesser of 18% per year or the maximum lawful rate |
| Late Fees | $250 for each delinquent amount owed to us |
| Management Fee | The greater of: (a) $1,250 per week or (b) 10% of your Square Cow Business’ Gross Sales; plus you must pay our related costs, including any travel, lodging and meal expenses for our personnel engaged in operating your business |
| Relocation Fee | $5,000 |
| Additional or Remedial Training | Our then-current per diem fee for additional training, plus our related costs for travel, lodging and meals. Our current per diem rate is $500 per trainer |
| Securities Offering Fee | Our reasonable costs and expenses associated with the proposed offering |
| Inspection and Testing Costs | An amount equal to the greater of $500 or the actual costs and expenses we incur in connection with the evaluation of your proposed supplier (e.g. inspection expenses, cost of testing, etc.) |
| Indemnification | Varies according to loss |
| Intranet Fee | A reasonable amount based on your usage if/when we establish an Intranet |
| Insurance Fee | A reasonable amount based on our expenses |
| Enforcement Costs | Will vary |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | approximately five (5) days |
| Classroom Training | 18 - 29 |
| On-the-Job Training | 9 - 14 |
| Training Location | Cedar Park, TX |
| Additional Training | Franchisor may require Principal Owner, General Manager, and assistant managers to attend additional training programs and seminars (up to 5 days per year), including annual franchisee conventions/conferences (up to 3 days per year), for which reasonable conference registration fees may be charged. A per diem rate of up to $500 per person may be charged for additional training programs and seminars. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected Area |
| Exclusive Territory | No |
| Territory Size | typically include a population of at least 350,000 people |
| Description | Franchisees will be granted a Protected Area defined by zip codes, typically including a population of at least 350,000 people. Smaller Protected Areas may be granted in high-density markets. Boundaries are determined case-by-case considering population, traffic, proximity to retail/residential/businesses, and other site-specific data. The territory is non-exclusive, meaning the franchisor and other franchisees can compete outside the Protected Area, and the franchisor retains all rights not expressly granted. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10-year initial term |
| Renewal Term | Two additional 5-year terms |
| Renewal Fee | $5,000 |
| Renewal Conditions | To renew, franchisee must give written notice, renovate and modernize the business to current standards, not be in default, satisfy all monetary obligations, have the right to remain in possession of the location, sign a new successor franchise agreement (terms may differ, but fees not greater), and execute a general release of claims. |
| Transfer Fee | The greater of: (a) $15,000 plus any commissions, fees or other amounts that may be owed to sales brokers or other third parties involved in the transfer; or (b) 5% of the total compensation paid for the applicable franchise |
| Transfer Conditions | Conditions for franchisor approval of transfer include: all accrued monetary obligations satisfied, no default in any agreement, transferor and owners execute a general release, proposed transferee meets current qualifications and completes required training, transferee renovates/upgrades the business (if not done in prior 3 years), transferee assumes full liability under the agreement, transferee executes a new franchise agreement, and transferor remains liable for pre-transfer obligations and obtains a one-year tail on insurance policies. |
| Termination for Cause | Franchisor may terminate for various defaults, some curable (e.g., failure to maintain insurance (7 days), misuse of Marks (24 hours), failure to pay monies/submit reports (5 days), noncompetition covenant violations (10 days), failure to comply with standards (30 days), failure to secure licenses (10 days)) and some non-curable (e.g., insolvency/bankruptcy, operating at unapproved location, failure to construct/open business within required time, abandonment, threat to public health/safety, felony conviction, unauthorized transfer, disclosure of confidential information, false records/reports, repeated defaults). |
| Non-Compete Period | 2 years after termination or expiration |
| Non-Compete Details | For 2 years after termination or expiration, the franchisee may not divert business/customers to a competitor or have an interest in a similar business at the Location, within the Protected Area, or within a 50-mile radius of the Location or any existing/under-construction Square Cow Business. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The Principal Owner must be an individual holding a 5% or greater equity ownership interest and must devote a reasonable amount of time and best efforts to operating the Square Cow Business. Without franchisor's written consent, the Principal Owner may not engage in any other business. A separate General Manager may be hired to supervise day-to-day operations, but the Principal Owner remains ultimately responsible. Both Principal Owner and General Manager must meet qualifications and complete initial training. Assistant Managers are also required. |
| Required Suppliers | Lumentum Creative, LLC (marketing materials, promotional items, uniforms); Rush Enterprises Inc. (Hino 26-foot box trucks); Supermove software system (quoting, booking, dispatching, contracts); New Haven Moving Equipment Inc. (packing and moving supplies); Quickbooks Online (accounting software); designated vendor for vehicle wraps; designated suppliers for signage and trade dress. |
| Supply Restrictions | Franchisees must maintain and comply with franchisor's quality standards and specifications, equip and decorate businesses according to approved specifications, and purchase certain items from approved or designated suppliers (which may include the franchisor or its affiliates). The franchisor reserves the right to designate specific suppliers and change or add them at any time. |
| Franchisor Revenue from Suppliers | Neither the franchisor nor its affiliates had any revenues from the sale of products or services to franchisees in the fiscal year ended December 31, 2023, nor did they receive any rebates, refunds or other payments from designated sources because of transactions with franchisees during that period. The franchisor reserves the right to do so in the future. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing, and we do not guarantee your notes, leases or other obligations. |
Square Cow Moovers Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
Square Cow Moovers Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Square Cow Moovers System Growth
Square Cow Moovers currently operates 1 franchised locations and 7 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 0 | 0 | 6 |
| 2022 | 1 | 0 | 7 |
| 2023 | 1 | 0 | 8 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 15 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI, TX
Franchisor Financials (Item 21)
Audited by ALEXANDER LIEVENS LLP for year ending December 31.
Square Cow Moovers Franchise — FAQ
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