About Style Encore Franchise
Style Encore is a resale retail franchise specializing in gently used women's clothing, shoes, handbags, and accessories.
Each store buys and sells current style, on trend items, offering customers quality fashion at a fraction of original retail prices.
The brand has been franchising since 2013 and is part of the Winmark family of resale concepts, which has decades of experience in the buy sell trade retail model.
Style Encore Franchise Cost & Fees
Minimum Investment
$270K
Average Investment
$340K
Maximum Investment
$409K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $25,000 | One-time payment upon signing |
| Royalty Fee | 5% of your “Gross Sales” of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | $1,500 per year (Marketing Fee); up to 2% of Gross Sales (Advertising Fee, if imposed); minimum 5% of Gross Sales for cooperative/local advertising expenses (combined with cooperative advertising expenses) | National brand fund |
| Total Investment Range | $270,200 – $409,400 | Includes build-out, inventory, working capital |
The investment range of $270K–$409K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of your “Gross Sales”) and marketing fee ($1,500 per year (Marketing Fee); up to 2% of Gross Sales (Advertising Fee, if imposed); minimum 5% of Gross Sales for cooperative/local advertising expenses (combined with cooperative advertising expenses)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| INITIAL FRANCHISE FEE | $25,000 | $25,000 |
| FIXTURES AND SUPPLIES | $40,000 | $55,000 |
| SIGNS | $8,000 | $12,000 |
| SECURITY CAMERAS | $1,000 | $5,000 |
| POINT-OF-SALE (POS) SYSTEM | $25,200 | $32,400 |
| LEASEHOLD IMPROVEMENTS | $10,500 | $20,000 |
| BUILD-OUT | $20,000 | $50,000 |
| DEPOSITS AND BUSINESS LICENSES | $3,000 | $12,000 |
| OPENING INVENTORY | $60,000 | $80,000 |
| MISCELLANEOUS PRE-OPENING EXPENSES | $35,000 | $65,000 |
| RENT – FIRST 3 MONTHS | $12,500 | $20,000 |
| ADDITIONAL FUNDS - 3 MONTHS | $30,000 | $33,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 |
| Renewal Fee | $10,000 |
| Technology Fee | Currently $0 (may be established between $500 and $2,500 per year, per Store) |
| Audit Fee | Cost and expenses related to audit (Payable only if understatement is greater than 2%) |
| Cooperative Advertising | Maximum amount is 5% of your Gross Sales |
| Local Marketing Expenses | Minimum amount, when combined with cooperative advertising expenses, is 5% of your Gross Sales. |
| DRS Maintenance Fee | $1,000 (for the term of this Franchise Agreement) |
| Remodeling Expenses | Will vary under circumstances |
| Insurance | Will vary under certain circumstances |
| Interest Expenses | Lesser of 18% per year or maximum rate permitted by law |
| Lease Payment | Will vary under certain circumstances |
| Costs and Attorneys’ Fees | Will vary under circumstances |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | At least 10 days (5 days for New Franchisee Orientation Training and at least 5 days for Concept Training) |
| Classroom Training | 43 hours |
| On-the-Job Training | 22.5 hours |
| Training Location | Minneapolis, MN and/or Online |
| Additional Training | Franchisor may periodically conduct refresher courses, seminars and other programs for all Style Encore® franchisees. Franchisee and/or its employees will be required to attend any such programs and will be responsible for any expenses incurred by them in attending such programs including the cost of transportation, lodging, meals and any wages. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive |
| Exclusive Territory | Yes |
| Territory Size | Typically a 3 to 5 mile radius around your Store. Minimum population of 75,000 to 100,000 persons in urban areas, and 50,000 persons in other areas. |
| Description | You will receive an “Exclusive Territory” surrounding your Store, typically a 3 to 5 mile radius, with a designated development area. Winmark will not establish another franchised or company-owned Style Encore® Store at a physical location within your Exclusive Territory. Winmark reserves the right to distribute products through alternative channels (including the Internet) and to establish franchised or company-owned businesses selling similar products or services under different trademarks inside or outside the Exclusive Territory. You may advertise outside your territory and serve customers from outside, and vice versa, without compensation. Relocation is permitted with Winmark's consent, subject to meeting demographic and financial model requirements. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | continuing ten (10) year terms |
| Renewal Fee | $10,000 |
| Renewal Conditions | Franchisee must give 180 days written notice of intent to renew, comply with all material provisions of the Agreement, including monetary obligations and quality standards, remodel/modernize the Store to current physical appearance standards, pay a $10,000 Renewal Fee, execute the then-current Franchise Agreement (which may have different terms, royalty rates, advertising contributions, and an altered Exclusive Territory), and secure a renewal/extension of the lease or a new approved location within the Development Area. |
| Transfer Fee | $10,000 |
| Transfer Conditions | All accrued monetary obligations must be satisfied, Franchisee not in default, transferee-franchisee executes a written agreement to observe post-term obligations, transferee-franchisee enters into a new franchise agreement (current form, potentially different terms/fees/territory), transferee-franchisee is not a competitor, is approved by Franchisor, meets managerial/financial/business standards, has good business reputation/credit rating, and aptitude/ability to conduct business. Purchase price and payment terms must not adversely affect transferee-franchisee’s operation. If Franchisee finances, transferee-franchisee’s obligations are subordinate to Franchisor’s fees. Transferee-franchisee must successfully complete training program. |
| Termination for Cause | Franchisor may terminate if Franchisee fails to open within 9 months, violates any material provision, is convicted of a felony or crime impacting reputation, fails to conform to quality standards, fails to pay fees, is insolvent, makes assignment for creditors, abandons the business, impairs goodwill, lease expires/terminates without relocation, defaults on other agreements with Winmark, receives frequent/severe complaints, fails to cooperate with audits, or violates non-compete. Immediate termination without cure period for repeated failures, incurable breaches, willful deception, or falsifying reports. |
| Non-Compete Period | 2 years after termination or expiration |
| Non-Compete Details | During the term of the franchise, Franchisee (and principal owners/guarantors) cannot directly or indirectly own, operate, or be involved in any resale retail business involving used clothing and accessories without Franchisor's consent. After termination or expiration, the same restriction applies for 2 years within a 10-mile radius of the Franchised Location or any Style Encore® Store. This period extends for the duration of any breach. This does not preclude owning/operating other Winmark brands like Once Upon A Child® or Plato’s Closet®. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | If you are an individual, you must be the on-site owner/operator and personally manage the Store unless Winmark provides prior consent to delegate authority. If Franchisee is a corporate entity or partnership, one individual must retain at least 50% of the equity and voting interest and personally manage the franchised business. While not prohibited from other employment, the franchised business must be the primary job responsibility. Store managers for multiple stores must attend Concept Training. |
| Required Suppliers | You must license the Proprietary Software and purchase the computer hardware components for the POS System from us. You must purchase your exterior and interior signs, carpet and flooring from an approved supplier designated by Winmark. You must use an approved supplier designated by Winmark for broadcast media placement and online advertising for your pre-opening and first year marketing activities. |
| Supply Restrictions | You may purchase any products, equipment, advertising, and promotional materials and other items from Winmark or any other manufacturer or supplier who can provide items meeting Winmark’s standards (if any). You may purchase used goods from your customers or other sources, provided they meet Style Encore® buying standards, fall within an approved category, and are not determined unsafe upon reasonable inspection. No new apparel may be sold in your Store (only new accessories). |
| Franchisor Revenue from Suppliers | During Winmark’s last fiscal year, Winmark derived revenues of $3,437,658 from the sale of products, equipment and other items subject to Winmark’s standards (including revenues of $2,776,987 from the sale of computer hardware components, computer software and licensing of the Proprietary Software to the franchisees of all of its franchised brands and revenues of $660,671 from inventory sold to Play It Again Sports® franchisees through the Play It Again Sports® buying group), or 4% of Winmark’s total revenues of $78,216,200. Revenues received from the sale of computer hardware components, computer software and licensing of the Proprietary Software to Style Encore® franchisees alone during the year ended December 25, 2021 were $104,472. Winmark does not mark up the cost of computer hardware components but charges a handling fee of approximately 4% on purchases. Winmark may receive a rebate from the vendor of the Constant Contact marketing program for franchisee participation, estimated at approximately $11,600 per year, which is deposited directly into the Style Encore® marketing fund. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Winmark does not offer direct or indirect financing. We do not guarantee your note, lease or obligation. |
Style Encore Franchise Earnings — Item 19
Average Revenue
$720K
Median Revenue
$629K
Revenue Range
$158K – $2.3M
Sample Size
66 units
Past financial performance does not guarantee future results. Individual results will vary.
Style Encore Litigation & Risk Flags
Clean Litigation RecordStyle Encore has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Style Encore System Growth
Total Units
71
Franchised
71
Company-Owned
0
Style Encore currently operates 71 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 5 | 4 | 68 |
| 2020 | 4 | 3 | 69 |
| 2021 | 3 | 1 | 71 |
Transfers: 5 | Closures: 8
State Registrations
Registered in 14 states: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin
Franchisor Financials (Item 21)
Revenue
$78.2M
Net Income
$39.9M
Total Assets
$26.9M
Audited by Grant Thornton LLP for year ending December 25, 2021.
Style Encore Franchise — FAQ
The total investment to open a Style Encore franchise ranges from $270,200 to $409,400, per their Franchise Disclosure Document. This includes the initial franchise fee of $25,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Style Encore charges a royalty fee of 5% of your “Gross Sales” of gross sales, plus a $1,500 per year (Marketing Fee); up to 2% of Gross Sales (Advertising Fee, if imposed); minimum 5% of Gross Sales for cooperative/local advertising expenses (combined with cooperative advertising expenses) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Style Encore Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Style Encore to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Style Encore franchise owners report average revenue of $720K and median revenue of $629K. This is based on a sample of 66 units. Past performance does not guarantee future results.
Style Encore has been franchising since 2013. The FDD shows an investment range of $270,200-$409,400, a 5% of your “Gross Sales” royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $25,000 and the total investment ranges from $270,200 to $409,400 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Style Encore and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Style Encore or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com