About The Agency (New Development Offices) Franchise
The Agency is a luxury real estate brokerage franchise known for its sleek branding, high profile property listings, and celebrity clientele.
This particular offering focuses on New Development Offices, which specialize in marketing and selling newly constructed residential projects.
The brand has been franchising since 2015 under The Agency Holdco, Inc.
The Agency (New Development Offices) Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $400,000 | One-time payment upon signing |
| Royalty Fee | 3% of Gross Revenue during the first 12-months, then 4% of Gross Revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Not applicable | National brand fund |
| Total Investment Range | $436,100 – $779,000 | Includes build-out, inventory, working capital |
The investment range of $436K–$779K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (3% of Gross Revenue during the first 12-months, then 4% of Gross Revenue) and marketing fee (Not applicable) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $400,000 | $400,000 |
| Approved Computer Hardware | $0 | $30,000 |
| Approved Computer Software and Support Services | $5,000 | $7,500 |
| High Speed Internet Connection | $100 | $1,500 |
| Real Property, whether Purchased or Leased | $0 | $100,000 |
| Furniture, Fixtures & Equipment | $1,000 | $95,000 |
| Business Insurance | $15,000 | $45,000 |
| Additional Funds – 3 Months | $15,000 | $100,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $5,000 and reimbursement of our costs and expenses |
| Renewal Fee | $200,000 |
| Technology Fee | Not applicable |
| Audit Fee | All costs we incur in connection with an audit, plus any understatement of Gross Revenue |
| The Agency Global Forum Fee | Currently $0 (not to exceed $1,000 per person; does not include your actual out-of-pocket attendance costs) |
| Optional Training | Our then-current training fee, which will vary based on circumstances |
| Late Fee | $25,000, plus 10% per annum or the highest rate permitted by law, whichever is lower, on the balance of the late payment |
| Product and Service Fees and Costs | Will vary (amounts set forth in our Operations Manual, and depend on the nature and extent of optional products and services you request) |
| Insurance Reimbursement | Our premiums, costs and expenses |
| Indemnification | Will vary based on circumstances |
| Attorneys’ Fees | Will vary based on circumstances |
| Liquidated Damages | $250,000 |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 8.5 hours |
| Classroom Training | 8.5 hours |
| On-the-Job Training | 0 hours |
| Training Location | Via video conferencing or at the corporate office in Beverly Hills, California |
| Additional Training | The franchisor provides optional ongoing, refresher, and advanced training, which may be required. This training can be delivered via the Intranet or other virtual, instructor-led platforms, and at The Agency Global Forum or other periodic events. Franchisees are responsible for all costs of enrollment and travel for these additional training offerings. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Territory Size | United States |
| Description | The franchisee will not receive an exclusive territory and may face competition from other franchisees, company-owned outlets, or other channels of distribution or competitive brands controlled by the franchisor. The franchisor and its affiliates reserve all rights to locate or authorize other real estate brokerage offices within the Territory, including those with rights of first refusal to establish New Development Offices. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 2 years |
| Renewal Term | 5 consecutive options for 2 years each |
| Renewal Fee | $200,000 |
| Renewal Conditions | Franchisee must give 9 months' notice, be in good standing, provide a general release (if state law allows), update the Offices, sign the then-current franchise agreement (which may be materially different), pay the annual $200,000 renewal fee, and not have been in default 3 or more times during any 24-month period. All sub-franchise agreements must also be in good standing with System requirements. |
| Transfer Fee | $5,000 and reimbursement of franchisor's costs and expenses |
| Transfer Conditions | New franchisee must qualify, transfer fee must be paid, purchase agreement approved, and a current franchise agreement signed by the new franchisee. |
| Termination for Cause | The franchisor can terminate the Franchise Agreement and any Office Addendum(s) if the franchisee defaults and fails to cure. The franchisor may also exercise alternative remedies instead of termination. |
| Non-Compete Period | During the term of the franchise |
| Non-Compete Details | During the term of the franchise, the franchisee must not engage in any other real estate activities except in connection with the franchised offices (subject to state law). The franchisor has imposed no post-term non-compete restrictions, allowing the franchisee to engage in real estate activities after expiration or termination, provided they do not use the franchisor's System, Marks, or confusingly similar trademarks. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | The franchisor does not obligate the franchisee or its principals to participate in the actual operation of the offices. However, a supervising real estate broker or managing broker must be appointed to supervise the offices, complete a background check, and potentially complete training. Certain restrictions consistent with the Operations Manual must be placed on the managing broker, including maintaining confidentiality and trade secrets. |
| Required Suppliers | Franchisee and its salespersons, agents and staff are required to use approved software for managing and operating all Real Estate Activities. The franchisor is the exclusive supplier of its proprietary intranet system (the “Intranet”). |
| Supply Restrictions | All goods, services, supplies, fixtures, equipment, and inventory that you purchase or lease must meet our brand standards. The franchisor reserves the right to designate suppliers for certain products and services in the future. |
| Franchisor Revenue from Suppliers | As of the date of this disclosure document, the franchisor does not derive revenue or other material consideration from required purchases or leases. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | The franchisor does not offer direct or indirect financing, nor does it guarantee your note, lease, or any other obligation. |
The Agency (New Development Offices) Franchise Earnings — Item 19
The Agency (New Development Offices) does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
The Agency (New Development Offices) Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
The Agency (New Development Offices) System Growth
The Agency (New Development Offices) currently operates 42 franchised locations and 35 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 7 | 0 | 11 |
| 2022 | 12 | 2 | 21 |
| 2023 | 22 | 1 | 42 |
Transfers: 0 | Closures: 3
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Audited by AHCVT for year ending December 31.
The Agency (New Development Offices) Franchise — FAQ
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