About The Cocky Rooster Franchise
The Cocky Rooster is a take-out food and drink provider specializing in fresh, cooked-to-order, hand-sauced or dry-rubbed, and tossed chicken wings, boneless wings, proprietary breaded chicken tenders, chicken strips, thighs, and chicken breast sandwiches.
It also offers vegetarian and vegan wings, beverages, and seasoned regular and sweet potato fries.
Businesses may offer catering and operate solely as to-go sales or to-go sales with courtesy seating.
The Cocky Rooster Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $30,000 | One-time payment upon signing |
| Royalty Fee | 5% of Aggregate Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of Aggregate Sales | National brand fund |
| Total Investment Range | $404,250 – $590,750 | Includes build-out, inventory, working capital |
The investment range of $404K–$591K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of Aggregate Sales) and marketing fee (1% of Aggregate Sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee (2) | $30,000 | $30,000 |
| Leasehold Improvements (3) | $150,000 | $250,000 |
| Lease Security Deposit and First Month’s Rent (4) | $3,750 | $12,500 |
| Equipment (5) | $120,000 | $140,000 |
| Furnishings and Fixtures (6) | $7,500 | $20,000 |
| Signage, artwork and menus (7) | $10,000 | $20,000 |
| Initial Inventory (8) | $10,000 | $15,000 |
| POS and Computer Equipment (9) | $5,000 | $7,000 |
| Utilities Deposits (10) | $1,000 | $2,000 |
| Business licenses, permits, etc. (11) | $1,000 | $2,000 |
| Insurance deposits and premiums (12) | $1,500 | $2,250 |
| Grand Opening Advertising | $2,000 | $4,000 |
| Training Travel Expenses | $1,000 | $2,000 |
| Professional Fees | $1,500 | $4,000 |
| Additional Funds (13) | $60,000 | $80,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of the initial franchise fee then being charged to franchisees; 25% if existing franchisee/controlling principal |
| Renewal Fee | The greater of 25% of then-current Initial Franchise Fee or $10,000 |
| Audit Fee | Cost of audit (if understatement > 2%) |
| Local Advertising | Minimum of 1% of Aggregate Sales, measured quarterly |
| Training of Additional, Replacement and Successor Personnel | $2,500 |
| Pre-Opening and Opening Assistance (additional) | $250 per trainer |
| Remedial Training | $250 per trainer |
| Failed Inspection Fee | $250 per day (if applicable) |
| Non-Compliance Fee | Up to $2,500 per notice of violation |
| Relocation | $250 per day, plus travel expenses |
| Insurance Placement | 110% of the cost for insurance we place on your behalf |
| Interest | 18% or highest rate allowed by applicable law, whichever is less. |
| Late Payment or Reporting, or Declined ACH Payment (NSF) | $100 per late payment or late report |
| Enforcement Costs | To be determined |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 1 week |
| Classroom Training | 20 |
| On-the-Job Training | 31 |
| Training Location | Short Pump, Henrico, Virginia; Richmond, VA |
| Additional Training | Initial training for two management personnel is provided at no charge. Additional personnel training costs $2,500 per person, plus expenses. Remedial training is provided at a per diem rate of $500, plus expenses. Franchisor may approve franchisees to conduct their own manager training, potentially requiring certification for a fee. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected (with exceptions) |
| Exclusive Territory | No |
| Territory Size | No less than a one-mile radius |
| Description | The Franchise Agreement grants the right to operate a "The Cocky Rooster" Business at a single approved location within an Assigned Area covering no less than a one-mile radius. Franchisor and its affiliates will not establish another "The Cocky Rooster" Business within this Assigned Area, excluding non-traditional venues (e.g., airports, stadiums). However, due to these exceptions and the franchisor's right to sell collateral products or other food/beverage services under different marks, franchisees will not receive an exclusive territory and may face competition. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | additional 10-year term |
| Renewal Fee | The greater of 25% of then-current Initial Franchise Fee or $10,000 |
| Renewal Conditions | Franchisee must provide 6-12 months' notice, not be in default, repair/replace/update equipment and premises to current standards, sign the then-current franchise agreement (which may differ materially), satisfy all monetary obligations, sign a general release, and comply with current qualification/training requirements. |
| Transfer Fee | 50% of the initial franchise fee then being charged to franchisees; 25% if existing franchisee/controlling principal |
| Transfer Conditions | Franchisor's prior written consent is required. Conditions include: franchisee must be in substantial compliance, transferee must meet franchisor's current standards (e.g., business skill, financial capacity, character), all debts to franchisor satisfied, general release signed, transfer fee paid, transferee signs transfer agreement and personal guaranty (if entity), new Operating Principal/manager completes training, franchisor does not exercise right of first refusal, agreement on plan to update equipment/premises, and material terms of transfer are acceptable. |
| Termination for Cause | Franchisor may terminate for cause immediately for incurable defaults (e.g., insolvency, bankruptcy, abandonment, unauthorized use of marks, felony conviction, danger to public health/safety, repeated material defaults). For curable defaults (e.g., failure to pay fees, submit reports, maintain insurance, comply with standards), franchisee is given a 5-30 day cure period depending on the default. |
| Non-Compete Period | 2 years |
| Non-Compete Details | During the term of the franchise, franchisee and controlling principals are prohibited from operating or having an interest in a similar business in the United States or worldwide where franchisor has rights. For two years after termination/expiration/transfer, they are prohibited from diverting business/customers, soliciting employees, or operating/owning an interest in a competitive business within 10 miles of the former franchised location or any existing/under-construction Cocky Rooster Business. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | Franchisee must designate and retain an "Operating Principal" who is personally responsible for ensuring the business operates in compliance with the franchise agreement and System. If the franchisee is an individual, they must be the Operating Principal. If the franchisee is an entity, the Operating Principal must be an owner (with at least 10% ownership) designated by the franchisor as a Controlling Principal, and must devote substantial full-time efforts to supervision and performance. |
| Required Suppliers | Franchisee must use the mandatory broad-line food distributor for all required food items and ingredients. Franchisor may require purchase of other critical food ingredients, branded supplies, or promotional products from a single source or sole designated supplier. All food and beverage items, ingredients, supplies, materials, fixtures, furnishings, equipment, and other products must be obtained from approved suppliers who meet Franchisor's standards and specifications. |
| Supply Restrictions | Franchisee must purchase or lease items from franchisor-approved suppliers or in accordance with franchisor specifications. Franchisor may designate itself, an affiliate, or a company in which its officers own an interest as a future supplier. Franchisor may require specific equipment, electronic cash register system (TOAST cloud-based POS), and proprietary products prepared from confidential recipes. |
| Franchisor Revenue from Suppliers | Franchisor may receive discounts on purchases of equipment, electronic cash registers, and software from approved suppliers, which will be made available to franchisees. Franchisor may also receive commissions or rebates from suppliers based on a percentage of products purchased by franchisees, utilizing such payments as determined by Franchisor. No such revenues were received in the last fiscal year as franchising began in 2023. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer, either directly or indirectly, any financing arrangements to you. We do not guarantee your notes, leases or other obligations. |
The Cocky Rooster Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
The Cocky Rooster Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
The Cocky Rooster System Growth
The Cocky Rooster currently operates 0 franchised locations and 2 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 1 | 0 | 1 |
| 2021 | 1 | 0 | 2 |
| 2022 | 0 | 0 | 2 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 1 states: VA
Franchisor Financials (Item 21)
Audited by WELLSCOLEMAN for year ending December 31.
The Cocky Rooster Franchise — FAQ
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