About The Juice House Franchise
The Juice House is a quick serve restaurant franchise specializing in fresh pressed juices, smoothies, healthy bowls, and other nutritious food and drink items prepared to order.
Franchising since 2019, the brand serves both dine in and carry out customers seeking fresh, health focused beverages and meals in a convenient format.
The initial franchise fee is $35,000.
The Juice House Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $35,000 | One-time payment upon signing |
| Royalty Fee | 6% of gross sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Up to 2% of gross sales | National brand fund |
| Total Investment Range | $185,100 – $369,500 | Includes build-out, inventory, working capital |
The investment range of $185K–$370K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of gross sales) and marketing fee (Up to 2% of gross sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee (Note 1) | $35,000 | $35,000 |
| Leasehold Improvements (Note 2) | $25,000 | $150,000 |
| Grand Opening Advertising | $7,500 | $12,500 |
| Licenses & Permits (Note 3) | $2,000 | $3,000 |
| Lease Review Fee | $1,500 | $1,500 |
| Construction Oversight Fee (Note 4) | $2,000 | $2,000 |
| Legal Expenses & Accounting | $4,000 | $6,000 |
| Insurance (Note 5) | $1,100 | $2,500 |
| Travel and Living Expenses while Training (Note 6) | $1,000 | $5,000 |
| Pre-paid Rent / Real Estate Fees (first 3 months) (Note 7) | $3,000 | $15,000 |
| Opening Inventory (Note 8) | $10,000 | $20,000 |
| Utility Deposits | $500 | $1,500 |
| Office Equipment & Supplies | $500 | $2,000 |
| Signage | $2,000 | $10,000 |
| Furniture, Fixtures & Equipment (Note 9) | $22,000 | $50,000 |
| Computer System, POS & Camera System (Note 10) | $2,500 | $3,500 |
| Additional Funds (first 3 months) (Note 11) | $15,000 | $50,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $20,000 |
| Renewal Fee | $20,000 |
| Technology Fee | $50/month |
| Audit Fee | Cost of audit, plus 18% interest on the underpayment |
| Interest on Past Due Amounts | 18% per year or the highest amount allowed by applicable law, whichever is less |
| Bank Charges and Fees | Charges and Fees assessed by banks and third parties as a result of default in EFT payments |
| Costs of enforcement | All costs, including total amount of attorney’s fees incurred as a result of any act or omission as well as fees incurred for enforcing this agreement. |
| Approval of Products or Suppliers | Approximately $500 - $1,500 |
| Product, Equipment and Services Purchases | See Item 8 |
| Insurance Policies | Amount of unpaid premiums plus 10% of the cost of the insurance procured to reimburse us for our time and expense in obtaining the policies |
| Local Advertising Deficiency Fee | 2% of Gross Sales |
| System Modifications | Cost of implementation, unlimited |
| Offset Fee | $5,000 |
| Additional Hourly Training Fee | Currently $150 per hour, plus out-of-pocket expenses |
| Temporary Management Assistance | Currently $150 per hour, plus expenses and costs |
| Indemnification | All costs including actual attorneys’ fees |
| Liquidated Damages | Aggregate Royalty Fees and Continuing Advertising Fees due to us during the 36 month period immediately preceding termination |
| Taxes | Amount of tax or fee |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 140 hours |
| Classroom Training | 15 hours |
| On-the-Job Training | 125 hours |
| Training Location | Cranford, NJ; Garwood/New Providence, NJ; Franchisee location |
| Additional Training | Annually, franchisees and/or managers must attend refresher-training programs (up to 2 days per year) at the franchisor's headquarters, another location, or virtually, at the franchisee's expense. The franchisor may also require attendance at an annual conference with an associated fee. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | Approximately a 1-mile radius in rural areas, a 4-block radius in urban areas, or the boundaries of the shopping center/mall premises. |
| Description | The Protected Territory is described in the Franchise Agreement upon site approval, with size and boundaries determined by the franchisor based on geographic area, population density, competition, and other factors. The franchisor reserves the right to establish and operate, or license others to operate, restaurants in "Special Venues" within the Protected Territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | $20,000 |
| Renewal Conditions | Franchisee must deliver written notice 180 days prior to expiration, not be in default of any agreement, not have received more than three written default notices during the Initial Term or two during the five years preceding expiration, satisfy all monetary obligations, agree to make necessary renovations, execute a general release, comply with current qualification and training requirements, and pay a successor franchise fee of $20,000. |
| Transfer Fee | $20,000 |
| Transfer Conditions | All accrued monetary and outstanding obligations must be satisfied; franchisee must not be in default; transferor must execute a general release; transferee must execute a written assignment and guarantee performance; transferee must meet educational, managerial, business, moral character, business reputation, credit rating, aptitude, ability, and financial resource standards; transferee may be required to execute the then-current franchise agreement; transferee must upgrade the restaurant to current standards; and transferee remains liable for prior obligations. |
| Termination for Cause | The franchisor can terminate the agreement if the franchisee commits an Act of Default. Non-curable defaults include failure to timely obtain an approved location/licenses, failure to open the restaurant timely, failure to complete training, bankruptcy, abandonment of the restaurant, conviction of a felony, repeated defaults, loss/suspension of business license, trademark misuse, or unapproved transfers. Curable defaults have specified cure periods (e.g., 10 days for non-payment of fees, 5 days for non-submission of reports, 30 days for other defaults). |
| Non-Compete Period | 2 years |
| Non-Compete Details | Upon termination or expiration of the Franchise Agreement, for a continuous uninterrupted period of two years, the franchisee (and related parties) may not directly or indirectly own, operate, manage, be employed by, or have an interest in any Competitive Business (offering fresh or bottled juices, smoothies, fruit/vegetable-based beverages, or healthy food bowls as a primary offering) at the Approved Restaurant Location, within a 25-mile radius of the Approved Restaurant Location, within a 25-mile radius of any other Restaurant, or anywhere in the state of New Jersey. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | While not required, the owner-operator model is strongly encouraged. The franchised Restaurant must always be under the direct, full-time, day-to-day supervision of a designated manager. If the franchisee is an individual, they may be required to be the designated manager. If a legal entity, a designated manager must be selected, and the franchisor may require this individual to be an owner. The designated manager must complete initial training. |
| Required Suppliers | Franchisee must purchase Grawnola, Bark, baked goods, Energy Bites and all other Grab and Go items from the franchisor. Additionally, POS and Camera System, paper products, kitchen equipment (knives, containers, cutting supplies, scoops, blenders, juicers, refrigerators and freezers), cleaning equipment, marketing items, signage and most food and beverage items (produce, dairy, proteins, and superfoods) must be purchased from designated suppliers. |
| Supply Restrictions | Franchisee must maintain in sufficient supply, use and sell at all times only the services, items, products, materials, supplies and goods designated by the franchisor, and may not deviate from standards and specifications without written consent. All required goods, items and services for development and operation must be purchased from approved or designated suppliers. |
| Franchisor Revenue from Suppliers | In the year ending December 31, 2022, The Juice House LLC’s revenue from the sale of Grawnola, Bark, baked goods and Energy Bites to franchisees was $11,225.53, or 1.015% of The Juice House LLC’s total revenues of $1,105,199.11. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or any other obligation. |
The Juice House Franchise Earnings — Item 19
The Juice House does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
The Juice House Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
The Juice House System Growth
The Juice House currently operates 1 franchised locations and 2 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 0 | 0 | 2 |
| 2021 | 1 | 0 | 3 |
| 2022 | 0 | 0 | 3 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Audited by Citrin Cooperman & Company, LLP for year ending December 31.
The Juice House Franchise — FAQ
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