About The Only Facial Franchise
The Only Facial is a skincare franchise that streamlines the facial treatment experience by focusing on one perfected service rather than offering an extensive menu of options.
The brand's approach simplifies operations while delivering a consistent, high quality facial that clients can count on every visit.
The Only Facial began franchising in 2024.
The Only Facial Franchise Cost & Fees
Minimum Investment
$299K
Average Investment
$379K
Maximum Investment
$460K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $40,000.00 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Sales per month of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | The greater of 2% of the prior month’s Gross Sales or $3,500 per month (Local Advertising and Promotion); $36,000 (Grand Opening Advertising) | National brand fund |
| Total Investment Range | $298,850 – $459,500 | Includes build-out, inventory, working capital |
The investment range of $299K–$460K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Sales per month) and marketing fee (The greater of 2% of the prior month’s Gross Sales or $3,500 per month (Local Advertising and Promotion); $36,000 (Grand Opening Advertising)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Franchise Fee | $40,000 | $45,000 |
| Professional Fees | $7,500 | $20,000 |
| Rent and Security Deposit (See Note 1) | $20,000 | $40,000 |
| Insurance (First 3 Months) (See Note 2) | $750 | $1,800 |
| Utilities (First 3 Months) | $1,200 | $2,000 |
| Software (First 3 Months) (See Note 3) | $1,300 | $1,500 |
| Leasehold Improvements (See Note 4) | $40,000 | $120,000 |
| Furniture, Fixtures and Equipment (See Note 5) | $65,800 | $82,700 |
| Treatment Room Supplies (See Note 6) | $17,000 | $22,000 |
| Hardware Technology Expense (See Note 3) | $4,500 | $5,500 |
| Marketing Supplies | $2,500 | $2,500 |
| Signage | $9,300 | $10,000 |
| Initial Training Expense (See Note 7) | $28,000 | $40,500 |
| Grand Opening Advertising | $36,000 | $36,000 |
| Additional Funds for First 3 Months of Operations (See Note 8) | $25,000 | $30,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 |
| Renewal Fee | $1,000 |
| Technology Fee | Currently $300 per month |
| Audit Fee | 1.5% per month interest (or the highest rate allowed by law) plus the amount of fees unpaid if an audit or inspection of your records determines that you failed to pay all fees owed to us. In addition, if the audit or inspection reveals an understatement of Gross Sales, you must also reimburse us for the cost of the audit or inspection. |
| Training Fees (additional managers) | $1,500 per manager |
| Training Fees (aestheticians) | $2,500 per aesthetician |
| Reception Services (Optional) | 2.5% of Gross Sales per month |
| Software Licensing Fee | Currently, $0 (can be charged upon implementation of proprietary software or updates) |
| Advertising Materials | Varies depending on the advertising material |
| Gift Box Fee | 10% of the amount of gift cards redeemed at your Franchised Business each month |
| Holiday Gift Box Fee for orders in excess of allotted amount | $5 per box ordered in excess of your allotment |
| Employee Embroidery Costs | Currently, $15 per item of clothing |
| Insurance Fee | Amount of premium plus administrative fee equal to 10% of premium |
| Direct Mail Services Fee (optional) | Currently, $1.85 per mailer |
| Late Fee | 10% of the delinquent amount or the highest amount permitted by law for each month any payment owed to us remains delinquent |
| Reinspection Fee | An amount equal to the costs incurred by us to conduct a reinspection of the Franchised Business |
| Deficiency Correction Fee | The costs we incur to rectify deficiencies plus an additional 10% |
| Product Inspection and Testing | The greater of $500, or the costs we incur for inspection or testing |
| Liquidated Damages | The average Royalty Fee owed by you during the prior 12 months multiplied by the lesser of 36, or the number of months remaining on the term of the Franchise Agreement |
| Taxes | An amount equal to any state or local taxes that may be imposed on us as a result of our receipt or accrual of fees owed by you |
| Legal Fees and Indemnification | Varies according to cost or loss incurred |
| Additional Assistance | $250 per hour or $2,000 per whole day (officer); $150 per hour or $1,000 per whole day (representative) |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 50 hours classroom, 76 hours practical |
| Classroom Training | 50 |
| On-the-Job Training | 76 |
| Training Location | Virtual, Headquarters, Online and Headquarters |
| Additional Training | Franchisees, managers, and other employees may be required to attend additional courses, seminars, and training programs as reasonably required by the franchisor. The franchisor may impose reasonable fees for these services. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | A 5-mile radius around the Approved Location |
| Description | Franchisees will receive a territory, generally a geographic area described by a map, streets, natural boundaries, or zip codes. While not an exclusive territory (competition from other franchisees, company-owned outlets, or other distribution channels is possible), the franchisor will not open or operate, or license others to operate, a The Only Facial business within the franchisee's territory during the term of the Franchise Agreement, provided the franchisee is in compliance. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | Five years |
| Renewal Term | Three (3) additional five-year terms |
| Renewal Fee | $1,000 |
| Renewal Conditions | Timely written notice of election to renew; satisfactory renovation and modernization of premises, equipment, fixtures, furnishings, interior and exterior signage; compliance with Franchise Agreement and substantial compliance with terms; satisfaction of all monetary obligations to franchisor and affiliates and trade creditors; right to possession of premises for renewal term; execution of then-current franchise agreement (which may have different terms, including higher royalty/ad fees and smaller territory); execution of a full and general release; compliance with qualification and training requirements. |
| Transfer Fee | $10,000 |
| Transfer Conditions | Transferee meets franchisor's educational, managerial, business, moral character, business reputation, credit rating, aptitude, ability, and financial standards; all accrued monetary and outstanding obligations to franchisor and affiliates are satisfied; franchisee is not in default; consideration/payment terms are not excessive/unreasonable; transferor and guarantors execute a general release; transferee executes a written assignment or then-current franchise agreement; transferee completes required training; franchisee pays a $10,000 transfer fee (not required for transfers to a corporation formed by franchisee for ownership convenience). |
| Termination for Cause | The franchisor can terminate the Franchise Agreement with a 30-day cure period for curable defaults such as failure to maintain cleanliness, substantial non-compliance with the agreement or standards, failure to pay monies owed, failure to obtain written approval, lease violations, misuse of marks, or health code violations. Automatic termination without cure opportunity occurs for non-curable defaults like insolvency, bankruptcy, abandonment of business, felony conviction, unauthorized transfer, non-compliance with non-compete covenants, disclosure of confidential information, false reports, refusal to permit inspection, or multiple defaults. |
| Non-Compete Period | During the term of the Franchise Agreement and for two (2) years after expiration or termination. |
| Non-Compete Details | During the term, franchisees may not own or have any interest in any business offering facials and/or skincare. For two years after termination or expiration, within the franchisee's territory or fifteen miles of the franchised business or any business operating under the Proprietary Marks, franchisees may not own or have any interest in any business offering skin-care or facials. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | You, or a manager you hire who has successfully completed our manager training program, must personally oversee the day-to-day operation of the Franchised Business. The manager is bound by confidentiality and non-compete provisions but does not need an equity interest. If the franchisee is a legal entity, its owner(s) must personally guarantee obligations and agree to contractual provisions, including the covenant not to compete. |
| Required Suppliers | Franchisees must purchase all products and equipment for which the franchisor has established standards or specifications from approved suppliers, which may include the franchisor or its affiliates as designated or exclusive suppliers. Currently, designated suppliers include MSW Store Rollout Services, Amazon, and ProShop for various items like treatment room supplies, sound systems, computer systems, smallwares, cleaning supplies, front desk items, and décor. Certain training, management system, email, payroll, and employment-related services must also be obtained from designated providers. |
| Supply Restrictions | Approximately 85% of expenditures for leases and purchases in establishing and operating the Franchised Business are subject to sourcing restrictions, requiring suppliers to be approved by the franchisor or meet its standards/specifications. Franchisees must submit requests for approval of alternative suppliers, which may incur a fee (greater of $500 or evaluation costs). The franchisor reserves the right to revoke approval of suppliers or products. |
| Franchisor Revenue from Suppliers | None of the $4,186,463 in total revenue generated in the last fiscal year was from franchisee required purchases or leases. The franchisor may negotiate purchase arrangements and receive money or other benefits from approved or designated suppliers in the future. None of the franchisor's officers have an interest in any approved suppliers. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Neither we nor our affiliates or agents offer you, directly or indirectly, any financing arrangement, including loans, guarantees, leases and installment contracts. |
The Only Facial Franchise Earnings — Item 19
The Only Facial does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
The Only Facial does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
The Only Facial Litigation & Risk Flags
Clean Litigation RecordThe Only Facial has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
The Only Facial System Growth
Total Units
7
Franchised
2
Company-Owned
5
The Only Facial currently operates 2 franchised locations and 5 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 1 | 0 | 2 |
| 2023 | 3 | 0 | 5 |
| 2024 | 0 | 0 | 5 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 15 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, OR, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$4.2M
Total Assets
$50K
The Only Facial Franchise — FAQ
The total investment to open a The Only Facial franchise ranges from $298,850 to $459,500, per their Franchise Disclosure Document. This includes the initial franchise fee of $40,000.00. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
The Only Facial charges a royalty fee of 6% of Gross Sales per month of gross sales, plus a The greater of 2% of the prior month’s Gross Sales or $3,500 per month (Local Advertising and Promotion); $36,000 (Grand Opening Advertising) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the The Only Facial Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from The Only Facial to ensure you have the most up-to-date version.
The Only Facial does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
The Only Facial has been franchising since 2024. The FDD shows an investment range of $298,850-$459,500, a 6% of Gross Sales per month royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $40,000.00 and the total investment ranges from $298,850 to $459,500 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from The Only Facial and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with The Only Facial or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com