About The Point Franchise
The Point is a franchise concept that began offering franchise opportunities in 2025.
As a newly launched brand, it presents ground floor opportunities for entrepreneurs who want to establish themselves in a market before wider expansion.
The Point is building its franchise system with fresh branding and contemporary business practices.
The Point Franchise Cost & Fees
Minimum Investment
$355K
Average Investment
$810K
Maximum Investment
$1.3M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $40,000 | One-time payment upon signing |
| Royalty Fee | 5% of Gross Sales up to $600,000, 4% of Gross Sales from $600,000 to $999,999, 3% of Gross Sales $1M and over of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of your gross sales | National brand fund |
| Total Investment Range | $355,000 – $1,264,000 | Includes build-out, inventory, working capital |
The investment range of $355K–$1.3M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of Gross Sales up to $600,000, 4% of Gross Sales from $600,000 to $999,999, 3% of Gross Sales $1M and over) and marketing fee (1% of your gross sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial franchise fee (see Note 1) | $40,000 | $40,000 |
| Rent and Lease Security Deposit (see Note 2) | $3,300 | $12,000 |
| Utilities | $500 | $2,500 |
| Leasehold Improvements | $100,000 | $500,000 |
| Market Introduction Program | $6,000 | $15,000 |
| Furniture, Fixtures, and Equipment | $100,000 | $450,000 |
| Computer Systems (see Note 3) | $6,500 | $9,000 |
| Insurance | $1,200 | $7,500 |
| Signage | $7,000 | $30,000 |
| Office Expense | $1,000 | $2,000 |
| Inventory | $5,000 | $25,000 |
| Licenses and Permits | $2,000 | $4,000 |
| Professional Fees (lawyer, accountant, etc.) | $1,500 | $5,000 |
| Travel, lodging and meals and training | $6,000 | $12,000 |
| Additional funds (for first 3 months) (see Note 4) | $75,000 | $150,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 plus any broker fees and other out-of-pocket costs we incur |
| Technology Fee | Currently, $1,200 per month and delivery fees for third-party delivery |
| Audit Fee | $100 per hour for the time required to conduct the audit, not to exceed $300 per audit, plus reimbursement for any third-party accounting or verification services required to complete the audit, not to exceed an additional $2,000. |
| Market Cooperative Contribution | As determined by co-op. Currently, we have do not have any cooperatives |
| Replacement / Additional Training fee | Currently, $250 per day plus expenses for travel, food, lodging |
| Non-compliance fee | $500 after 30 days of being non-compliant, then $250 each week, after the initial 30 days, the issue remains unresolved. |
| Reimbursement | Amount that we spend on your behalf, plus 10% |
| Late fee | $100 plus interest on the unpaid amount at a rate equal to 18% per year (or, if such payment exceeds the maximum allowed by law, then interest at the highest rate allowed by law) |
| Insufficient funds fee | $30 (or, if such amount exceeds the maximum allowed by law, then the maximum allowed by law) |
| Costs of collection | Our actual costs |
| Special support fee | Our then-current fee, plus our expenses. Currently, $600 per day. |
| Customer complaint resolution | Reimbursement for any refunds, credits, or gift cards issued by the franchisor to customers in connection with the resolution of franchisee-related complaints, not to exceed $500 per occurrence, plus a $50 administrative fee per incident for processing and documentation. |
| Non-compliance cure costs and fee | Our out-of-pocket costs and internal cost allocation, plus 10% |
| Liquidated damages | An amount equal to royalty fees and marketing fund contributions for the lesser of (i) 2 years or (ii) the remaining weeks of the franchise term. |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 20 to 30 hours of classroom training and 142 to 344 hours of on-the-job training, totaling approximately 18 days. |
| Classroom Training | 20 to 30 hours |
| On-the-Job Training | 142 to 344 hours |
| Training Location | Online, at our designated locations, and at the location of your restaurant |
| Additional Training | Point may at any time require that the Principal Executive and/or any other employees complete training programs, in any format and in any location determined by Point. If you need to send a new general manager to our training program, we will charge a fee, which is currently $250 per day. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive |
| Exclusive Territory | Yes |
| Territory Size | approximately 50,000 from the location or a 5-mile radius, whichever is less |
| Description | Your territory will generally have a territory comprised of a population of approximately 50,000 from the location or a 5-mile radius, whichever is less. Your territory will usually be specified as a radius around your location; however, we may use other boundaries (such as county lines, zip codes or other political boundaries, streets, geographical features, or trade area). |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years from date of franchise agreement |
| Renewal Term | 5 years |
| Renewal Conditions | To renew, you must give advance notice to us; be in compliance with all contractual obligations to us and third parties; renovate to our then-current standards; sign then-current form of franchise agreement and related documents (including personal guaranty); sign general release (unless prohibited by applicable law). |
| Transfer Fee | $10,000 plus any broker fees and other out-of-pocket costs we incur |
| Transfer Conditions | Pay transfer fee; buyer meets our standards; buyer is not a competitor of ours; buyer and its owners sign our then-current franchise agreement and related documents (including personal guaranty); you’ve made all payments to us and are in compliance with all contractual requirements; buyer completes training program; you sign a general release; business complies with then-current system specifications (including remodel, if applicable). |
| Termination for Cause | Misrepresentation when applying to be a franchisee; knowingly submitting false information; bankruptcy; lose possession of your location; violation of law; violation of confidentiality; violation of non-compete; violation of transfer restrictions; slander or libel of us; refusal to cooperate with our business inspection; cease operations for more than 5 consecutive days; three defaults in 12 months; cross-termination; charge or conviction of, or plea to a felony, or commission or accusation of an act that is reasonably likely to materially and unfavorably affect our brand; any other breach of franchise agreement which by its nature cannot be cured. Non-payment by you (10 days to cure); violate franchise agreement other than non-curable default (30 days to cure). |
| Non-Compete Period | For two years |
| Non-Compete Details | For two years after this Agreement expires or is terminated for any reason, neither you, any owner of the business, or any spouse of an owner may have ownership interest in, lend money or provide financial assistance to, provide services to, or be employed by a competitor located within five miles of your former territory or the territory of any other Point business. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | You are not required to participate personally in the direct operation of your business. However, we recommend that you participate. You must designate one person as your “Principal Executive.” The Principal Executive is the executive primarily responsible for your business and has decision-making authority on behalf of Franchisee. The Principal Executive must own at least 10% ownership interest in Franchisee, complete initial training, and make reasonable efforts to attend required meetings. You are not required to personally conduct “on-premises” supervision (that is, act as general manager) of your business, but it is recommended. |
| Required Suppliers | We have the right to require you to purchase or lease all goods, services, supplies, fixtures, equipment, inventory, computer hardware and software, real estate, or comparable items related to establishing and operating your business (1) either from us or our designee, or from suppliers approved by us, or (2) according to our specifications. |
| Supply Restrictions | Franchisees must purchase or lease real estate, obtain insurance, purchase point-of-sale software and hardware, equipment, food supplies, inventory, supplies for Approved Vendors, and branded merchandise and uniforms from Approved Supplier. |
| Franchisor Revenue from Suppliers | $0 |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligations. |
The Point Franchise Earnings — Item 19
Average Revenue
$1.6M
Revenue Range
$1.3M – $2.0M
Sample Size
2 units
Past financial performance does not guarantee future results. Individual results will vary.
The Point Litigation & Risk Flags
Clean Litigation RecordThe Point has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
The Point System Growth
Total Units
3
Franchised
1
Company-Owned
2
The Point currently operates 1 franchised locations and 2 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 0 | 0 | 2 |
| 2023 | 1 | 0 | 3 |
| 2024 | 1 | 1 | 3 |
Transfers: 0 | Closures: 1
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$50K
Net Income
$-171,877
Total Assets
$151K
Audited by Omar Alnuaimi, CPA, NAPER CPA GROUP for year ending December 31.
The Point Franchise — FAQ
The total investment to open a The Point franchise ranges from $355,000 to $1,264,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $40,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
The Point charges a royalty fee of 5% of Gross Sales up to $600,000, 4% of Gross Sales from $600,000 to $999,999, 3% of Gross Sales $1M and over of gross sales, plus a 1% of your gross sales contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the The Point Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from The Point to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, The Point franchise owners report average revenue of $1.6M. This is based on a sample of 2 units. Past performance does not guarantee future results.
The Point has been franchising since 2025. The FDD shows an investment range of $355,000-$1,264,000, a 5% of Gross Sales up to $600,000, 4% of Gross Sales from $600,000 to $999,999, 3% of Gross Sales $1M and over royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $40,000 and the total investment ranges from $355,000 to $1,264,000 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from The Point and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with The Point or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com