About The Vital Stretch Franchise
The Vital Stretch is an assisted stretching franchise that offers one on one stretch sessions designed to improve flexibility, reduce pain, and enhance overall physical performance.
Trained stretch therapists guide clients through customized routines using a combination of techniques tailored to each individual's needs and goals.
The brand has been franchising since 2022.
The Vital Stretch Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $54,500 | One-time payment upon signing |
| Royalty Fee | 7% of Gross Revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Gross Revenue (Brand Development Fund, subject to increase to 3%) | National brand fund |
| Total Investment Range | $96,500 – $278,100 | Includes build-out, inventory, working capital |
The investment range of $97K–$278K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (7% of Gross Revenue) and marketing fee (2% of Gross Revenue (Brand Development Fund, subject to increase to 3%)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Franchise Fee | $54,500 | $54,500 |
| Pre-opening Travel Expense | $500 | $6,000 |
| Rent (2 months) | $3,000 | $14,000 |
| Leasehold Improvements | $0 | $72,000 |
| Test Fit | $1,000 | $1,500 |
| Signage | $600 | $12,000 |
| Management and Technology System | $2,500 | $3,500 |
| Opening Retail Supplies | $2,500 | $3,000 |
| Furniture and Equipment | $12,850 | $45,900 |
| VS Flex Space (VS+ only) | $0 | $11,000 |
| Utility Deposits | $0 | $800 |
| Insurance | $1,000 | $3,000 |
| Grand Opening Marketing | $10,000 | $15,000 |
| Certification Training (NASM) | $350 | $1,400 |
| Professional Fees | $2,500 | $3,500 |
| Business Permits and Licenses | $200 | $1,000 |
| Additional Funds (3 months) | $5,000 | $30,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 |
| Renewal Fee | $10,000 |
| Technology Fee | Currently $350/month |
| Audit Fee | All costs and expenses, minimum $500 |
| Local Marketing Spending | $1,500/month |
| Marketing and Advertising Management Fee | $1,050/month |
| Bookkeeping Fees | Approximately $350/month |
| Annual Franchise Meeting | Approximately $500/attendee |
| Additional Training | $1,500/person initial; $500/day additional |
| Step-in Rights Fee | 10% of weekly Gross Revenue (min $1,500/week) |
| Relocation Fee | $5,000 |
| Product Testing/Supplier Evaluation | $500 plus expenses |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately 5 days classroom plus on-site support |
| Classroom Training | Approximately 40 hours |
| On-the-Job Training | 2-3 days on-site at Studio opening |
| Training Location | Norwalk, Connecticut or another designated location; may be online |
| Additional Training | Up to 4 people included in initial training. Additional trainees $1,500/person. Additional on-site training $500/day. NASM certification required for stretch practitioners. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive (VS Standard and VS+); No protection (VS Lite) |
| Exclusive Territory | Yes |
| Territory Size | 2-mile radius or 50,000 population, whichever is less (VS Standard/VS+) |
| Description | VS Standard and VS+ locations receive an exclusive territory - franchisor will not own, operate, franchise or license another Vital Stretch Studio within the Territory during the term. VS Lite locations do not receive any territorial protections. Franchisor retains rights to alternative distribution channels, internet sales, and operating under different trademarks. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 5 years (2 additional 5-year terms available) |
| Renewal Fee | $10,000 |
| Renewal Conditions | Written notice 6-13 months before expiration, right to lease premises for additional 5 years, completed maintenance and refurbishing, not in default, satisfied all monetary obligations, sign then-current agreement, complete renewal training, pay renewal fee, execute general release |
| Transfer Fee | $10,000 |
| Transfer Conditions | All monetary obligations satisfied, cure all defaults, general release, transferee agrees to complete repairs/remodeling, provide copy of purchase agreement. Transferee must meet standards, complete training, sign then-current agreement. Franchisor has right of first refusal for 20%+ transfers. |
| Termination for Cause | Curable: 7 days for Marks compliance, 15 days for payment, 30 days for other. Non-curable: criminal acts affecting goodwill, felony conviction, fraud, misrepresentation, bankruptcy/insolvency, breach of other agreements, 3+ notices in 12 months, underreporting/misstatement, abandonment, fail to open, loss of premises, health/safety threats, in-term covenant violations, unauthorized disclosure, insurance failure, unauthorized transfer |
| Non-Compete Period | 2 years |
| Non-Compete Details | 2 years post-termination/expiration. Cannot own, engage in, or be employed by any Competing Business (personal training and assisted stretching) within 20 miles of Studio location or other Vital Stretch locations. Cannot solicit former clients or employees. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | Strongly recommended that Operating Principal personally participate in day-to-day operations. If not, must designate a Key Manager for direct on-premises supervision during all hours. Operating Principal and Key Manager must complete training. Must be a single purpose entity. |
| Required Suppliers | Must purchase all furniture, fixtures, equipment, stretching tables, signage, and retail products from franchisor-approved suppliers. Must use designated point-of-sale, scheduling, and management software. Must use approved insurance brokers. |
| Supply Restrictions | Approximately 75-85% of purchases to establish and 50-65% to operate must be from franchisor or approved suppliers |
| Franchisor Revenue from Suppliers | Franchisor and affiliates derived revenue from required purchases in the fiscal year ended 2024. Franchisor received $127,775 from vendor-related revenue. |
The Vital Stretch Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
The Vital Stretch Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
The Vital Stretch System Growth
The Vital Stretch currently operates 4 franchised locations and 2 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 |
| 2024 | 4 | 0 | 4 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 16 states: CA, CT, HI, IL, IN, MD, MI, MN, NY, ND, OR, RI, SD, VA, WA, WI
The Vital Stretch Franchise — FAQ
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