About VARA Juice Restaurant Franchise
VARA Juice is a quick-service restaurant franchise offering made-to-order fruit and vegetable smoothies, fruit cups, fruit and vegetable juice blends, iced coffee beverages, and ice cream using fresh ingredients for dine-in or takeout.
Franchisees operate a retail restaurant location typically ranging from 900 to 1,200 square feet, serving the general public in their local vicinity.
The target customers are health-conscious consumers seeking fresh, made-to-order juice and smoothie products.
VARA Juice Restaurant Franchise Cost & Fees
Minimum Investment
$252K
Average Investment
$450K
Maximum Investment
$648K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $25,000 | One-time payment upon signing |
| Royalty Fee | 5% of Gross Sales or $350/week, whichever is greater of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Gross Sales or $138/week, whichever is greater (Brand Development Fund) | National brand fund |
| Total Investment Range | $251,870 – $647,515 | Includes build-out, inventory, working capital |
The investment range of $252K–$648K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of Gross Sales or $350/week, whichever is greater) and marketing fee (2% of Gross Sales or $138/week, whichever is greater (Brand Development Fund)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $25,000 | $25,000 |
| Professional Services | $4,000 | $15,000 |
| Leasehold Improvements | $60,000 | $250,000 |
| Equipment, Fixtures, and Furniture | $37,724 | $93,690 |
| Point-of-Sale (POS) System | $3,636 | $5,232 |
| Permits, Licenses | $7,000 | $15,000 |
| Signage (Indoor/Outdoor) | $4,000 | $20,000 |
| Miscellaneous Travel and Living Expenses while Training | $3,460 | $5,880 |
| Initial Inventory and Operating Supplies | $10,805 | $25,000 |
| Branded Promotional Materials and Uniforms | $1,000 | $3,000 |
| Grand Opening Advertising | $10,000 | $10,000 |
| Initial Lease Payments | $3,900 | $9,000 |
| Insurance | $685 | $1,700 |
| Miscellaneous Pre-opening Expenses | $12,120 | $29,500 |
| Additional Funds (three months) | $43,540 | $114,514 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 |
| Renewal Fee | 50% of then-current Initial Franchise Fee |
| Technology Fee | None currently; may be implemented in the future |
| Audit Fee | Franchisor's costs if 2% or greater discrepancy found; $250 plus costs for repeat inspections |
| Minimum Local Advertising | 2% of Gross Sales |
| Repairs and Maintenance | Actual cost if franchisee fails to maintain |
| Renovation and Modernization | Up to $10,000 per year since last renovation |
| Insurance | Actual cost if franchisee fails to purchase |
| Additional Training | $350 to $700 per day plus travel expenses |
| Additional Operations Assistance | $350 to $700 per day plus travel expenses |
| Late Charge | $50 per late payment |
| NSF Fees | Greater of charge incurred or $50 |
| Interest on Late Payments | 1.5% per month or max allowed by law |
| Relocation Fee | $10,000 plus costs |
| Product and Supplier Approval Fee | Reasonable cost and expenses |
| Temporary Management Assistance | Up to $700 per day |
| Liquidated Damages | $250 first violation, $500 second, $1,000 third or more |
| Grand Opening Advertising | $10,000 |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately 2 weeks |
| Classroom Training | 40 hours |
| On-the-Job Training | 32 hours |
| Training Location | VARA Juice Restaurant in Detroit, Michigan |
| Additional Training | Franchisor provides 1 representative for up to 1 week surrounding restaurant opening. Additional training available at $350-$700 per day plus expenses. Ongoing training may be required. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | Yes |
| Territory Size | 1-mile radius from the front door of the Franchise Location (may be less in densely populated areas) |
| Description | Franchisor will not open or authorize another VARA Juice Restaurant within the Protected Area, subject to exceptions for corporate cafeterias, institutional accounts, offsite events, stadiums, locations with fixed populations (airports, military bases, college campuses, hospitals, malls, large office buildings), and ghost/virtual kitchens. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | 50% of then-current Initial Franchise Fee |
| Renewal Conditions | Not in default; no more than 2 default notices in last 12 months; timely written notice (6-12 months before expiration); able to maintain possession of location or secure alternative; comply with current appearance/equipment/signage requirements; satisfied all reporting and monetary obligations; completed additional training; signed general release; signed then-current Franchise Agreement; paid renewal fee; comply with current specifications |
| Transfer Fee | $10,000 |
| Transfer Conditions | Proposed transferee must meet new franchisee standards; terms not unreasonably burdensome; franchisee in compliance and all monies paid; termination agreement and release signed; transferee completes training; transferee signs new or assumes existing Franchise Agreement; transfer fee paid; comply with current appearance requirements; transferee not a competitor; landlord permits lease assignment |
| Termination for Cause | Franchisor may terminate for cause only. Non-curable defaults include misrepresentation, fraud, criminal conviction, repeated defaults (2+ same/3+ total in 12 months), abandonment, substance abuse, adverse conduct, lease termination. Curable defaults have 10-day cure for monetary and 30-day cure for other defaults. |
| Non-Compete Period | 2 years |
| Non-Compete Details | No competing business for 2 years within the Franchise Location, within 25 miles of the Franchise Location, and within 25 miles of any other VARA Juice Restaurant existing or in development. Competing Business includes any food service business substantially featuring smoothies, juice blends, ice cream, coffee beverages, or similar items. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | At least one Designated Owner must preserve and exercise ultimate authority over management and operation. A General Manager must be on-site full time, must complete initial training, sign confidentiality/non-competition agreement, and may be required to have equity or profit participation interest. If Designated Owner is not the General Manager, the General Manager must be under the direct supervision of a Designated Owner. |
| Required Suppliers | Franchisees must purchase POS system, advertising and marketing materials, blenders, cups, and certain food inventory from Designated Suppliers. Affiliate VJ Distribution Centers, LLC is a Designated Supplier for certain food inventory. |
| Supply Restrictions | All products and services must be purchased in accordance with franchisor specifications. 90-100% of establishment purchases and 35-45% of operating purchases must come from Designated Suppliers, Approved Suppliers, or per specifications. |
| Franchisor Revenue from Suppliers | Franchisor and affiliates have the right to receive rebates or other fees from designated or approved suppliers. In 2022, franchisor and affiliates did not receive any revenue from required purchases by franchisees. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Franchisor does not offer direct or indirect financing and does not guarantee any notes, leases, or other obligations. |
VARA Juice Restaurant Franchise Earnings — Item 19
Average Revenue
$708K
Median Revenue
$450K
Revenue Range
$398K – $1.3M
Sample Size
3 units
Past financial performance does not guarantee future results. Individual results will vary.
VARA Juice Restaurant Litigation & Risk Flags
Clean Litigation RecordVARA Juice Restaurant has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
VARA Juice Restaurant System Growth
Total Units
4
Franchised
0
Company-Owned
4
VARA Juice Restaurant currently operates 0 franchised locations and 4 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 0 | 0 | 2 |
| 2021 | 2 | 0 | 4 |
| 2022 | 0 | 0 | 4 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 1 states: MI
Franchisor Financials (Item 21)
Total Assets
$50K
VARA Juice Restaurant Franchise — FAQ
The total investment to open a VARA Juice Restaurant franchise ranges from $251,870 to $647,515, per their Franchise Disclosure Document. This includes the initial franchise fee of $25,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
VARA Juice Restaurant charges a royalty fee of 5% of Gross Sales or $350/week, whichever is greater of gross sales, plus a 2% of Gross Sales or $138/week, whichever is greater (Brand Development Fund) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the VARA Juice Restaurant Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from VARA Juice Restaurant to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, VARA Juice Restaurant franchise owners report average revenue of $708K and median revenue of $450K. This is based on a sample of 3 units. Past performance does not guarantee future results.
VARA Juice Restaurant has been franchising since 2023. The FDD shows an investment range of $251,870-$647,515, a 5% of Gross Sales or $350/week, whichever is greater royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $25,000 and the total investment ranges from $251,870 to $647,515 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from VARA Juice Restaurant and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with VARA Juice Restaurant or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com