About Dessange Franchise
Dessange is a French hair and beauty salon franchise offering a full menu of hair styling, cutting, coloring, and related beauty services, with the option to expand into a Salon plus Spa format that includes skin and body treatments, massage therapy, manicures, and pedicures.
The brand also sells retail hair care, cosmetics, and personal grooming products.
The franchise fee is $30,000, and the company has been franchising since 2006 under Dessange USA, Inc.
Dessange Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $30,000 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Sales per week of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | None (franchisees encouraged to spend on local advertising) | National brand fund |
| Total Investment Range | $543,500 – $813,690 | Includes build-out, inventory, working capital |
The investment range of $544K–$814K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Sales per week) and marketing fee (None (franchisees encouraged to spend on local advertising)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $30,000 | $30,000 |
| Training Fee | $0 | $10,500 |
| Travel and Living Expenses For You and Your Employees During Training | $1,500 | $3,000 |
| Leasehold Improvements/General Construction (including architectural fees) | $149,500 | $198,000 |
| Rent | $34,000 | $75,000 |
| Utility Deposits | $1,000 | $2,000 |
| Initial Salon Product Inventory | $13,800 | $27,600 |
| Shampoo Stations, Bowls and Chairs | $60,000 | $80,000 |
| Other Furniture Fixtures, and Equipment | $90,000 | $145,000 |
| Salon Tools and Supplies | $20,700 | $28,750 |
| Signage | $10,000 | $25,000 |
| Advertising | $10,000 | $35,000 |
| Insurance | $3,000 | $3,840 |
| Additional Funds - 3 Months | $120,000 | $150,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $15,000 (or 25% of then-current initial franchise fee, whichever is greater) |
| Technology Fee | Currently included in Royalty Fees for eLearning; $75-$100 per month if franchisor provides computer/POS services (currently third-party provided). |
| Audit Fee | All costs and expenses associated with the audit, accounting and legal costs; and interest on the underpayment |
| Initial Salon Technical Training (after initial opening) | $700 per person |
| Additional Training (per day) | $700 per day, plus out-of-pocket expenses |
| Fees relating to POS and Computer System and Software | $75-$100 per month (if provided by franchisor) |
| Supplier Testing Fee | Varies, not to exceed $2,000 |
| Interest on Late Payments | 18% per year |
| Attorney’s Fees and costs | Varies |
| Re-inspection Costs | All actual costs, not to exceed $450 |
| Indemnification | Will vary under circumstances |
| Securities Offering Fee | $7,500 or actual expenses, whichever is greater |
| Liquidated Damages | Will vary under circumstances (average of last 12 months' Royalty Fees multiplied by lesser of 36 or remaining months) |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Minimum of 5 days for Salon Technical Training, 40 hours for Spa Training (if applicable), and 4 days for optional Salon Manager Flagship Immersion. |
| Classroom Training | 44 |
| On-the-Job Training | 146 |
| Training Location | Salon Technical Training and Spa Training are currently conducted at the franchisee's Dessange Salon site. Salon Manager Flagship Immersion is held at an affiliate's Dessange Salon in Chevy Chase, Maryland or another designated Dessange Salon. |
| Additional Training | Replacement Salon Managers must attend initial training (costing $1,000-$10,000 for trainer travel/lodging). Highly Trained Personnel may be required to attend refresher courses and seminars. On-site training requested by franchisees, if agreed to by the franchisor, incurs a per diem charge and out-of-pocket expenses. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | Typically a circle with a radius specified in the Franchise Agreement, centered at the front door of the Dessange Salon. |
| Description | The Protected Territory is determined by factors such as population, demographic characteristics, local competition, and drive times from the Dessange Salon. The franchisor retains rights to establish units outside this territory, in captive markets, or other non-System businesses, and to sell products through alternative channels. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | The earlier of: (a) 7 years from the date the Dessange Salon opens for business; or (b) 8 years from the effective date of the Franchise Agreement. |
| Renewal Term | One additional year term equal to our then-current initial term |
| Renewal Conditions | Notice, satisfaction of monetary obligations, compliance with Franchise Agreement, not in material default, release, sign then-current form of Franchise Agreement (which may contain different terms and conditions), and others (see §§ 2.2.1 –2.2.9 in Franchise Agreement). |
| Transfer Fee | $15,000 (or 25% of then-current initial franchise fee, whichever is greater) |
| Transfer Conditions | Release, signature of new agreement, payment of transfer fee, transferee meeting franchisor's standards, completion of training, and other conditions. |
| Termination for Cause | Default under agreement, bankruptcy, abandonment, conviction of felony or crime of moral turpitude, threat to public health/safety, unauthorized transfer, failure to comply with non-compete, disclosure of confidential information, false records/reports, unauthorized product use/sale, three or more defaults in 52 weeks, fraudulent conduct, material misrepresentation, interference with franchisor relations, or unauthorized use of Proprietary Marks. |
| Non-Compete Period | During the term of the franchise (no geographical limitation) and for two years after termination/expiration/transfer (within 5 miles of the Approved Location or 2.5 miles of any other Dessange Salon or Other Brands business). |
| Non-Compete Details | During the term, prohibits engaging in a 'Competitive Business' (retail business offering substantially similar hair/beauty/spa services/products) and interfering with franchisor's relationships. Post-term, a similar two-year prohibition applies within a specified radius of the former salon and other Dessange/affiliate salons, and prohibits diverting customers or interfering with relationships. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | If the franchisee is an entity, a 'Managing Member' (one of the owners) must be appointed with overall responsibility, authority over business decisions, and the power to bind the franchisee. The Managing Member must complete initial training. The Dessange Salon must be under the active full-time day-to-day management of either the franchisee, the Managing Member, or a Salon Manager who has successfully completed initial training. |
| Required Suppliers | You must buy all Salon Products (including Back Bar Products and Retail Products), supplies, materials, and other products used or offered for sale at the Franchised Salon only from suppliers that we have approved in writing (and whom we have not subsequently disapproved). You must buy all of your requirements for any Proprietary Items only from us or from our designee(s). You must purchase all hair color products used in the Franchised Salon... only from suppliers that we designate. Currently, we are the only approved vendor of Proprietary Products (including DESSANGE Paris and Phytodess hair products), shampoo stations, shampoo chairs, salon chairs, uniforms, private label hair care tools and appliances. You must also purchase your initial inventory of non-technical Salon supplies (such as uniforms, towels, bags and packaging, etc.) from us prior to opening your Dessange Salon. |
| Supply Restrictions | We have the right to designate only one supplier for certain items (such as distribution of products, beverages, etc.) in order to take advantage of marketplace efficiencies. You may not offer for resale any products that we have designated as solely Back-Bar Products, and you also may not sell any products that we have not designated or approved as Retail Products. You may not use any item bearing our trademarks without our prior written approval. You must allow us or our agents, at any reasonable time, to remove samples of Products used in or offered at your Dessange Salon, without payment, in amounts reasonably necessary for testing. You agree not to install or permit anyone else to install at the Dessange Salon any vending machine, game or coin operated device, unless we have given you our prior written consent to do so. |
| Franchisor Revenue from Suppliers | During the period from January 1, 2023 through December 31, 2023, we received $63,264 from the sale of Products (including Proprietary Products) to Dessange franchisees, which was 50.7% of our total revenue of $124,585. We and our affiliates have several arrangements in effect with suppliers of hair care products and supplies under which we and/or our affiliates will receive Allowances based on the purchases by Dessange Salons’ (including franchisees’ Dessange Salons) of items required to establish and operate Dessange Salons. The range or precise level of Allowances that we and/or our affiliates may receive from these suppliers will vary based on a variety of factors, including the particular product or services involved and the volume of purchases, but we expect these to be in the range of 5% to 15% of Dessange Salons’ purchases from those vendors, in the aggregate. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Neither we nor any agent or affiliate offers direct or indirect financing to you, guarantees any note, lease or obligation of yours, or has any practice or intent to sell, assign or discount to a third party all or part of any financing arrangement of yours. |
Dessange Franchise Earnings — Item 19
Dessange does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Dessange Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Dessange System Growth
Dessange currently operates 2 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 0 | 1 | 3 |
| 2022 | 0 | 0 | 3 |
| 2023 | 0 | 0 | 3 |
Transfers: 0 | Closures: 1
State Registrations
Registered in 14 states: CA, NY, HI, ND, IL, RI, IN, SD, MD, VA, MI, WA, MN, WI
Franchisor Financials (Item 21)
Dessange Franchise — FAQ
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