About Squeeze Franchise
Squeeze is a massage franchise that has been offering franchise opportunities since 2019, backed by Squeeze Holdings LLC.
The brand has reimagined the massage experience with a modern, app driven booking system, stylish studio design, and a focus on eliminating the awkward aspects of getting a massage.
The franchise fee is $60,000.
Squeeze Franchise Cost & Fees
Minimum Investment
$544K
Average Investment
$717K
Maximum Investment
$890K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $60,000 | One-time payment upon signing |
| Royalty Fee | 6% of Net Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Net Sales | National brand fund |
| Total Investment Range | $543,645 – $889,521 | Includes build-out, inventory, working capital |
The investment range of $544K–$890K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Net Sales) and marketing fee (2% of Net Sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $60,000 | $60,000 |
| Grand Opening Plan | $18,300 | $41,300 |
| Travel and Living Expenses While Training | $200 | $2,950 |
| Leasehold Improvements | $206,545 | $347,871 |
| Architect/Engineer/Permits and Licenses | $31,000 | $59,500 |
| Legal / Professional Fees | $5,000 | $10,000 |
| Project Management Fee | $20,000 | $25,000 |
| Prepaid Rent, Security, and other Deposits | $1,000 | $15,000 |
| Initial Liability Insurance and Workers’ Compensation Deposit | $1,000 | $3,500 |
| Exterior Signage | $11,000 | $31,000 |
| Technology Start-up Fee | $1,500 | $1,500 |
| Opening Inventory and Supplies not otherwise noted | $19,800 | $20,400 |
| Furniture, Fixtures, and Equipment | $65,300 | $92,500 |
| Additional Funds (Initial 3-6 Month Period) | $103,000 | $179,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 25% of Initial Franchise Fee (not to exceed $12,500) |
| Renewal Fee | $10,000 |
| Technology Fee | $450 per week |
| Audit Fee | Our actual audit fees, costs, and expenses |
| Credit Card Processing Fee | 2.6% of Credit Card Sales + $.30 per transaction |
| Local Store Marketing Fee | $1,500 per month |
| Cooperative Marketing Fee | Up to 2% of weekly Net Sales plus any fees that we may charge for administering, managing, and governing the Regional Co-op. |
| Guest Experience Fee | $276.93 per week |
| Training Fee | $1,500 plus meals, lodging, incidental expenses, and travel expenses |
| Franchise Meeting Fee | $1,000 per person |
| Interest | The lesser of 15% per year or the maximum lawful rate |
| Costs and Attorneys’ Fees | Our actual costs and reasonable attorneys' fees incurred |
| New Product and Supplier Testing | Our actual expenses up to $5,000 |
| Insurance Costs | Our actual costs incurred in securing insurance on your behalf. |
| Taxes | Actual costs |
| Indemnification | Actual costs. |
| Reimbursement of Costs and Expenses | Actual costs and expenses |
| Management Fee | The greater of (i) two times the salary paid to the individual(s) assigned by us to operate the Shop, or (ii) 10% of the Shop's weekly Gross Sales plus expenses for travel, lodging, meals, and all other expenses. |
| Extension Fee | $2,500 per month to extend the deadline to open your Squeeze Shop or to satisfy your Development Schedule under your Development Agreement |
| Late Report Fee | $100 per week per late report |
| Changed Requirements and Fees | The amount actually incurred in complying with imposed changes to the system including applicable fees. |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Initial Training Program (Classroom and On-the-Job) and ongoing training. |
| Classroom Training | 18 |
| On-the-Job Training | 16 |
| Training Location | Studio City, CA (flagship shop) and online/webinar |
| Additional Training | We may require you and your personnel to attend and complete satisfactorily various training courses that we periodically choose to provide at the times and locations that we designate, as well as periodic conventions, regional meetings, and conferences that we specify including franchise meetings. Even if you fail to attend, we can charge reasonable registration or similar fees for these courses and meetings ("Franchise Meeting Fee"). |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | approximately eight-minute travel time from the front door of your Squeeze Shop |
| Description | We may use additional criteria to describe your Protected area, including total population, physical or psychological boundaries and any other criteria appropriate to define the Protected Area. The Protected Area will be identified by a map in Exhibit 1 to the Franchise Agreement. In certain areas of the country, the Protected Area may be stated as metes and bounds, zip codes, or other applicable methods of identifying the Protected Territory. Notwithstanding the Protected Area defined above, in certain high-density population areas (“High-Density Areas”), the Protected Area may be materially less. Once established, the Protected Area will not be changed. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 5 years each |
| Renewal Fee | $10,000 |
| Renewal Conditions | You must give us written notice of your election to remain a franchisee at the Squeeze Shop not less than 9 months, nor more than 12 months, before the end of the Initial Term or first Successor Term; You must pay us a Successor Franchise Fee equal to $10,000; You may be asked to sign an agreement with materially different terms and conditions from the original franchise agreement; Neither you nor any of your affiliates are in default; You must have the right to remain in possession of the Premises; You must renovate and update your Squeeze Shop; You must correct any existing deficiencies and satisfy then-current System Standards; You must sign a standard form of Franchise Agreement and a general release. |
| Transfer Fee | 25% of Initial Franchise Fee (not to exceed $12,500) |
| Transfer Conditions | You must advise us in writing of any proposed Transfer, submit a franchise application for the proposed transferee, a copy of all contracts and all other agreements or proposals, and all other information requested by us; pay a transfer fee; proposed transferee must meet our then-current standards for new franchisees and have sufficient business experience, aptitude, and financial resources; Franchisee must have paid all amounts owed to us, our affiliates, and third party vendors and suppliers, have submitted all required reports and statements, and are not in violation of the Franchise Agreement; Neither the proposed transferee nor its owners or affiliates have an ownership interest in or perform services for a Competing Business; The proposed transferee must satisfactorily complete our Initial Training Program and pays any then-current training fees; The proposed transferee has demonstrated an ability to obtain possessory rights in the Premises; Franchisee must have corrected any existing deficiencies of the Squeeze Shop; All of the transferee’s obligations under promissory notes, agreements, or security interests reserved in the Squeeze Shop are subordinate to the transferee’s obligation to pay Royalties, Brand Fund contributions, and other amounts due to us; Franchisee (and its owners) must sign a general release; Franchisee modifies and/or upgrades the Shop Systems to our then current standards prior to the closing of the proposed transfer; The proposed transferee must sign our then-current license agreements or service agreements related to the Shop Systems; Following the effective date of the Transfer: (a) Franchisee and the transferring owners agree not to engage in any of the activities proscribed Section 18(B).of the Franchise Agreement for the Restricted Period in the Restricted Area; and (b) Franchisee and its transferring owners will not directly or indirectly at any time or in any manner (except with respect to other Squeeze Shops you own and operate) identify yourself or themselves or any business as a current or former Squeeze Shop. |
| Termination for Cause | The grounds for termination of the Franchise Agreement are set forth in these sections. Section 19(B) identifies the defaults that are not curable, Section 19(C) identifies curable defaults. Curable defaults have a 30-day cure period, non-curable defaults are listed in 19(B)(1)-(18). |
| Non-Compete Period | During term: no geographical limitation. Post-termination: 2 years (or 1 year, or 6 months if unenforceable by court) within Premises, Protected Area, and 5-mile radius of outer boundaries of Protected Area or any other Squeeze Shop. |
| Non-Compete Details | You and your owners will not, either directly or indirectly, for yourself, or through, on behalf of, or in conjunction with, any person, firm, partnership, corporation, limited liability company, or other entity: (a) own, maintain, operate, engage in, franchise or license, advise, help, make loans to, or have any direct or indirect controlling or non-controlling interest as an owner... or be or perform services as a partner, director, officer, manager, employee, consultant, representative, or agent in any Competing Business; (b) knowingly employ or seek to employ any person then employed by us or employed by any Squeeze Shop franchisee as a manager or higher level position...; or (c) divert or attempt to divert... any actual or potential business or customer of any Squeeze Shop to a Competing Business. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | If you are an entity, you will appoint one of your owners (the "Operating Principal") to be our principal point of contact. The Operating Principal will be the person with whom we will communicate on all major policy, financial, management and operational matters, and the only person that we will recognize as having authority to communicate for and on your behalf. We recommend that you (or the Operating Principal if you are an entity) hire a General Manager that satisfies our requirements. We require you (or the Operating Principal if you are an entity) to personally participate and assist in managing the day‐to‐day operations alongside your General Manager. We expect the Operating Principal to supervise the General Manager and to oversee the Shop. You may not change the Operating Principal without our prior written consent. You (or the Operating Principal if you are an entity) and your General Manager will be required to complete the Initial Training Program to our satisfaction (prior to undertaking any management responsibilities). |
| Required Suppliers | For your Squeeze Shop, you must purchase Proprietary Products only from us or a third party designated and licensed by us to prepare and sell such products (“Designated Suppliers”) and purchase from manufacturers, distributors, vendors and suppliers approved by us (“Approved Suppliers”) all other goods, products, materials and supplies (collectively, “Goods”), as well as advertising materials, furniture, fixtures, equipment, menus, forms, paper and plastic products, packaging or other materials (collectively, “Materials”) that meet the standards and specifications promulgated by us from time to time. |
| Supply Restrictions | We may require you use only certain brands (collectively, “Approved Brands”) and prohibit you from using other brands. From time to time, we may modify the list of Approved Brands and you may not, after receipt of such modification in writing, reorder any brand that is no longer an approved brand. |
| Franchisor Revenue from Suppliers | In 2022, $0 in rebates (0% of total revenue). 2.5% ($3,890.30) of revenue from sale of Proprietary Products, marketing materials, inventory, and supplies. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, Lease, or obligations. We may receive flat fee payments on a per transaction basis from one or more third party finance companies or lenders (each a "Preferred Finance Company") if you utilize a Preferred Finance Company to fund the purchase and development of your Squeeze Shop. You are not required to utilize a Preferred Finance Company for financing. Franchisor does not have any relationship with any Preferred Finance Company other than the prospective payment of the flat fee referral fee described in this Item 10. Currently, we receive a flat referral fee payment of $1,000 per transaction from Guidant Financial as a Preferred Finance Company. |
Squeeze Franchise Earnings — Item 19
Average Revenue
$1.8M
Revenue Range
$1.8M – $1.8M
Sample Size
1 units
Past financial performance does not guarantee future results. Individual results will vary.
Squeeze Litigation & Risk Flags
Clean Litigation RecordSqueeze has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Squeeze System Growth
Total Units
3
Franchised
2
Company-Owned
1
Squeeze currently operates 2 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 0 | 0 | 1 |
| 2021 | 0 | 0 | 1 |
| 2022 | 2 | 0 | 3 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 15 states: CA, FL (Pending), IL, IN, KY (Perpetual), MI, MN (Pending), MD (Pending), NY (Pending), RI, TX (Perpetual), UT (Pending), VA (Pending), WA, WI
Franchisor Financials (Item 21)
Revenue
$152K
Net Income
$-1,354,046
Total Assets
$984K
Audited by DJJCPA, LLC for year ending December 31.
Squeeze Franchise — FAQ
The total investment to open a Squeeze franchise ranges from $543,645 to $889,521, per their Franchise Disclosure Document. This includes the initial franchise fee of $60,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Squeeze charges a royalty fee of 6% of Net Sales of gross sales, plus a 2% of Net Sales contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Squeeze Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Squeeze to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Squeeze franchise owners report average revenue of $1.8M. This is based on a sample of 1 units. Past performance does not guarantee future results.
Squeeze has been franchising since 2019. The FDD shows an investment range of $543,645-$889,521, a 6% of Net Sales royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $60,000 and the total investment ranges from $543,645 to $889,521 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Squeeze and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Squeeze or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com