About DEZ Franchise
DEZ is a franchise brand that has been offering business opportunities since 2020.
The company provides a structured system for entrepreneurs to build and grow a business within an established framework, backed by corporate training and operational guidance.
The franchise fee is $29,000, offering an accessible entry point for aspiring business owners.
DEZ Franchise Cost & Fees
Minimum Investment
$43K
Average Investment
$57K
Maximum Investment
$71K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $29,000 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Revenues of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Gross Revenues (National Advertising Contributions, currently not collected but may be upon 30 days notice); 2% of Gross Revenues (Local Advertising, required to be spent locally) | National brand fund |
| Total Investment Range | $42,950 – $70,800 | Includes build-out, inventory, working capital |
The investment range of $43K–$71K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Revenues) and marketing fee (2% of Gross Revenues (National Advertising Contributions, currently not collected but may be upon 30 days notice); 2% of Gross Revenues (Local Advertising, required to be spent locally)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $29,000 | $29,000 |
| Real Estate/Rent | $0 | $1,500 |
| Furniture, Fixtures & Equipment | $50 | $2,000 |
| Insurance | $500 | $2,000 |
| Signage | $0 | $500 |
| Office Equipment & Supplies | $100 | $300 |
| Pre-Opening Expenses | $1,000 | $3,000 |
| Computer Equipment (Hardware, Software, POS System, etc.) | $500 | $3,000 |
| Training | $500 | $3,000 |
| Licenses & Permits | $0 | $500 |
| Legal & Accounting | $300 | $1,000 |
| Grand Opening Advertising | $1,000 | $5,000 |
| Additional Funds – three months | $10,000 | $20,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $15,000 |
| Renewal Fee | $15,000 (Successor Franchise Fee) |
| Technology Fee | $199 to $699 (paid to franchisor for use of DEZ software and computer applications, may increase up to 10% annually for proprietary software) |
| Audit Fee | All costs of inspection and audit (if audit initiated due to non-compliance or understatement of Gross Revenues by 3% or more) |
| Late Fees | $50 (on payments more than 5 days late) |
| Interest | 18% per annum (on payments more than 30 days late, in addition to late fee) |
| Insurance | Amount of premium paid by Dez Franchising, LLC plus 20% (if franchisee does not purchase required coverage) |
| Additional Training and Conventions | $300 per day plus travel expenses for additional onsite support; $300 per attendee for additional training, national conventions, and for new/replacement manager initial training |
| Interim Franchise Royalty Fees | Franchisor’s then-current Royalty Fee plus 2% (if Franchise Agreement expires and no renewal is signed, but operations continue) |
| Relocation Fee | Variable (reimbursement for costs and expenses incurred by franchisor in connection with relocation) |
| Step-In Right Expenses | Amounts will vary (reimbursement for costs incurred by franchisor if it steps in to operate the business) |
| System Standard Violation | All costs of inspection and audit (reimbursement for costs and expenses associated with counsel, inspection, support, assistance, enforcement) |
| Cost of Enforcement | Cost including attorney fees (if franchisor prevails) |
| Indemnification | Cost including attorney fees (franchisee must defend suits and hold franchisor harmless) |
| Sales/Use Taxes | Variable (on fees paid to franchisor) |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | up to 3 days or less |
| Classroom Training | 20 Hours |
| On-the-Job Training | 12 Hours |
| Training Location | Buffalo, New York |
| Additional Training | We provide 3 days of free of cost onsite assistance upon opening. We may provide additional onsite assistance at our then current rate, which currently is $300 per day plus travel expenses. We offer Initial Franchise Training for $300 per attendee per additional, new, or replacement initial training attendees. We may provide additional training programs at reasonable times and at locations selected by us during the term of the Franchise Agreement and will host national conventions at times and locations selected by us. You must attend the national convention. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | a metro area encompassing a minimum of 1 million persons |
| Description | You are granted a territory, which is a metro area encompassing a minimum of 1 million persons. You may advertise, solicit, offer, accept orders, and sell within the Territory. The franchisor reserves the right to operate or license others to operate similar businesses outside the territory, acquire competing systems, sell services through alternate channels (internet, direct mail, co-branding), and sell to 'Special Accounts' or in 'Special Venues' even within the territory. If performance standards are not met, the franchisor may establish another franchise or company-owned location in the Territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | $15,000 (Successor Franchise Fee) |
| Renewal Conditions | Franchisor must still be offering franchises; franchisee must give 6-12 months written notice; franchisee must not be in default and substantially complied with all terms; franchisee must have right to possession of site or suitable substitute; franchisee must refurbish business to then-current standards; franchisee must sign then-current franchise agreement (terms may differ, but no initial franchise fee); franchisee must pay $15,000 Successor Franchise Fee; franchisee must comply with then-current qualifications and training requirements. |
| Transfer Fee | $15,000 |
| Transfer Conditions | All outstanding obligations must be paid; transferor's right to compensation subordinated to franchisor's rights; transferee must sign written assumption; transferee must meet DEZ standards (educational, managerial, business, moral character, credit rating, aptitude, financial resources); transferee must sign then-current DEZ franchise agreement and ancillary agreements; transferee must satisfactorily complete DEZ initial training; transfer fee paid. Franchisor has a right of first refusal. |
| Termination for Cause | Franchisor can terminate for various defaults, some with a cure period (e.g., failure to pay sums due within 10 days, failure to perform other provisions or comply with standards within 30 days), and some without opportunity to cure (e.g., failure to secure site/open business within time limits, repeated training failures, repeated reporting failures, abandonment, offering unauthorized products, infringing on other territories, failing performance standards for 2 consecutive years, failing system standards in 2 inspections in 24 months, bankruptcy/insolvency, loss of premises, failure to comply with laws, unauthorized transfer, seizure by government/creditor, unsatisfied judgment, adverse conduct by principals, knowingly false records/understated gross revenues, public health/safety threat, violation of covenants). |
| Non-Compete Period | 2 years |
| Non-Compete Details | During the term of the agreement, franchisee cannot be involved in a competing business, assist or deal with one, infringe on other franchisee's territorial rights, or employ franchisor's or other franchisee's employees. After termination or expiration, for 2 years, franchisee cannot own, maintain, operate, engage in, or have any interest in any business offering personal driver services or similar services within 25 miles of any DEZ Franchised Business, or directly or indirectly solicit or perform services for any client of the franchised business. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | You are not required or obligated to participate personally in the direct operations of the Franchised Business; however, we strongly recommend that you do so. You must maintain a designated full-time manager of the franchised business who is approved by us who devotes his/her full time and energy to the operation of the Franchised Business and successfully complete the initial training program to our satisfaction. All equity owners must personally guarantee all of the franchisee’s obligations and performance under the Franchise Agreement. |
| Required Suppliers | We are the sole exclusive supplier of the DEZ software application, website hosting, online, and social media and all other marketing to DEZ franchisees. Franchisees must also purchase other equipment, supplies, fixtures, inventory, products that comply with DEZ Standards and specifications from approved suppliers. |
| Supply Restrictions | For any product or service that we designate an approved supplier, you may not purchase these products and services from any other suppliers. Franchisees may not contract with alternative suppliers for designated products or services. Approximately 70% to 90% of initial and ongoing purchases are from approved suppliers or products meeting specifications. |
| Franchisor Revenue from Suppliers | Dez Franchising, LLC, nor any of its affiliates derive any revenue from required purchases and leases to DEZ franchisees or suppliers in the calendar year 2021. However, Franchisor reserves the right to derive revenues from you or vendors that provide services to DEZ in the future. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | We will finance up to 50% of the Initial Franchise Fee upon the signing of a promissory note interest free over 24 equally monthly payments beginning 60 days from signing the franchise agreement subject to late fees $50 and interest of 18% on any delinquent amounts. The promissory note may be prepaid without penalty. Principal owners must personally guarantee all promissory notes. We do not offer any other direct or indirect financing. We do not guarantee your note, lease, or obligation. |
DEZ Franchise Earnings — Item 19
DEZ does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
DEZ does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
DEZ Litigation & Risk Flags
Clean Litigation RecordDEZ has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
DEZ System Growth
Total Units
1
Franchised
0
Company-Owned
1
DEZ currently operates 0 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 0 | 0 | 0 |
| 2020 | 0 | 0 | 0 |
| 2021 | 0 | 0 | 0 |
| 2019 | 0 | 0 | 1 |
| 2020 | 0 | 0 | 1 |
| 2021 | 0 | 0 | 1 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 24 states: CA, CT, FL, GA, HI, IL, IN, KY, LA, MD, MI, MN, NE, NY, NC, ND, RI, SC, SD, TX, UT, VA, WA, WI
DEZ Franchise — FAQ
The total investment to open a DEZ franchise ranges from $42,950 to $70,800, per their Franchise Disclosure Document. This includes the initial franchise fee of $29,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
DEZ charges a royalty fee of 6% of Gross Revenues of gross sales, plus a 2% of Gross Revenues (National Advertising Contributions, currently not collected but may be upon 30 days notice); 2% of Gross Revenues (Local Advertising, required to be spent locally) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the DEZ Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from DEZ to ensure you have the most up-to-date version.
DEZ does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
DEZ has been franchising since 2020. The FDD shows an investment range of $42,950-$70,800, a 6% of Gross Revenues royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $29,000 and the total investment ranges from $42,950 to $70,800 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from DEZ and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with DEZ or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com