About Dog Training Elite Franchise
Dog Training Elite is a professional dog training franchise that offers in home and facility based obedience, behavior modification, and service dog training programs.
The brand has been franchising since 2015 and has grown into one of the leading names in the dog training franchise space by combining experienced trainers with a comprehensive curriculum.
The franchise fee is $59,000.
Dog Training Elite Franchise Cost & Fees
Minimum Investment
$91K
Average Investment
$102K
Maximum Investment
$112K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $59,000 | One-time payment upon signing |
| Royalty Fee | 8% of gross sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Brand Fund Fee: 1% of gross sales; Online Advertising and SEO Fee: Currently, $500 per month; Local Marketing Obligation: 1% of gross sales (can be applied towards Online Advertising and SEO Fee). | National brand fund |
| Total Investment Range | $91,400 – $112,250 | Includes build-out, inventory, working capital |
The investment range of $91K–$112K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (8% of gross sales) and marketing fee (Brand Fund Fee: 1% of gross sales; Online Advertising and SEO Fee: Currently, $500 per month; Local Marketing Obligation: 1% of gross sales (can be applied towards Online Advertising and SEO Fee).) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $59,000 | $59,000 |
| Travel, lodging, food and other expenses while training | $1,500 | $10,000 |
| Real estate and Improvements | $0 | $0 |
| Start-up packet | $500 | $1,100 |
| Additional equipment and mobile device | $500 | $3,000 |
| Vehicle wrap | $3,500 | $5,000 |
| Banners and signs | $750 | $3,000 |
| Misc. opening costs | $1,500 | $4,500 |
| Marketing – 3 months | $2,000 | $3,000 |
| Additional Funds – 3 months | $22,150 | $23,650 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000, plus applicable broker fees |
| Renewal Fee | $2,500 |
| Technology Fee | Currently, $225 per month |
| Audit Fee | Cost of audit |
| Late Charges | $50 per day (up to $500 per late fee) |
| Interest on Late Fees and Reports | 18% interest or maximum rate permitted by state law |
| Non-Sufficient Fund Fees | $50 per bounced check or insufficient or disputed draft |
| Sales or Use Tax | Sum equal to tax imposed |
| System Non-Compliance Fines and Charges | Between $50 and $2,000 |
| Insurance Reimbursement Fee | Varies (premium payments + $50 per hour admin fee) |
| PCI and DSS Audit Reimbursement Fee | Reasonable costs of the audit |
| New Operating Principal or Key Personnel Training | Currently, $500 per person, per day |
| Additional In-Person Training or Assistance | $750 per person, per day |
| Interim Management Fee | $750 per day, per representative |
| Annual Management Training | $500 per person/per day |
| Advanced Services Training | Currently, $3,500 to $20,000 |
| Supplier Evaluation Fee | $250, plus reasonable expenses, at cost |
| Additional Copies of Marketing Materials | Our reasonable costs plus 10%, and the costs for shipping and handling |
| Fees on Default | Attorney’s fees, costs, and interests and audit costs |
| Minority Interest Transfer Fee (up to 40% cumulative during the term) | Our legal fees and administrative costs related to the transfer |
| Transfer Training Fee | $15,000 |
| Gift Card; Prepaid Services Reimbursement Fee | Varies |
| Indemnification | Varies |
| Dispute Resolution Fees | Varies (half of mediation/arbitration fees, prevailing party gets legal fees) |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 14 to 20 days |
| Classroom Training | 28-53 hours |
| On-the-Job Training | 71-100 hours |
| Training Location | Salt Lake County, Utah or Utah County, Utah |
| Additional Training | We also offer advanced service training and personal protection training for additional costs, but these trainings are not offered prior to you beginning operations. Our current Fee for additional training is currently $500 per person, per day. Specialty training (advanced puppy, advanced service, personal protection) costs $3,500 to $20,000 and lasts 1 to 8 weeks. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive |
| Exclusive Territory | Yes |
| Territory Size | Approximately 175,000 people |
| Description | Franchisees are granted an exclusive territory, meaning the franchisor will not establish another franchise, affiliate, or company-owned unit using the Dog Training Elite trademark within that territory. Territories are typically defined by population, with each territory generally encompassing about 175,000 people. Franchisees may purchase 1, 3, or 5 territories and must service all purchased territories from the start of operations. The franchisor reserves the right to adjust territory boundaries if the population increases by 50,000 or more. While operations are restricted to the assigned territory, advertising and servicing clients outside the territory is permitted if that area is not occupied by another franchisee or affiliate, though rights to such areas may be lost if they become part of another franchisee's territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | $2,500 |
| Renewal Conditions | To renew, you must be in good standing, comply with material terms and operating standards, timely pay all monetary obligations, not be subject to pending litigation, pay a successor franchise fee, modernize your business to current standards, and sign the then-current franchise agreement. You must give notice of intent to renew between 6 and 12 months prior to expiration. |
| Transfer Fee | $10,000, plus applicable broker fees |
| Transfer Conditions | Conditions to transfer include: franchisee not in default, all fees current, new franchisee qualifies (meeting current standards for net worth, financial resources, creditworthiness, health, background, training, personality, reputation, and business experience), transfer and training fees paid, purchase agreement approved, training for new transferee arranged, new transferee signs the then-current franchise agreement, and a release is signed by the transferring franchisee. The transferring franchisee must also coordinate with the transferee to ensure business coverage during training. |
| Termination for Cause | The franchisor can terminate the agreement for material breaches if the franchisee fails to cure within 15 to 30 days. Non-curable defaults include: insolvency, repeated breaches (3+ times in 12 months), unauthorized use of the system, public safety threat, material misrepresentations, abandonment, unauthorized transfer, false reporting, felony conviction or moral turpitude crime, unauthorized competition, termination of lease, failure to obtain financing, or termination of another agreement with the franchisor. Curable defaults (15-30 days) include failure to pay fees, failure to accurately report, unauthorized product re-sell, or default notice on a lease agreement. |
| Non-Compete Period | 3 years |
| Non-Compete Details | During the term of the franchise agreement, the franchisee, its principals, and immediate family cannot be involved in any competing dog training or obedience training business without written consent. After termination, transfer, or expiration, for a continuous, uninterrupted period of three years, they cannot be a participant in or have any interest in a competing business within the former territory(ies), within 50 miles of the former territory(ies), or within 50 miles of any other Dog Training Elite franchise, company, or affiliate-owned business. Additionally, for three years post-term, they cannot solicit any former or current customers of the franchise business or the franchisor (with whom they interacted) for a competing business. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | We recommend but do not require on-premises supervision by your operating principal. However, we do require on-premises supervision by your designated manager who must be trained by us to manage your franchise business unless your operating principal will act as the full-time manager of the franchise business. Your operating principal is required to participate in your franchise business by overseeing accounting, attending training, attending meetings, being involved in personnel decisions, and conducting frequent inspections. They must work sufficient hours to operate the business at maximum capacity and efficiency. All operating principals and trainers must pass a background check. |
| Required Suppliers | You must purchase or lease the following products from us, other sources designated or approved by us, or according to our specifications as set forth in the manuals: Dog Collars (including E-Collars), Dog Leashes, All Other Dog Related Products, Dog Training Equipment, Vehicle Wrap, SEO and PPC Campaigns, Cell Phone Carrier, Online Marketing, POS Systems, Merchant Processor, Computer Tablet and Software, Smartphone and Software, E-Signature Software (only from franchisor/affiliate), Advertising Materials (only from franchisor/affiliate), Learning Management System (only from franchisor/affiliate), Accounting Software (only from franchisor/affiliate), CRM (only from franchisor/affiliate). |
| Supply Restrictions | You must operate your franchise business according to our system, including purchasing or leasing certain items or services according to our specifications, from approved suppliers. You must not deviate from these methods, standards and specifications without our prior written consent. We reserve the right for us or an affiliate to be an approved supplier or the only approved supplier of any of the items listed in the above table. Additionally, we reserve the right to require that all items used in the operation of your business be purchased from us or other sources designated or approved by us. If you desire to use an unapproved supplier, you must submit a written request and pay a $250 evaluation fee plus reasonable expenses. |
| Franchisor Revenue from Suppliers | In the year ending December 31, 2021, we did not generate any revenue from the sale or lease of products and services to franchisees or earn any revenue from suppliers based on franchisee purchases, but our affiliate DTE Retail L.L.C. generated $52,487.45 from such sales. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligation. |
Dog Training Elite Franchise Earnings — Item 19
Average Revenue
$373K
Median Revenue
$320K
Revenue Range
$146K – $952K
Sample Size
9 units
Past financial performance does not guarantee future results. Individual results will vary.
Dog Training Elite Litigation & Risk Flags
Clean Litigation RecordDog Training Elite has no pending litigation actions listed in their FDD.
Bankruptcy History DisclosedA bankruptcy disclosure is present in this FDD.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Dog Training Elite System Growth
Total Units
94
Franchised
84
Company-Owned
10
Dog Training Elite currently operates 84 franchised locations and 10 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 0 | 0 | 15 |
| 2020 | 21 | 0 | 36 |
| 2021 | 58 | 0 | 94 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 22 states: CA, CT, FL, GA, HI, IL, IN, IA, MD, MI, MN, NE, NY, ND, OR, RI, SD, TX, UT, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$1.3M
Net Income
$51K
Total Assets
$1.2M
Audited by Independent Auditor, St. George, Utah for year ending December 31.
Dog Training Elite Franchise — FAQ
The total investment to open a Dog Training Elite franchise ranges from $91,400 to $112,250, per their Franchise Disclosure Document. This includes the initial franchise fee of $59,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Dog Training Elite charges a royalty fee of 8% of gross sales of gross sales, plus a Brand Fund Fee: 1% of gross sales; Online Advertising and SEO Fee: Currently, $500 per month; Local Marketing Obligation: 1% of gross sales (can be applied towards Online Advertising and SEO Fee). contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Dog Training Elite Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Dog Training Elite to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Dog Training Elite franchise owners report average revenue of $373K and median revenue of $320K. This is based on a sample of 9 units. Past performance does not guarantee future results.
Dog Training Elite has been franchising since 2015. The FDD shows an investment range of $91,400-$112,250, a 8% of gross sales royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $59,000 and the total investment ranges from $91,400 to $112,250 depending on location size and market. A minimum of $10,000 in liquid capital is required. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Dog Training Elite and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Dog Training Elite or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com