About Dollar and/or Dollar Rent A Car Franchise
Dollar Rent A Car is a well known vehicle rental franchise backed by The Hertz Corporation.
The brand has been franchising since 2003, offering affordable car rental services at airports and local market locations across the United States and internationally.
The franchise fee ranges from $25,000 to $100,000.
Dollar and/or Dollar Rent A Car Franchise Cost & Fees
Minimum Investment
$879K
Average Investment
$8.4M
Maximum Investment
$15.8M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $25,000 to $100,000 | One-time payment upon signing |
| Royalty Fee | 6% to 9% of Gross Receipts of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | No separate ad fund contribution currently required | National brand fund |
| Total Investment Range | $879,300 – $15,839,000 | Includes build-out, inventory, working capital |
The investment range of $879K–$15.8M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% to 9% of Gross Receipts) and marketing fee (No separate ad fund contribution currently required) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $25,000 | $100,000 |
| Training Expenses | $3,000 | $3,000 |
| Passenger Cars (30-300) | $750,000 | $15,000,000 |
| Courtesy Vehicles | $55,000 | $350,000 |
| Equipment and Supplies | $5,000 | $20,000 |
| Insurance | $5,000 | $40,000 |
| Professional Fees | $3,000 | $10,000 |
| Computer System | $11,500 | $250,000 |
| Optional Software | $1,500 | $15,000 |
| Business License | $100 | $500 |
| Installation Fees | $200 | $500 |
| Additional Funds (3 months) | $20,000 | $50,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 5% of average annual gross sales for prior 3 years |
| Renewal Fee | $5,000-$25,000 |
| Technology Fee | Reservation Charges $3.84-$6.30/reservation; EDI $8.00/reservation |
| Audit Fee | Cost of audit if underreported 2%+ |
| Travel Industry Commissions | 0-30% of gross rental charges |
| Credit Card Service Fees | 1%-6% of gross rental charges |
| Non-Compliance Fee | $100/day; $5,000 after 90 days |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | ~74 hours total |
| Classroom Training | 66 |
| On-the-Job Training | 8 |
| Training Location | Estero, Florida HQ, franchisee's location, and online |
| Additional Training | Remedial training may be required. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive geographic territory |
| Exclusive Territory | No |
| Territory Size | Defined by city/political subdivision, fleet of 30-300 cars |
| Description | Non-exclusive. Franchisor retains all rights not expressly granted including operating company locations and allowing Hertz/Thrifty to compete. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | Per Attachment A |
| Renewal Term | Successive periods per Attachment A |
| Renewal Fee | $5,000-$25,000 |
| Renewal Conditions | Not in default; 9-12 months notice; pay fee; refurbish; achieve performance requirements; sign release. |
| Transfer Fee | 5% of average annual gross sales for prior 3 years |
| Transfer Conditions | In compliance; transferee must meet qualifications; franchisor has right of first refusal. |
| Termination for Cause | 30-day cure most defaults; 10 days insurance; 3 days access; immediate for bankruptcy, fraud, unauthorized transfer. |
| Non-Compete Period | 12 months |
| Non-Compete Details | 12 months within Territory, 100 miles of Territory, and 10 miles of any other Dollar location. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Must devote significant personal time. Must employ or serve as a manager who completes training and has vehicle rental experience. |
| Required Suppliers | Must purchase approved counter automation software from 6 approved suppliers. Must use Dollar Reservations System. |
| Supply Restrictions | Vehicles cannot be older than current model year plus two; 40,000-mile cap. |
| Franchisor Revenue from Suppliers | ~$7.6M from reservation charges, ~$1M from credit card services, ~$704K from fleet purchases, ~$786K from revenue management. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Does not offer financing. |
Dollar and/or Dollar Rent A Car Franchise Earnings — Item 19
Dollar and/or Dollar Rent A Car does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Dollar and/or Dollar Rent A Car does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Dollar and/or Dollar Rent A Car Litigation & Risk Flags
3 Pending Actions ListedReview the full FDD for details on pending litigation.
Bankruptcy History DisclosedA bankruptcy disclosure is present in this FDD.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Dollar and/or Dollar Rent A Car System Growth
Total Units
237
Franchised
64
Company-Owned
173
Dollar and/or Dollar Rent A Car currently operates 64 franchised locations and 173 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 4 | 2 | 58 |
| 2022 | 8 | 4 | 62 |
| 2023 | 3 | 1 | 64 |
Transfers: 0 | Closures: 1
State Registrations
Registered in 26 states: AK, AL, AR, AZ, CA, CO, FL, GA, ID, KS, MA, MI, MO, MT, NE, NC, ND, OH, OK, OR, SC, SD, TN, TX, WA, WY
Dollar and/or Dollar Rent A Car Franchise — FAQ
The total investment to open a Dollar and/or Dollar Rent A Car franchise ranges from $879,300 to $15,839,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $25,000 to $100,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Dollar and/or Dollar Rent A Car charges a royalty fee of 6% to 9% of Gross Receipts of gross sales, plus a No separate ad fund contribution currently required contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Dollar and/or Dollar Rent A Car Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Dollar and/or Dollar Rent A Car to ensure you have the most up-to-date version.
Dollar and/or Dollar Rent A Car does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Dollar and/or Dollar Rent A Car has been franchising since 2003. The FDD shows an investment range of $879,300-$15,839,000, a 6% to 9% of Gross Receipts royalty, and no Item 19 earnings disclosure. There are 3 pending litigation action(s). Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $25,000 to $100,000 and the total investment ranges from $879,300 to $15,839,000 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Dollar and/or Dollar Rent A Car and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Dollar and/or Dollar Rent A Car or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com