About Exxon/Mobil Franchise
Exxon/Mobil is a petroleum franchise operated under a Wholesale Marketer Agreement with Marathon Petroleum Company LP.
Franchisees (wholesale marketers) purchase Exxon or Mobil branded gasoline and diesel fuel from MPC and distribute that fuel to branded retail motor fuel outlets they own or resell to third-party retail outlets for resale to the public.
Target customers include retail gas station operators and the motoring public who purchase fuel at Exxon and Mobil branded locations.
Exxon/Mobil Franchise Cost & Fees
0| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $0 | One-time payment upon signing |
| Royalty Fee | N/A - Wholesale fuel pricing model of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | N/A | National brand fund |
Contact Exxon/Mobil directly for current investment range details. The combined royalty (N/A - Wholesale fuel pricing model) and marketing fee (N/A) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $0 | $0 |
| Network Connectivity (monthly) | $50 | $140 |
| Trade Dress Items (from ExxonMobil-approved third party) | $0 | $0 |
| Point-of-Purchase Materials | $0 | $0 |
| Insurance Coverage | $0 | $0 |
| Brand Development Program - Wholesaler Assistance Loan (maximum) | $0 | $205,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Technology Fee | $50 to $140 per month for retail automation/network connectivity fees collected on behalf of ExxonMobil |
| Transaction Card Processing Fees | Varies by card type; percentage, flat fee, or combination |
| Network Connectivity (VSAT or Broadband) | $50 to $140 per month plus applicable taxes |
| Late Payment Interest | 18% per annum on overdue sums |
| Insurance (if purchased by MPC on your behalf) | Cost of insurance purchased |
| Mandatory Marketing Programs | Varies; may require purchase of equipment, goods, or services from MPC |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Not disclosed in this exemption document |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Description | You will not receive an exclusive area or territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | Not specified in disclosure (determined by Wholesale Marketer Agreement) |
| Renewal Term | No automatic renewal; extension only by written agreement of the parties |
| Renewal Conditions | The Wholesale Marketer Agreement does not provide for automatic renewal upon expiration of its initial term. The agreement can only be extended by written agreement of the parties. |
| Transfer Conditions | Successor in interest transfer rights set forth in Section 9.3 of the Wholesale Marketer Agreement |
| Termination for Cause | Immediate termination for: unlawful/fraudulent/deceptive acts, bankruptcy/insolvency, death or prolonged disability (3+ months), loss of right to use Marks, failure to pay sums due, willful adulteration or mislabeling of fuels, abandonment or failure to operate for 7 consecutive days, failure to comply with laws, felony conviction involving moral turpitude, breach of material provision, any event making termination reasonable, good faith withdrawal from marketing, or as allowed by Petroleum Marketing Practices Act. Termination after 15-day cure period for failure to carry out other provisions. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Required Suppliers | Products (Exxon/Mobil branded fuel) must be purchased from MPC or its affiliates. Trade dress items from ExxonMobil-approved third parties. Point-of-purchase materials from ExxonMobil-designated third parties. Network connectivity from approved vendors. |
| Supply Restrictions | You must only sell Products to identified Outlets. Must comply with Exxon or Mobil trademark and trade dress requirements. Cannot sell illegal drugs, drug paraphernalia, pornographic or offensive materials, or alcoholic beverages for on-premises consumption. |
| Franchisor Revenue from Suppliers | MPC collects fees for transaction card processing and billing services on behalf of third parties |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | MPC offers financing through its Brand Development Program including: (1) Monthly Wholesaler Assistance Loan - incentives advanced monthly between $0.01 and $0.02 per gallon of Product purchased and delivered; (2) Wholesaler Assistance Loans - lump sum advances based on estimated deliveries, currently not to exceed $205,000, payable within 15 business days, reconciled after first year. Financial assistance may be forgiven over the term of the Wholesaler Assistance Agreement absent default. Upon default (including debranding), all amounts must be immediately repaid. MPC does not guarantee promissory notes, mortgages, leases, or other obligations. |
Exxon/Mobil Franchise Earnings — Item 19
Exxon/Mobil does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Exxon/Mobil Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Exxon/Mobil System Growth
Exxon/Mobil currently operates 0 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
State Registrations
Registered in 1 states: ND
Exxon/Mobil Franchise — FAQ
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