About Shell Franchise
Shell is a petroleum franchise operated under Marathon Petroleum Company LP, where franchisees serve as wholesale marketers purchasing Shell or Tesoro branded gasoline and diesel fuel from MPC and distributing it to branded retail motor fuel outlets.
Franchisees either own outlets directly or resell fuel to third-party retail outlets for resale to the public.
Target customers are retail consumers purchasing motor fuel, as well as third-party retail outlet operators.
Shell Franchise Cost & Fees
0| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $0 | One-time payment upon signing |
| Royalty Fee | Branded wholesaler price (variable) of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Not disclosed | National brand fund |
Contact Shell directly for current investment range details. The combined royalty (Branded wholesaler price (variable)) and marketing fee (Not disclosed) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $0 | $0 |
| Network Connectivity (monthly) | $50 | $140 |
| Brand Development Program Wholesaler Assistance Loan | $0 | $205,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Technology Fee | $50 to $140 per month (network connectivity/retail automation) |
| Transaction Card Processing | Varies by card type (percentage, flat fee, or combination) |
| Network Connectivity | $50 to $140 per month |
| Interest on Late Payments | 18% per annum |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Not disclosed |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Description | You will not receive an exclusive area or territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | Not specified in disclosure |
| Renewal Term | No automatic renewal; extension by written agreement only |
| Renewal Conditions | The Wholesale Marketer Agreement does not provide for automatic renewal upon expiration of its initial term. The agreement can only be extended by written agreement of the parties. |
| Transfer Conditions | Subject to right to transfer to a successor in interest as set forth in Section 9.3 of the Wholesale Marketer Agreement |
| Termination for Cause | MPC may immediately terminate for: unlawful/fraudulent acts, bankruptcy/insolvency, death or disability of principal for 3+ months, loss of right to use Marks, failure to pay sums due, willful adulteration or mislabeling of motor fuels, abandonment or failure to operate for 7 consecutive days, failure to comply with laws, felony conviction involving moral turpitude, breach of material provision, any event making termination reasonable, good faith withdrawal from marketing motor fuel. May terminate after 15-day cure period for failure to carry out other provisions. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Required Suppliers | Products must be purchased from MPC or its affiliates. Trade dress items must be purchased from Shell Oil-approved (Shell Brand) or MPC-approved (Tesoro Brand) third parties. Point-of-purchase materials must be purchased from Shell Oil-designated (Shell Brand) or MPC-designated (Tesoro Brand) third parties. |
| Supply Restrictions | You are required to purchase the number of gallons of Products as required by the Wholesale Marketer Agreement. Must use approved network connectivity methods and providers. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | MPC offers financing through its Brand Development Program including: Monthly Wholesaler Assistance Loan of $0.01 to $0.02 per gallon of product purchased and delivered, and Wholesaler Assistance Loans of up to $205,000 based on estimated deliveries. Financial assistance may be forgiven over the term of the Wholesaler Assistance Agreement absent default. |
Shell Franchise Earnings — Item 19
Shell does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Shell does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Shell Litigation & Risk Flags
Clean Litigation RecordShell has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Shell System Growth
Total Units
0
Franchised
0
Company-Owned
0
Shell currently operates 0 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
State Registrations
Registered in 1 states: ND
Shell Franchise — FAQ
The total investment to open a Shell franchise ranges from varies, per their Franchise Disclosure Document. This includes the initial franchise fee of $0. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Shell charges a royalty fee of Branded wholesaler price (variable) of gross sales, plus a Not disclosed contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Shell Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Shell to ensure you have the most up-to-date version.
Shell does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Shell has been franchising since 2007. The FDD shows an investment range of N/A, a Branded wholesaler price (variable) royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $0 and the total investment ranges from N/A depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Shell and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Shell or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com