About Garner - reg Franchise
Garner is a midscale, conversion-focused hotel brand under the IHG Hotels & Resorts portfolio.
Licensees operate hotels delivering easy-going stays with a relaxed welcome, refreshing guest experience, and flexible purposeful design.
The brand primarily targets existing hotel properties for conversion to the Garner brand standards.
Garner - reg Franchise Cost & Fees
Minimum Investment
$618K
Average Investment
$6.6M
Maximum Investment
$12.6M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $500 per guest room, minimum $50,000 | One-time payment upon signing |
| Royalty Fee | 5.5% of Gross Rooms Revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 3% of GRR (Services Contribution) | National brand fund |
| Total Investment Range | $618,211 – $12,561,700 | Includes build-out, inventory, working capital |
The investment range of $618K–$12.6M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5.5% of Gross Rooms Revenue) and marketing fee (3% of GRR (Services Contribution)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Application Fee | $50,000 | $50,000 |
| PIP Fee | $0 | $10,000 |
| Building Construction (Conversion) | $1,403 | $1,776,836 |
| FF&E (Conversion) | $189,175 | $781,797 |
| Operating Supplies (Conversion) | $82,008 | $107,478 |
| PMS/Payment Systems | $54,500 | $75,000 |
| Guest Internet Hardware | $12,000 | $20,000 |
| Guest Internet Bandwidth | $500 | $3,000 |
| Key Card System | $1,000 | $16,500 |
| Employee Safety Devices | $12,000 | $15,000 |
| Technology Systems | $2,625 | $55,500 |
| Primary Identification Sign | $23,000 | $50,000 |
| Preopening Support Fee | $6,500 | $6,500 |
| IHG Learning | $2,500 | $2,500 |
| Market Feasibility Study | $15,000 | $30,000 |
| Professional Fees | $15,000 | $125,000 |
| Security Deposits | $2,500 | $15,000 |
| Insurance | $35,000 | $100,000 |
| Hotel Photography | $3,500 | $6,200 |
| Additional Funds (3 months) | $100,000 | $175,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $500/room, min $50,000 (relicensing) |
| Technology Fee | $17.06/room/month + PMS fees + various system fees |
| Audit Fee | $3,000 plus deficiency and interest |
| Loyalty Program Contribution | 4.75% of Qualifying Full Folio Revenue from members |
| IHG Voice Reservation | $6.63/net booking |
| IHG Ignite Digital Marketing | 2.75% of consumed direct digital revenue |
| Revenue/Commercial Services | $1,165-$1,499/month |
| Capital Reserve | Up to 5% of Gross Revenue |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Multiple programs varying by role |
| Classroom Training | Up to 9 hours (RAMP UP) plus additional programs |
| On-the-Job Training | 24 hours on-site (Key Programs) |
| Training Location | Virtual, Atlanta, designated regional locations, and hotel site |
| Additional Training | GM Program, Front Office Manager, Director of Sales, IHG Way of Clean. Annual conferences. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Single site license only |
| Exclusive Territory | No |
| Description | No exclusive territory. License for specific site only. May face competition from other IHG brands and licensees. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10-20 years |
| Renewal Term | No renewal right; must negotiate new agreement |
| Renewal Conditions | No automatic renewal. |
| Transfer Fee | $500/room, min $50,000 (relicensing) + $25,000 processing (public offering) |
| Transfer Conditions | Prior written consent; new application and approval; relicensing fee. |
| Termination for Cause | With cause; liquidated damages apply. Non-curable: bankruptcy, trademark misuse, loss of possession, felony, false records. |
| Non-Compete Period | During term only |
| Non-Compete Details | No part of Hotel may promote competing business during term. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Must retain direct management control. May use qualified management company. GM must have 2+ years experience. Key positions (GM, DOS, F&B Director, etc.) must work exclusively for the hotel. |
| Required Suppliers | Must use designated PMS (Oracle Opera), FastConnect SD-WAN (AT&T), NGP payment system, IHG Connect, approved keycard/safety systems, signage vendors, Coca-Cola. 90-95% of purchases restricted. |
| Supply Restrictions | All building, design, furnishing, equipment must meet Holiday standards. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | No formal financing program. May furnish loans on case-by-case basis via GIAC. |
Garner - reg Franchise Earnings — Item 19
Garner - reg does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Garner - reg does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Garner - reg Litigation & Risk Flags
1 Pending Action ListedReview the full FDD for details on pending litigation.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Garner - reg System Growth
Total Units
2
Franchised
2
Company-Owned
0
Garner - reg currently operates 2 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 |
| 2023 | 2 | 0 | 2 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 2 states: GA, WA
Garner - reg Franchise — FAQ
The total investment to open a Garner - reg franchise ranges from $618,211 to $12,561,700, per their Franchise Disclosure Document. This includes the initial franchise fee of $500 per guest room, minimum $50,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Garner - reg charges a royalty fee of 5.5% of Gross Rooms Revenue of gross sales, plus a 3% of GRR (Services Contribution) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Garner - reg Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Garner - reg to ensure you have the most up-to-date version.
Garner - reg does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Garner - reg has been franchising since 2023. The FDD shows an investment range of $618,211-$12,561,700, a 5.5% of Gross Rooms Revenue royalty, and no Item 19 earnings disclosure. There are 1 pending litigation action(s). Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $500 per guest room, minimum $50,000 and the total investment ranges from $618,211 to $12,561,700 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Garner - reg and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Garner - reg or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com