About Good Stuff Eatery Franchise
Good Stuff Eatery is a fast casual restaurant franchise offering gourmet burgers, shakes, salads, and seasonal sides made with high quality, responsibly sourced ingredients.
Founded by celebrity chef Spike Mendelsohn, the brand elevates the American burger experience with a menu that emphasizes fresh, local, and organic ingredients in a vibrant, inviting setting.
The initial franchise fee is $2,500.
Good Stuff Eatery Franchise Cost & Fees
Minimum Investment
$633K
Average Investment
$813K
Maximum Investment
$992K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $2,500 | One-time payment upon signing |
| Royalty Fee | 5.5% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1.5% of Gross Sales | National brand fund |
| Total Investment Range | $633,000 – $992,000 | Includes build-out, inventory, working capital |
The investment range of $633K–$992K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5.5% of Gross Sales) and marketing fee (1.5% of Gross Sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee (1) | $40,000 | $50,000 |
| Rent – 3 Months (2) | $36,000 | $48,000 |
| Security Deposits (3) | $15,000 | $30,000 |
| Leasehold Improvements (4) | $325,000 | $500,000 |
| Equipment, Furniture and Fixtures (5) | $125,000 | $160,000 |
| POS Computer System (6) | $15,000 | $25,000 |
| Insurance – 3 Months (7) | $1,500 | $4,500 |
| Permits and Licenses (8) | $3,000 | $10,000 |
| Initial Inventory (9) | $15,000 | $20,000 |
| Signage (10) | $3,000 | $10,000 |
| Grand Opening Advertising (11) | $10,000 | $20,000 |
| Blueprints (12) | $10,000 | $25,000 |
| Travel Expenses for Training (13) | $5,000 | $8,000 |
| Pre-Opening Expenses (14) | $6,000 | $8,000 |
| Professional Fees (15) | $5,000 | $10,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $50,000 |
| Technology Fee | $15,000 |
| Audit Fee | Payable only if we find, after an audit, that you have understated any amount yo |
| Initial Training (For New or Replacement Employees) | $2,500 |
| Additional On-Site Training | $300 |
| Interest | 1.5% per month or the highest rate allowed by applicable law, whichever is less |
| Prohibited Product or Service Fine | $250 |
| Successor Agreement (Franchise Agreement) | Fifty percent (50%) of our then-current initial franchise fee |
| Product or Supplier Evaluation | $250 |
| Point of Sale System Maintenance | $6,000 |
| Management Fee | 10% of Gross Sales, plus expenses |
| Good Stuff Eatery Online Application | $99 |
| Rent – 3 Months (2) | $36,000 |
| Security Deposits (3) | $15,000 |
| Leasehold Improvements (4) | $325,000 |
| Equipment, Furniture and Fixtures (5) | $125,000 |
| Insurance – 3 Months (7) | $1,500 |
| Permits and Licenses (8) | $3,000 |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | exclusive |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Renewal Term | If you are in good standing, and subject to contractual requirements, you may sign a successor agreement for two separate additional terms of five years each, unless we have determined, in our sole di |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Does not offer financing. |
Good Stuff Eatery Franchise Earnings — Item 19
Good Stuff Eatery does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Good Stuff Eatery does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Good Stuff Eatery Litigation & Risk Flags
Clean Litigation RecordGood Stuff Eatery has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Good Stuff Eatery System Growth
Total Units
5
Franchised
5
Company-Owned
0
Good Stuff Eatery currently operates 5 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 1 | 1 | |
| 2019 | 0 | 1 | |
| 2019 | 0 | 2 | |
| 2019 | 0 | 1 | |
| 2019 | 1 | 5 | |
| 2020 | 0 | 1 | |
| 2020 | 0 | 1 | |
| 2020 | 0 | 2 | |
| 2020 | 0 | 1 | |
| 2020 | 0 | 5 | |
| 2021 | 0 | 1 | |
| 2021 | 0 | 1 | |
| 2021 | 0 | 2 | |
| 2021 | 0 | 1 | |
| 2021 | 0 | 5 |
Good Stuff Eatery Franchise — FAQ
The total investment to open a Good Stuff Eatery franchise ranges from $633,000 to $992,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $2,500. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Good Stuff Eatery charges a royalty fee of 5.5% of Gross Sales of gross sales, plus a 1.5% of Gross
Sales contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Good Stuff Eatery Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Good Stuff Eatery to ensure you have the most up-to-date version.
Good Stuff Eatery does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Good Stuff Eatery has been offering franchise opportunities. The FDD shows an investment range of $633,000-$992,000, a 5.5% of Gross Sales royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $2,500 and the total investment ranges from $633,000 to $992,000 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Good Stuff Eatery and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Good Stuff Eatery or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com