About Holiday Diversified Services Franchise
Holiday Stationstore is a gas station and convenience store franchise where franchisees sell automotive fuels including gasoline and other motor vehicle fuels, as well as groceries, food service items such as hot and cold sandwiches, hot dogs, bratwursts, salads, fruit, and bakery products, convenience store items, and general merchandise to the general public.
Stores are located in urban and rural areas with approximately 3,000 to 4,500 square feet of floor space, and some locations may also include car wash operations.
Target customers include anyone purchasing motor vehicle fuel at retail and anyone purchasing groceries, food, beverages, cigarettes, candy, and other convenience products.
Holiday Diversified Services Franchise Cost & Fees
Minimum Investment
$896K
Average Investment
$4.3M
Maximum Investment
$7.7M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $25,000 | One-time payment upon signing |
| Royalty Fee | Greater of $500 per Accounting Period or $0.0075/gallon of Automotive Fuels plus 3.5% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of Gross Sales | National brand fund |
| Total Investment Range | $896,200 – $7,742,500 | Includes build-out, inventory, working capital |
The investment range of $896K–$7.7M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (Greater of $500 per Accounting Period or $0.0075/gallon of Automotive Fuels plus 3.5% of Gross Sales) and marketing fee (1% of Gross Sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $25,000 | $25,000 |
| Initial training fees and travel and living expenses | $1,200 | $5,000 |
| Building construction plans and specifications | $0 | $180,000 |
| Land | $0 | $2,000,000 |
| Building and site work | $75,000 | $2,250,000 |
| Equipment | $15,000 | $940,000 |
| Initial Groceries, Food Service Items and Merchandise inventory | $70,000 | $120,000 |
| Initial Automotive Fuels inventory | $100,000 | $300,000 |
| Initial Fuel Delivery Charge | $500 | $2,500 |
| Facade and pylon signs | $25,000 | $250,000 |
| Car wash (building), if elected | $300,000 | $880,000 |
| Car wash (equipment), if elected | $140,000 | $420,000 |
| Permits, deposits, supplies, Automotive Fuels price numerals, signs, cleanup costs, placement of initial inventory, and related items | $1,500 | $100,000 |
| Initial insurance premiums | $13,000 | $20,000 |
| Miscellaneous store set-up and opening costs | $2,500 | $5,000 |
| Grand Opening advertising | $10,000 | $15,000 |
| POS & Back Office System (hardware, software and installation) | $42,500 | $80,000 |
| Additional funds (3 months) | $75,000 | $150,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $1,000 per Holiday Stationstore |
| Technology Fee | POS and Back Office System support costs - based on prevailing fee schedule, payable at beginning of each Accounting Period |
| Audit Fee | Actual cost of audit if payment deficiency exceeds 5% |
| Holiday Smart Savings Credit Card | 0.50% of receipts plus $0.05 per transaction |
| Holiday/Wex Universal Fleet Card | 2.0% of receipts plus $0.10 per transaction |
| Non-Holiday Credit Card Program | 1.8% plus $0.12/transaction for Visa/MC; 3.25% plus $0.10/transaction for others |
| Sign Rental Fee | $150-$446 per Accounting Period |
| Late fees | $100 per past due payment plus 1.5% per Accounting Period interest |
| Inspection Noncompliance Fee | $1,000 per failed inspection plus reimbursement of costs |
| Equipment purchasing fees | 5% of Equipment cost |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Minimum 2 weeks on-the-job training (100 hours) plus 5 hours classroom, plus optional 40 hours in-store field training |
| Classroom Training | 5 hours |
| On-the-Job Training | 100 hours |
| Training Location | Corporate Training Store (company-owned Holiday Stationstore) |
| Additional Training | Optional 40 hours of field training in franchisee's store conducted by HDS field trainer; computer-based training required for all employees; ongoing training materials provided including new-hire curriculum, food certification, alcohol certification, and PCI compliance training |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Description | No exclusive area or territory granted. Franchise grants right to operate only at the specific location identified in the Franchise Agreement. HDS and its parents/affiliates (including Circle K, On the Run, Kangaroo Express brands) have unrestricted rights to own, operate, develop, franchise or license Holiday Stationstores or other convenience stores at any location regardless of competitive effect. HDS may also market products through other channels and brands in any territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years from opening date |
| Renewal Term | One additional 10-year term |
| Renewal Conditions | Must give HDS written notice at least 180 days before end of term; all monetary obligations must be paid or satisfied; must agree to remodel store to then-current standards; must have right to possess premises for new term; must complete all required training; must sign HDS's then-current franchise agreement (which may contain materially different terms) and, if required, a release of claims |
| Transfer Fee | $1,000 per Holiday Stationstore |
| Transfer Conditions | HDS consent required in sole determination; transferee must meet HDS qualifications, complete training, assume all obligations, sign then-current franchise agreement; franchisee must be current on all payments, pay $1,000 transfer fee, release HDS from claims; transferee's owners and spouses must sign personal guaranty |
| Termination for Cause | Payment default or failure to comply with material provisions: 20 days to cure. Failure to exert good faith efforts: 90 days to cure. Immediate termination (no cure) for: voluntary abandonment, fraud/criminal conviction, bankruptcy/insolvency, adulteration of products, acts materially impairing goodwill. HDS may also terminate upon market withdrawal with 180 days notice. |
| Non-Compete Period | During franchise term only |
| Non-Compete Details | Franchisee and managers may not own, have interest in, or have business relationship with any competitor of HDS during the franchise term, including operating any location under a non-Holiday brand. No post-termination or post-expiration non-competition covenant. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | HDS does not require personal supervision but recommends personal and direct operation. The business must be directly supervised on-premises by a manager who has successfully completed HDS's training program. Manager need not have ownership interest. Franchisee and manager may not have interest in or business relationship with competitors of HDS. If franchisee is an entity, each owner and spouse/domestic partner must sign a personal guaranty. |
| Required Suppliers | Must purchase at least 95% of Automotive Fuels from HDS; must contract with Fuel South Express (FSE) for all fuel delivery; must purchase Commissary Products (prepared foods, bakery, sandwiches) from HSI; must purchase all Holiday Brand Products from HDS-designated suppliers; must use HDS-designated POS and Back Office System from NCR/Radiant Systems and PDI |
| Supply Restrictions | Cannot purchase designated items from other sources. May purchase National Brand Merchandise from any supplier. For Approved Products from unapproved suppliers, must submit samples for HDS review/testing (30-day review, 45-day notification). Approximately 80-85% of all purchases and leases are subject to designated/approved supplier requirements. |
| Franchisor Revenue from Suppliers | HDS revenues from fuel sales to franchisees: ~$357,939,000; HSI revenues from Holiday credit card fees: ~$14,410,000; FSE revenues from fuel transportation: ~$3,983,000; HSI revenues from Commissary Products: ~$9,902,000; HSI revenues from equipment/services: ~$324,000; HSI revenues from rebates on franchisee purchases: ~$164,000; HDS revenues from training/signs: ~$200,000 (all for period April 29, 2024 to April 27, 2025) |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | HDS may finance POS/Back Office/DVR System ($64,000-$80,000) over 1-3 years (1-year term is interest-free; 3-year term at prime rate). HDS may also finance Conversion/Capital Improvement/Construction Costs ($75,000-$350,000) over 10 years at prime rate, with forgiveness schedule: 5% forgiven on each anniversary in years 1-5, then 15% forgiven on each anniversary in years 6-10. No prepayment penalty, no security required for either. HDS does not generally guarantee franchisee notes or leases. |
Holiday Diversified Services Franchise Earnings — Item 19
Holiday Diversified Services does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Holiday Diversified Services does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Holiday Diversified Services Litigation & Risk Flags
Clean Litigation RecordHoliday Diversified Services has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Holiday Diversified Services System Growth
Total Units
538
Franchised
83
Company-Owned
455
Holiday Diversified Services currently operates 83 franchised locations and 455 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2023 | 7 | 4 | 117 |
| 2024 | 5 | 23 | 99 |
| 2025 | 1 | 17 | 83 |
Transfers: 0 | Closures: 17
State Registrations
Registered in 6 states: MI, MN, ND, SD, WA, WI
Franchisor Financials (Item 21)
Revenue
$71.2M
Net Income
$19.1M
Total Assets
$72.6M
Audited by PricewaterhouseCoopers LLP for year ending Last Sunday of April (April 27, 2025).
Holiday Diversified Services Franchise — FAQ
The total investment to open a Holiday Diversified Services franchise ranges from $896,200 to $7,742,500, per their Franchise Disclosure Document. This includes the initial franchise fee of $25,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Holiday Diversified Services charges a royalty fee of Greater of $500 per Accounting Period or $0.0075/gallon of Automotive Fuels plus 3.5% of Gross Sales of gross sales, plus a 1% of Gross Sales contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Holiday Diversified Services Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Holiday Diversified Services to ensure you have the most up-to-date version.
Holiday Diversified Services does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Holiday Diversified Services has been franchising since 1989. The FDD shows an investment range of $896,200-$7,742,500, a Greater of $500 per Accounting Period or $0.0075/gallon of Automotive Fuels plus 3.5% of Gross Sales royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $25,000 and the total investment ranges from $896,200 to $7,742,500 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Holiday Diversified Services and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Holiday Diversified Services or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com