About Marvin’s Mailers Franchise
Marvin's Mailers is a direct mail marketing franchise that provides monthly mailing services to local businesses looking to reach customers through targeted print advertising.
Each location creates and distributes tailored monthly mailers on behalf of business clients, offering an effective, tangible marketing channel in an increasingly digital world.
The franchise fee is $50,000, and Marvin's Mailers has been franchising since 2023.
Marvin’s Mailers Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $50,000 | One-time payment upon signing |
| Royalty Fee | Greater of 10% of Gross Sales or Minimum Weekly Royalty Fee Requirement of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Up to 2% of Gross Sales, currently 1% of Gross Sales | National brand fund |
| Total Investment Range | $69,148 – $115,980 | Includes build-out, inventory, working capital |
The investment range of $69K–$116K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (Greater of 10% of Gross Sales or Minimum Weekly Royalty Fee Requirement) and marketing fee (Up to 2% of Gross Sales, currently 1% of Gross Sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $50,000 | $50,000 |
| Construction and Leasehold Improvements | $0 | $1,000 |
| Rent Deposits | $0 | $7,500 |
| Furniture and Fixtures | $0 | $2,000 |
| Utility Deposits | $70 | $570 |
| Signage | $250 | $500 |
| Initial Inventory | $2,100 | $2,100 |
| Computer, Software, and Business Management System | $3,147 | $11,280 |
| Start-Up Marketing | $2,500 | $10,000 |
| Insurance Deposits – Three Months | $105 | $474 |
| Travel for Initial Training | $1,000 | $3,100 |
| Professional Fees | $1,300 | $6,000 |
| Licenses and Permits | $50 | $500 |
| Printing, Stationery, and Office Supplies | $300 | $650 |
| Additional Funds – Three Months | $8,326 | $20,306 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of the then current initial franchise fee |
| Renewal Fee | 10% of the then current initial franchise fee |
| Technology Fee | Up to $300 per month plus $250 per month for each Additional Territory, currently $150 per month plus $100 per month for each Additional Territory |
| Audit Fee | Cost of audit |
| Franchisee Directed Local Marketing | $2,000 per month plus $1,000 per month for each Additional Territory |
| Local and Regional Advertising Cooperatives | Up to 2% of monthly Gross Sales, currently not assessed |
| Software Fees | $125 per month plus $75 per month for each Additional Territory |
| Back Office Support Fee | The greater of (i) 5% of weekly Gross Sales; or (ii) $100 per week plus $100 per week for each Additional Territory |
| Customer Service and Refunds | Varies under the circumstances |
| Annual Conference Attendance Fee | Our then current conference fee, not greater than $1,500 |
| Additional Employee Initial Training | Our then current training fee, currently $500 per person per day |
| Supplemental Training | Our then current daily rate per trainer, plus expenses we incur. Current rate is $500 per day |
| Non-Compliance: Customer Reviews | $250 to $750 per month |
| Reporting Non-Compliance | $150 per occurrence |
| Operations Non-Compliance | $450 to $1,000 per occurrence |
| Payment Non-Compliance | $150 per occurrence |
| Interest | 18% per annum from due date |
| NSF Check Fee or Failed Electronic Fund Transfer | $50 or maximum fee allowed by law |
| Quality Assurance Audit | Actual costs incurred by us |
| Collections | Actual fees, costs, and expenses |
| Supplier Review | Actual fees, costs, and expenses |
| Management Service | 20% of Gross Sales plus expenses |
| Operations Manual Replacement Fee | $500 |
| Relocation Fee | Costs and expenses |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | approximate one week period |
| Classroom Training | 16 |
| On-the-Job Training | 24 |
| Training Location | Naperville, Illinois or virtually as designated by us |
| Additional Training | Supplemental training may be required if performance standards are not met, at a rate of $500 per on-site trainer per day plus expenses. Franchisor may also require attendance at an annual conference with a fee not exceeding $1,500. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive, but protected from other Marvin's Mailers franchisees |
| Exclusive Territory | No |
| Territory Size | approximately 300,000 households |
| Description | A geographic area designated by the Franchisor, typically comprising approximately 300,000 households. Franchisees may add "Additional Territories" of similar size. While not exclusive, the franchisor will not open or grant another Marvin's Mailers Business within the franchisee's Operating Territory, with certain reserved rights for the franchisor to operate similar businesses under different trademarks or through alternative channels of distribution. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | one additional 10 year renewal term |
| Renewal Fee | 10% of the then current initial franchise fee |
| Renewal Conditions | To renew, the franchisee must be in compliance with the agreement, provide 180 days written notice, sign the then-current franchise agreement and related ancillary agreements (including personal guarantees from owners and spouses), pay the renewal fee, and meet all other renewal requirements. A general release in favor of the franchisor is also required. |
| Transfer Fee | 50% of the then current initial franchise fee |
| Transfer Conditions | Transfers require the franchisor's prior written consent. Conditions include: 30 days prior written notice, satisfaction of all accrued monetary and other obligations, transferee meeting franchisor's qualifications (good moral character, sufficient business experience, aptitude, financial resources), transferee signing all required agreements (including personal guarantees from owners and spouses), execution of a general release by the transferring party, completion of training by transferee, and payment of the transfer fee. |
| Termination for Cause | Franchisor can terminate for various defaults, including: insolvency/bankruptcy, repeated curable defaults (3 or more instances), intentional refusal to comply with agreement terms, operating in violation of laws posing a health/safety threat, abandonment, providing intentionally misleading financial data, unauthorized transfer of interests, disclosure of confidential information, engaging in activities harmful to the brand, felony conviction, unethical conduct, or failure to complete training. Some defaults have 10 or 30-day cure periods, while others result in automatic termination. |
| Non-Compete Period | 24 months |
| Non-Compete Details | During the term of the franchise, the franchisee and its owners/spouses are prohibited from having any legal or equitable interest (exceeding 3% in a publicly traded company) in, operating, managing, funding, or performing services for a Competitive Business. Post-termination, this restriction extends for 24 months within the Operating Territory and a 25-mile radius surrounding it, as well as any other Marvin's Mailers Business operating territory. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The Managing Owner (franchisee or managing shareholder/partner of a Corporate Entity) must be personally responsible for the daily management and supervision of the Franchised Business, dedicating full-time efforts. If a manager is hired, they must meet franchisor standards, complete training, and sign confidentiality/non-compete agreements. |
| Required Suppliers | Franchisees must exclusively use products, supplies, technology systems, and services designated or authorized in writing by the franchisor. This includes System Supplies, Branded Items and Marketing Materials, Business Management System and Computer Equipment, and Computer System. |
| Supply Restrictions | Franchisor requires franchisees to purchase or lease certain source-restricted goods and services that meet specifications from approved or designated suppliers, which may include the franchisor or its affiliates as exclusive suppliers. Franchisees must obtain written approval for alternative suppliers and may be charged a review and testing fee. |
| Franchisor Revenue from Suppliers | Franchisor and/or its affiliates may receive rebates, payments, and other material benefits from suppliers based on franchisee purchases. During the fiscal year ending December 31, 2023, no revenue was received from suppliers from franchisee purchases of source restricted products or services. |
Marvin’s Mailers Franchise Earnings — Item 19
Marvin’s Mailers does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Marvin’s Mailers Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Marvin’s Mailers System Growth
Marvin’s Mailers currently operates 0 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 0 | 0 | 1 |
| 2022 | 0 | 0 | 1 |
| 2023 | 0 | 0 | 1 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Audited by Zaheer Sattaur for year ending December 31.
Marvin’s Mailers Franchise — FAQ
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