About Miniso Franchise
Miniso is a global lifestyle and variety store franchise offering a wide range of affordable, design driven products including household goods, electronics accessories, beauty items, toys, and stationery.
Originally founded in China, the brand has grown into a major international retail presence with thousands of stores worldwide.
Miniso has been franchising in the United States since 2018 under parent company Miniso Hong Kong Limited.
Miniso Franchise Cost & Fees
Minimum Investment
$201K
Average Investment
$304K
Maximum Investment
$408K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $20,000 | One-time payment upon signing |
| Royalty Fee | Model A: 2% of gross revenues, 10% on Franchisee-sourced local purchase products; Model B: 1% of gross revenues, 10% on Franchisee-sourced local purchase products of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Not to exceed 2% of gross revenues (Marketing fund fees); Not to exceed 3% of gross revenues (Local Marketing Cooperative) | National brand fund |
| Total Investment Range | $200,800 – $407,500 | Includes build-out, inventory, working capital |
The investment range of $201K–$408K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (Model A: 2% of gross revenues, 10% on Franchisee-sourced local purchase products; Model B: 1% of gross revenues, 10% on Franchisee-sourced local purchase products) and marketing fee (Not to exceed 2% of gross revenues (Marketing fund fees); Not to exceed 3% of gross revenues (Local Marketing Cooperative)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $20,000 | $20,000 |
| Merchandise Deposit (Model A (Consignment) only) | $150,000 | $200,000 |
| Initial inventory purchase (Model B (Purchased Inventory) only) | $90,000 | $200,000 |
| Security deposit | $20,000 | $20,000 |
| Fees for traveling to review proposed site locations | $300 | $3,000 |
| Training Expenses - Operations | $1,000 | $7,500 |
| Training - travel and lodging costs | $0 | $0 |
| Material & Equipment Fee (computers included) | $30,000 | $50,000 |
| Renovations and leasehold improvements to build out franchise store | $0 | $0 |
| Grand Opening fee | $3,500 | $15,000 |
| Payroll – 3 Months | $25,000 | $67,000 |
| Consignment payments for Products sold – 3 Months, Model A only | $0 | $0 |
| Local Marketing – 3 Months | $1,000 | $5,000 |
| Rent & Utilities – 3 Months | $0 | $0 |
| Insurance | $0 | $0 |
| Business Licenses & City Permits | $0 | $0 |
| Additional Funds – 3 Months | $10,000 | $20,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 |
| Renewal Fee | 50% of the franchise fee in effect at the time of your renewal |
| Year Three Fee | $10,000 |
| Interest on Delinquent Payments | Interest at 2% per month or the highest commercial contract interest rate the law allows, whichever is higher (California law is 10% annually) |
| 50% of shipping and handling costs for delivery of Products | Varies by store location |
| Customer shopping bags | Small size: $0.05-$0.15 per bag; Medium size: $0.10-$0.20 per bag; Large size: $0.15-$0.30 per bag |
| Enforcement costs | Varies |
| Indemnification | Actual cost to us or to one of our affiliates |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Designated Owner: 1-day orientation training. Store Manager: up to 30 days of on-the-job and classroom training, plus 1 day of online training. |
| Classroom Training | 12.5 hours |
| On-the-Job Training | 136-208 hours |
| Training Location | Southern California or New Jersey offices or a designated Miniso store location; ADP WebEx Training (online) |
| Additional Training | Optional post-opening training is offered for a fee of $500 per day per training personnel. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Description | You will not receive an exclusive or any other minimum territory. You may face competition from other franchisees, from outlets that we or our affiliates own, or from other channels of distribution or competitive brands that we control. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 3 years |
| Renewal Term | one additional 3-year term |
| Renewal Fee | 50% of the total franchise fee in effect at the time of your renewal |
| Renewal Conditions | Full compliance with agreements, store and equipment meeting current specifications, right to possession of premises, compliance with training requirements, timely written notice of renewal desire (180-365 days before expiration), payment of all amounts due, signing a general release, and signing the then-current form of Franchise Agreement and related addenda/agreements. |
| Transfer Fee | $10,000 |
| Transfer Conditions | Transferee must have acceptable credit rating and business qualifications, complete required training, pay all amounts due, sign a general release, and execute the current franchise agreement. The store must be brought into full compliance with new Miniso store standards. |
| Termination for Cause | Franchisor may terminate for cause if franchisee fails to have an accepted location or open on time, makes material misrepresentation, is convicted of a felony, misuses trade secrets, abandons business, makes unauthorized transfer, submits false reports, is insolvent/bankrupt, misuses marks, repeatedly fails to submit reports/pay fees/comply with standards, repeatedly defaults after notice, violates safety/health laws, or fails to maintain insurance. |
| Non-Compete Period | 2 years after the end of your Franchise Agreement |
| Non-Compete Details | During the term of the franchise and for 2 years after termination/expiration, the franchisee, owners, and family members may not have direct/indirect interest in or provide financial support/services to a 'Similar Business' within 10 miles of the Accepted Location or any MINISO Store, or to any entity granting franchises for Similar Businesses anywhere, or solicit employees/contacts. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | We do not require personal supervision of day-to-day operations, but recommend it. If the franchisee is a legal entity, owners and their spouses/domestic partners must personally guarantee obligations. A 'Designated Owner' with equity interest is required, responsible for Store supervision, and must attend a 1-day training. Store managers must successfully complete our training program. |
| Required Suppliers | Our affiliate, Miniso Depot CA, Inc., is the sole and exclusive supplier of Miniso branded and non-branded Products to be sold in your franchise store. |
| Supply Restrictions | You must purchase all or nearly all of the inventory and supplies necessary to operate your business from Franchisor, its affiliates, or from suppliers that Franchisor designates at prices that the Franchisor or they set. These prices may be higher than prices you could obtain elsewhere for the same or similar goods. You may contract with an alternative supplier to obtain materials and equipment for your store, provided the supplier meets our criteria and you first obtain our approval. |
| Franchisor Revenue from Suppliers | Our affiliate, Miniso Depot CA, Inc., receives compensation from franchisees in the form of gross revenue sharing from consignment or supply agreements. For the year ending December 31, 2021, Miniso Depot CA, Inc. earned gross revenue of $2,149,927.67 from sales of Miniso Products to franchisees. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligation. |
Miniso Franchise Earnings — Item 19
Miniso does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Miniso does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Miniso Litigation & Risk Flags
Clean Litigation RecordMiniso has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Miniso System Growth
Total Units
53
Franchised
7
Company-Owned
46
Miniso currently operates 7 franchised locations and 46 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 3 | 0 | 4 |
| 2020 | 1 | 1 | 4 |
| 2021 | 3 | 0 | 7 |
Transfers: 0 | Closures: 1
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$95K
Net Income
$-196,818
Total Assets
$1.0M
Audited by KWAN & Co. CPA, INC. for year ending December 31.
Miniso Franchise — FAQ
The total investment to open a Miniso franchise ranges from $200,800 to $407,500, per their Franchise Disclosure Document. This includes the initial franchise fee of $20,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Miniso charges a royalty fee of Model A: 2% of gross revenues, 10% on Franchisee-sourced local purchase products; Model B: 1% of gross revenues, 10% on Franchisee-sourced local purchase products of gross sales, plus a Not to exceed 2% of gross revenues (Marketing fund fees); Not to exceed 3% of gross revenues (Local Marketing Cooperative) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Miniso Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Miniso to ensure you have the most up-to-date version.
Miniso does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Miniso has been franchising since 2018. The FDD shows an investment range of $200,800-$407,500, a Model A: 2% of gross revenues, 10% on Franchisee-sourced local purchase products; Model B: 1% of gross revenues, 10% on Franchisee-sourced local purchase products royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $20,000 and the total investment ranges from $200,800 to $407,500 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Miniso and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Miniso or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com