About Miss USA Franchise
Miss USA is a pageant franchise offering state level licenses to conduct annual competitions that select contestants for the national Miss USA Pageant.
Operating under JKN Legacy, Inc., the brand has been franchising state pageant rights since 2023, continuing one of the most recognized pageant traditions in the United States.
The franchise fee ranges from $840 to $115,000 depending on the state and market size.
Miss USA Franchise Cost & Fees
Minimum Investment
$25K
Average Investment
$643K
Maximum Investment
$1.3M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $840 to $115,000 | One-time payment upon signing |
| Royalty Fee | Not applicable; franchisees purchase proprietary products from franchisor if required of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 0% | National brand fund |
| Total Investment Range | $25,340 – $1,261,000 | Includes build-out, inventory, working capital |
The investment range of $25K–$1.3M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (Not applicable; franchisees purchase proprietary products from franchisor if required) and marketing fee (0%) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| License Fee | $840 | $115,000 |
| Real Property; Construction/Leasehold Improvement | $0 | $0 |
| Office Equipment & Supplies | $2,000 | $6,000 |
| Pageant Production Costs and Costs of Producing Other Pageant-Related Events | $10,000 | $650,000 |
| Products, Services, Goods and Merchandise You Must Furnish to Your Titleholder | $2,000 | $150,000 |
| Advertising and Promotion | $3,000 | $75,000 |
| Professional Fees | $2,000 | $100,000 |
| Permits and Licenses | $500 | $75,000 |
| Insurance (up to 12 months’ premium) | $2,000 | $20,000 |
| The Web Site and Social Media Pages | $2,000 | $50,000 |
| Live Stream Costs and Fees | $0 | $0 |
| Additional Funds (3 months) | $1,000 | $20,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | Collectable to the extent that they reflect the franchisor’s reasonable estimated or actual costs in effecting a transfer. |
| Renewal Fee | Not applicable |
| Proprietary Products | See Note 1 |
| Check for Your Titleholder’s Spending Money | $200 |
| Taxes | Immediately upon demand |
| Late Charge | Interest on amounts due at the rate of 7.5% per year calculated on a daily basis. |
| Indemnification | You indemnify us from certain losses and expenses – see Section 7.7 of the License Agreement. |
| Attorneys’ Fees | See Note 2. |
| Specialized Seminar Fees | As incurred |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | No formal initial training program |
| Training Location | on-site during the 2023 Miss USA Pageant competition |
| Additional Training | optional specialized seminars for a fee |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive |
| Exclusive Territory | Yes |
| Territory Size | one entire state (the District of Columbia is considered a “state”) |
| Description | Your right to establish and operate a State Pageant preliminary to the 2023 Miss USA Pageant will be restricted to your State. You must conduct your State Pageant in your State. We will not approve the relocation of your franchise business under any circumstances. Within your State, we and our affiliates will not operate a Pageant preliminary to the 2023 Miss USA Pageant or authorize anyone else to do so, if you are not in default under the License Agreement and all other related agreements, and except as provided below in this Item 12. These restrictions will terminate immediately upon the expiration or termination of the License Agreement for whatever reason. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | Term begins on date we sign Agreement and expires on day following the 2023 Miss USA Pageant. |
| Renewal Term | You have no right to renew. |
| Renewal Fee | Not applicable |
| Renewal Conditions | You have no right to renew. We make no promise and have no duty to offer you a license for the next year or any later year. If we do agree to grant you a license for another year, you may be asked to sign a contract with materially and substantially different terms and conditions. |
| Transfer Fee | Collectable to the extent that they reflect the franchisor’s reasonable estimated or actual costs in effecting a transfer. |
| Transfer Conditions | The License Agreement does not list any specific conditions for our approval of transfer. We may withhold our approval for any reason |
| Termination for Cause | We may terminate only if you default. The License Agreement describes defaults throughout – please read it carefully. You have 15 days to cure if you fail to substantially comply with any requirement or to carry out the terms of the License Agreement in good faith. Automatic, without notice: bankruptcy, insolvency, receivership, dissolution or levy. On notice to you: abandonment of license, misrepresentation, titleholder misrepresentation, felony conviction, threat to public health/safety, unauthorized transfer, non-compete violation, repeated failure to comply, failure to devote best efforts, violation of law/regulation, advertising standards breach, unauthorized use of confidential info/marks, interference with our ability to license others, interference with our relationships. |
| Non-Compete Period | during the term of the license |
| Non-Compete Details | No involvement by you or your immediate family members in competing pageant or competition business anywhere. A pageant or competition will be deemed 'competitive' if it competes with your State Pageant, the Miss USA Pageant, and/or the Miss USA System. You must also notify us if you intend to engage in any non-competitive pageant or competition business. (Subject to state law). |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | You must personally and directly supervise the conduct of your State Pageant, unless we otherwise permit in writing. You must devote the amount of your time, attention and best efforts to the performance of your duties under the License Agreement that is necessary for the proper and effective conduct of your State Pageant and the management of your State Pageant titleholder (see below). If you do not do so, this will be a material and incurable breach of this Agreement which, unless we waive the breach, will entitle us to terminate the License Agreement immediately upon notice to you, with no opportunity for you to cure. |
| Required Suppliers | We currently do not require you to purchase any proprietary products, but we may do so in the future. |
| Supply Restrictions | Any proprietary products we require you to purchase in the future must be purchased from us unless we approve an alternate product you propose. |
| Franchisor Revenue from Suppliers | In our fiscal year ended December 31, 2022, neither we nor any of our affiliates received any revenues from required purchases or leases of products by licensees for State Pageants preliminary to the Miss USA Pageant, but we may do so in the future. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligation. |
Miss USA Franchise Earnings — Item 19
Miss USA does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Miss USA does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Miss USA Litigation & Risk Flags
Clean Litigation RecordMiss USA has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Miss USA System Growth
Total Units
51
Franchised
51
Company-Owned
0
Miss USA currently operates 51 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 0 | 0 | 51 |
| 2021 | 0 | 0 | 51 |
| 2022 | 0 | 0 | 51 |
Transfers: 0 | Closures: 7
Public Figures (Item 18)
The following public figures are associated with this franchise: Miss USA titleholders, State Pageant titleholders
State Registrations
Registered in 14 states: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin
Franchisor Financials (Item 21)
Total Assets
$250K
Audited by CohnReznick LLP for year ending June 12, 2023.
Miss USA Franchise — FAQ
The total investment to open a Miss USA franchise ranges from $25,340 to $1,261,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $840 to $115,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Miss USA charges a royalty fee of Not applicable; franchisees purchase proprietary products from franchisor if required of gross sales, plus a 0% contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Miss USA Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Miss USA to ensure you have the most up-to-date version.
Miss USA does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Miss USA has been franchising since 2023. The FDD shows an investment range of $25,340-$1,261,000, a Not applicable; franchisees purchase proprietary products from franchisor if required royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $840 to $115,000 and the total investment ranges from $25,340 to $1,261,000 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Miss USA and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Miss USA or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com