About The Swing Bays Franchise
The Swing Bays is a golf entertainment and practice franchise that provides indoor and outdoor hitting bays equipped with modern technology for golfers of all skill levels.
Operating under Dustin Miller Golf LLC, the brand offers a relaxed environment where players can practice their swing, take lessons, and enjoy a social atmosphere.
The Swing Bays began franchising in 2024.
The Swing Bays Franchise Cost & Fees
Minimum Investment
$226K
Average Investment
$575K
Maximum Investment
$924K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $40,000 | One-time payment upon signing |
| Royalty Fee | 6% of weekly Gross Revenues of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Up to 2% of weekly Gross Revenues (currently 0%) | National brand fund |
| Total Investment Range | $226,400 – $924,000 | Includes build-out, inventory, working capital |
The investment range of $226K–$924K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of weekly Gross Revenues) and marketing fee (Up to 2% of weekly Gross Revenues (currently 0%)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $40,000 | $40,000 |
| Lease Payments (3 Months) | $12,000 | $54,000 |
| Security Deposits | $4,000 | $17,000 |
| Delayed Opening Fee | $0 | $6,000 |
| Architectural Fees | $5,000 | $20,000 |
| Construction & Leasehold Improvements | $30,000 | $300,000 |
| Furniture & Fixtures | $8,000 | $50,000 |
| Signage | $5,000 | $40,000 |
| Golf Simulators & Golf Equipment | $80,000 | $200,000 |
| Computer System and POS System | $2,000 | $10,000 |
| Business Licenses and Permits (Excludes Alcohol Permit) | $500 | $4,000 |
| Professional Fees | $1,000 | $5,000 |
| Opening Inventory & Supplies | $2,500 | $25,000 |
| Insurance (3 Months) | $900 | $3,000 |
| GM Certification Fee | $0 | $5,000 |
| Travel & Living Expenses for Training | $500 | $5,000 |
| Grand Opening Advertising | $15,000 | $30,000 |
| Ancillary Real Estate Costs | $0 | $25,000 |
| On-Site Location Evaluation Fee | $0 | $5,000 |
| Additional Funds – 3 Months | $20,000 | $80,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | Franchise Agreement: $15,000; Multi-Unit Operator Agreement: 50% of then-current Initial Franchise Fee |
| Renewal Fee | $5,000 |
| Technology Fee | Currently $0, but franchisor reserves the right to charge |
| Audit Fee | Cost of audit and/or inspection |
| Local Store Marketing | 1% of Gross Revenue |
| Third-Party Required Software and Related Fees | Then-current fees charged by approved suppliers |
| Financial Records and Reports | Cost of preparing financial statements |
| Taxes on Payments to Us | Amount of tax or assessment |
| Relocation Fee | Costs and expenses incurred in approving relocation |
| Insurance Reimbursement and Costs | Cost of insurance plus administrative fee (18% of premium cost) |
| Training Fees (additional people initial training) | $3,500 per trainee (for more than 3 people) |
| Training Fees (requested additional training) | $1,000 per trainer, per day |
| Training Fees (remedial training) | $500 per trainer, per day |
| Indemnification | Amount of claim or judgment |
| Supplier Approval/Testing Costs | Costs and expenses |
| Post-Termination and Post-Expiration Expenses | Costs and expenses |
| Late Payments Fee, Interest, and Collection Costs | $250 late fee, plus interest at 18% or highest lawful interest rate |
| Annual Conference | $500-$1,000 per attendee |
| Interim Management Support Fee | Up to 8% of Gross Revenues, plus expenses |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 40 hours |
| Classroom Training | 10 hours |
| On-the-Job Training | 30 hours |
| Training Location | Parker, CO or another location designated by the franchisor |
| Additional Training | Additional training programs and/or refresher courses may be offered or required. Tuition is free for these, but franchisees must pay for their and their employees' travel, lodging, meals, and payroll expenses. Remedial training costs $500 per trainer, per day, plus expenses. Training for additional personnel costs $1,000 per trainer, per day, plus expenses. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected Territory (for single unit), Development Area (for multi-unit) |
| Exclusive Territory | No |
| Territory Size | 0.25-mile radius in urban areas or a two-mile radius in suburban/rural areas (no minimum size) |
| Description | For a single unit, the franchisee operates at an Approved Location within a designated Territory (0.25-mile urban or 2-mile suburban/rural radius). The franchisee may not solicit customers or advertise outside this Territory via internet or e-commerce without prior consent. The franchisor will not establish or license other franchised businesses within the Protected Territory, but reserves rights to operate under different marks, in non-traditional sites, or through other channels of distribution, including within the Territory via the Internet. For multi-unit development, a Development Area is granted, with exclusivity maintained if development obligations are met. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10-year period |
| Renewal Fee | $5,000 |
| Renewal Conditions | Timely written notice of intent to renew (90 days prior), right to operate at Approved Location (or approved substitute), satisfactory completion of maintenance/refurbishing/remodeling (90 days prior), no breach of agreements, satisfaction of all monetary obligations, execution of franchisor's then-current franchise agreement (terms may vary, including fees/territory size), satisfaction of then-current training requirements, signing of a general release, and payment of the renewal fee. |
| Transfer Fee | Franchise Agreement: $15,000; Multi-Unit Operator Agreement: 50% of then-current Initial Franchise Fee |
| Transfer Conditions | All monetary obligations paid, all existing defaults cured, execution of general release, provision of purchase agreement, transferee meets qualifications, transferee executes then-current franchise agreement, payment of transfer fee, transferee completes training, compliance with post-term provisions, transferee obtains necessary licenses/permits, lessor/other party consent, transfer complies with laws, purchase price/terms not burdensome, franchisor provides FDD to transferee, franchisor approval not waiver of claims, franchisor right to disclose financial info, franchisor may withhold/condition consent. |
| Termination for Cause | The franchisor may terminate with a 15-day cure period for defaults such as nonpayment, failure to endorse/deliver payments, insufficient inventory, failure to obtain site/open, interruption of service, failure to supervise/employ adequate personnel, quality control failures, conduct adversely affecting the system, or failure to maintain licenses/permits. Termination without cure opportunity can occur for criminal acts, fraud, misrepresentation in application, failure to complete initial training, repeated breaches, material breach of other agreements, misuse of proprietary marks/confidential information, health/safety violations (not cured in 24 hours), in-term non-compete violation, unreleased liens, insolvency, abandonment, unauthorized products/services, unapproved purchases, misuse of proprietary software, insurance failures, government regulation non-compliance, government actions creating franchisor obligations, anti-terrorist activities non-compliance, personal use of facility property, insufficient funds (3+ times in 12 months), under-reporting of gross revenues, or default under lease. |
| Non-Compete Period | During the term of the agreement and for two years after expiration, transfer, or termination. |
| Non-Compete Details | During the term, the franchisee, its principals, General Managers, and immediate family members may not directly or indirectly own, maintain, engage in, be employed by, lend money to, extend credit to, or have any interest in a Competing Business (indoor golf simulators, golf instruction, or golf fitness services), or solicit employees/customers. After termination/expiration, for two years, the same parties may not engage in a Competitive Business at the former facility, within the Protected Territory, or within a 15-mile radius of the Protected Territory or any other licensed facility, nor solicit customers or suppliers for competitive purposes, or solicit franchisor/affiliate/franchisee employees. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The franchisee (or at least one principal if an entity) must personally supervise the day-to-day operations and devote full-time attention. If an entity, a General Manager must be engaged, approved by the franchisor, and successfully complete initial training. The General Manager must be a PGA or TPI certified golf professional, or demonstrate proficient experience and complete additional training. The General Manager must devote full-time to the facility and not engage in other business activities. |
| Required Suppliers | Franchisee must purchase approved products and services, including branded merchandise, other retail inventory, computer software, and virtual golf equipment, from designated or approved suppliers. The franchisor reserves the right to designate itself or an affiliate as an approved, or the sole approved, supplier for any required item. |
| Supply Restrictions | Franchisee may only offer approved products and services that meet franchisor standards and specifications. Purchases of certain Approved Products and Services may be required only from the franchisor or designated/approved suppliers. Unapproved items or suppliers require franchisor consent and testing, with costs borne by the franchisee. Products must be used solely for the franchised business and not for competitive purposes. |
| Franchisor Revenue from Suppliers | Currently $0. The franchisor and/or its affiliates may derive revenue and/or other material consideration from required purchases or leases by franchisees, including those made in accordance with specifications or from approved suppliers. However, as the franchisor was formed in 2024 and began offering franchises on the FDD issuance date, no revenue has been derived from franchisee's required purchases to date. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease, or other obligation. |
The Swing Bays Franchise Earnings — Item 19
Average Revenue
$939K
Sample Size
1 units
Past financial performance does not guarantee future results. Individual results will vary.
The Swing Bays Litigation & Risk Flags
Clean Litigation RecordThe Swing Bays has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
The Swing Bays System Growth
Total Units
1
Franchised
0
Company-Owned
1
The Swing Bays currently operates 0 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 0 | 0 | 0 |
| 2022 | 1 | 0 | 1 |
| 2023 | 0 | 0 | 1 |
Transfers: 0 | Closures: 0
Franchisor Financials (Item 21)
Total Assets
$25K
Audited by DA Advisory Group for year ending June 30.
The Swing Bays Franchise — FAQ
The total investment to open a The Swing Bays franchise ranges from $226,400 to $924,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $40,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
The Swing Bays charges a royalty fee of 6% of weekly Gross Revenues of gross sales, plus a Up to 2% of weekly Gross Revenues (currently 0%) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the The Swing Bays Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from The Swing Bays to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, The Swing Bays franchise owners report average revenue of $939K. This is based on a sample of 1 units. Past performance does not guarantee future results.
The Swing Bays has been franchising since 2024. The FDD shows an investment range of $226,400-$924,000, a 6% of weekly Gross Revenues royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $40,000 and the total investment ranges from $226,400 to $924,000 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from The Swing Bays and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with The Swing Bays or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com