About Wetzel's Pretzels Franchise
Wetzel's Pretzels, LLC is a popular snack franchise specializing in hand rolled, freshly baked soft pretzels and fresh squeezed lemonade.
The brand has been franchising since 1996 and has grown into one of the leading pretzel chains in the country, with locations in malls, airports, entertainment venues, and other high traffic retail environments.
The menu includes a variety of pretzel flavors, pretzel dogs, pretzel bites, and frozen beverages.
Wetzel's Pretzels Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | N/A | One-time payment upon signing |
| Royalty Fee | 5% of each week Adjusted Gross Revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of Gross Sales | National brand fund |
| Total Investment Range | $183,000 – $712,450 | Includes build-out, inventory, working capital |
The investment range of $183K–$712K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of each week Adjusted Gross Revenue) and marketing fee (1% of Gross Sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| OF DUE PAYMENT IS LOW HIGH PAYMENT TO BE MADE Initial Franchise | $20,000 | $40,000 |
| payment agreement signing Lease Review | $3,500 | $7,000 |
| payment demand Business | $5,000 | $25,000 |
| payments signing Leasehold | $50,000 | $400,000 |
| Food Preparation | $53,000 | $95,000 |
| opening Utility Deposits, | $1,000 | $15,000 |
| opening Lessors & Utilities Insurance | $500 | $2,500 |
| As incurred Before Insurance carriers opening Signs & Menu | $5,000 | $17,000 |
| Single Before Suppliers Boards payment opening Digital Display | $5,000 | $7,500 |
| payment Opening POS System | $500 | $1,000 |
| Single Before Suppliers payment opening Initial Inventory & | $5,500 | $12,000 |
| Single Before Suppliers Smallwares payment opening Training Fee for | $0 | $750 |
| begins Training Expenses | $1,000 | $4,000 |
| As arranged At training Hotel, Restaurants Grand Opening | $500 | $2,500 |
| payment Office Equipment | $500 | $2,500 |
| As incurred Before Attorney & opening Accountant Architect | $6,000 | $22,000 |
| Manager Additional Funds - | $25,000 | $55,500 |
| the estimated high amount for leasehold improvements is likelier to be closer to | $250,000 | $350,000 |
| part-time employees, opening cash, rent ranging from | $4,000 | $12,500 |
| and Travel Plazas to be | $150,000 | $300,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $40,000 |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Franchisor does not offer financing. |
Wetzel's Pretzels Franchise Earnings — Item 19
Wetzel's Pretzels does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Wetzel's Pretzels Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Wetzel's Pretzels System Growth
Wetzel's Pretzels currently operates 387 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Wetzel's Pretzels Franchise — FAQ
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